14 Web App Survival Tips

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Ryan Carson, founder of Carsonified, gives 14 valuable tips that will help your web app succeed.

Ryan Carson, founder of Carsonified, gives 14 valuable tips that will help your web app succeed.

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  • 1. 14 Web App Survival Tips (Learnt the hard fuckin’ way)
  • 2. twitter.com/ryancarson survival kick ass
  • 3. twitter.com/ryancarson Computer Science degree Carsonified founder Built four web apps Building a fifth: Truvay.com Sold two
  • 4. twitter.com/ryancarson #1 Don't build your billing system from scratch Spreedly.com?
  • 5. twitter.com/ryancarson #2 Engage in the community from day -63 You should be conversing on Twitter, Facebook, your blog and at events waaaaaaay before your launch
  • 6. twitter.com/ryancarson #3 Plan on A/B testing from the start Especially on your home and signup pages. bit.ly/ab-test
  • 7. twitter.com/ryancarson What small change will yield a 200% increase in signups?
  • 8. twitter.com/ryancarson 200% increase in signups: “See plans and pricing” vs “FREE Trial”
  • 9. twitter.com/ryancarson #4 Create a new company 100% owned by your current company
  • 10. twitter.com/ryancarson #5 Make invoicing simple Use Xero.com and integrate with their API
  • 11. twitter.com/ryancarson #6 Charge in $ US Dollars
  • 12. twitter.com/ryancarson #7 Watch out for exchange losses and gains
  • 13. twitter.com/ryancarson #8 Choose your merchant account carefully
  • 14. twitter.com/ryancarson #9 1-click admin functionality One-click refunds. One-click password reset with an email sent out. One-click resent invoice. Make it easy to give customers “credits”.
  • 15. twitter.com/ryancarson #10 Use GitHub Smart code repository hosting
  • 16. twitter.com/ryancarson #11 Usability happens during wireframing balsamiq.com
  • 17. twitter.com/ryancarson #12 Obsess over your numbers Pageviews, conversion rates, cost of acquisition per customer, time to upgrade to paid, revenue-per-head and % profit
  • 18. twitter.com/ryancarson #13 Use your app every day and do the customer support for the first 12 months
  • 19. twitter.com/ryancarson #14 Get passionate If you’re not fanatical, why would anyone else be?
  • 20. 6 Tips for easy acquisition
  • 21. twitter.com/ryancarson #1 Don’t plan on getting acquired
  • 22. twitter.com/ryancarson #2 Create a separate account for Google Analytics
  • 23. twitter.com/ryancarson #3 Start the domain transfer early
  • 24. twitter.com/ryancarson #4 Plan on spending $20,000 on lawyers and accountants
  • 25. twitter.com/ryancarson #5 Do some serious tax planning We paid zero corporation tax on the DropSend sale
  • 26. twitter.com/ryancarson #6 Expect to devote 100% of your time to the sale for 4+ months
  • 27. Thanks! twitter.com/ryancarson