0
14 Web App Survival Tips
      (Learnt the hard fuckin’ way)
twitter.com/ryancarson




survival kick ass
twitter.com/ryancarson




Computer Science degree
   Carsonified founder
   Built four web apps
Building a fifth: Truvay.co...
twitter.com/ryancarson




          #1
Don't build your billing
 system from scratch
        Spreedly.com?
twitter.com/ryancarson




           #2
Engage in the community
     from day -63
    You should be conversing on Twitter...
twitter.com/ryancarson




        #3
Plan on A/B testing
   from the start
Especially on your home and signup pages.
    ...
twitter.com/ryancarson




What small change will
yield a 200% increase in
         signups?
twitter.com/ryancarson




200% increase in signups:
 “See plans and pricing”
           vs
      “FREE Trial”
twitter.com/ryancarson




          #4
Create a new company
  100% owned by your current company
twitter.com/ryancarson




         #5
Make invoicing simple
 Use Xero.com and integrate with their API
twitter.com/ryancarson




          #6
Charge in $ US Dollars
twitter.com/ryancarson




          #7
Watch out for exchange
   losses and gains
twitter.com/ryancarson




         #8
Choose your merchant
  account carefully
twitter.com/ryancarson




            #9
1-click admin functionality
                One-click refunds.
  One-click passw...
twitter.com/ryancarson




    #10
 Use GitHub
Smart code repository hosting
twitter.com/ryancarson




        #11
 Usability happens
during wireframing
      balsamiq.com
twitter.com/ryancarson




          #12
Obsess over your numbers
  Pageviews, conversion rates, cost of acquisition per
 ...
twitter.com/ryancarson




         #13
Use your app every day
and do the customer support for the first 12 months
twitter.com/ryancarson




            #14
       Get passionate
If you’re not fanatical, why would anyone else be?
6 Tips for easy acquisition
twitter.com/ryancarson




       #1
 Don’t plan on
getting acquired
twitter.com/ryancarson




           #2
Create a separate account
  for Google Analytics
twitter.com/ryancarson




        #3
Start the domain
  transfer early
twitter.com/ryancarson




            #4
 Plan on spending $20,000
on lawyers and accountants
twitter.com/ryancarson




            #5
     Do some serious
       tax planning
We paid zero corporation tax on the Dro...
twitter.com/ryancarson




           #6
Expect to devote 100% of
  your time to the sale
     for 4+ months
Thanks!
twitter.com/ryancarson
14 Web App Survival Tips
14 Web App Survival Tips
14 Web App Survival Tips
14 Web App Survival Tips
14 Web App Survival Tips
14 Web App Survival Tips
14 Web App Survival Tips
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14 Web App Survival Tips

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Ryan Carson, founder of Carsonified, gives 14 valuable tips that will help your web app succeed.

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Transcript of "14 Web App Survival Tips"

  1. 1. 14 Web App Survival Tips (Learnt the hard fuckin’ way)
  2. 2. twitter.com/ryancarson survival kick ass
  3. 3. twitter.com/ryancarson Computer Science degree Carsonified founder Built four web apps Building a fifth: Truvay.com Sold two
  4. 4. twitter.com/ryancarson #1 Don't build your billing system from scratch Spreedly.com?
  5. 5. twitter.com/ryancarson #2 Engage in the community from day -63 You should be conversing on Twitter, Facebook, your blog and at events waaaaaaay before your launch
  6. 6. twitter.com/ryancarson #3 Plan on A/B testing from the start Especially on your home and signup pages. bit.ly/ab-test
  7. 7. twitter.com/ryancarson What small change will yield a 200% increase in signups?
  8. 8. twitter.com/ryancarson 200% increase in signups: “See plans and pricing” vs “FREE Trial”
  9. 9. twitter.com/ryancarson #4 Create a new company 100% owned by your current company
  10. 10. twitter.com/ryancarson #5 Make invoicing simple Use Xero.com and integrate with their API
  11. 11. twitter.com/ryancarson #6 Charge in $ US Dollars
  12. 12. twitter.com/ryancarson #7 Watch out for exchange losses and gains
  13. 13. twitter.com/ryancarson #8 Choose your merchant account carefully
  14. 14. twitter.com/ryancarson #9 1-click admin functionality One-click refunds. One-click password reset with an email sent out. One-click resent invoice. Make it easy to give customers “credits”.
  15. 15. twitter.com/ryancarson #10 Use GitHub Smart code repository hosting
  16. 16. twitter.com/ryancarson #11 Usability happens during wireframing balsamiq.com
  17. 17. twitter.com/ryancarson #12 Obsess over your numbers Pageviews, conversion rates, cost of acquisition per customer, time to upgrade to paid, revenue-per-head and % profit
  18. 18. twitter.com/ryancarson #13 Use your app every day and do the customer support for the first 12 months
  19. 19. twitter.com/ryancarson #14 Get passionate If you’re not fanatical, why would anyone else be?
  20. 20. 6 Tips for easy acquisition
  21. 21. twitter.com/ryancarson #1 Don’t plan on getting acquired
  22. 22. twitter.com/ryancarson #2 Create a separate account for Google Analytics
  23. 23. twitter.com/ryancarson #3 Start the domain transfer early
  24. 24. twitter.com/ryancarson #4 Plan on spending $20,000 on lawyers and accountants
  25. 25. twitter.com/ryancarson #5 Do some serious tax planning We paid zero corporation tax on the DropSend sale
  26. 26. twitter.com/ryancarson #6 Expect to devote 100% of your time to the sale for 4+ months
  27. 27. Thanks! twitter.com/ryancarson
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