Your Blog,                Your Brand            Tips for getting started                with your blog.                Kat...
Agenda• My blogging background• Communications context• Key practices and    principles• Tools and tipsJuly 2012   © 2012 ...
Source: http://ashique47.deviantart.com/art/Don-t-Panic-and-Carry-a-Towel-208003765                    Slides at: slidesha...
Things have changed…July 2012   © 2012 Kate Carruthers | katecarruthers.com   4
Democratization     ofcommunication                                                                                       ...
A digital revolution…July 2012   © 2012 Kate Carruthers | katecarruthers.com   6
A business revolution…July 2012   © 2012 Kate Carruthers | katecarruthers.com   7
Reputation                                                                                                         is now ...
Personal Brand Authenticity Authority Assurance July 2012   © 2012 Kate Carruthers | katecarruthers.com   9
It’s like a puppy                                                  Dont get                                               ...
Preparation•   Choose a blog name•   Get a WordPress blog•   Wordpress.com is fine to start•   Register your own domain•  ...
Preparation• If you want more control move  to self-hosted• Self-hosted?     – Invest in a decent paid theme     – Lock do...
Planning• What are your goals for the  blog?     – Is it for money, promotion, burning       desire to write?• Decide what...
Planning• Who is your audience?     – What are their expectations?• Devise content plan     – Copywriting, images, videos•...
Planning• Define your rules of engagement     – Comment moderation, spam,       blogola, troll management• Check the legal...
Action• Set up a blogging schedule• Schedule clear time to blog• Just write – frequency is as  important as quality• Focus...
Action• Keep a list of ideas (carry it  with you)• Thou shalt use proper HTML  heading tags• Use white space• Make it easy...
5 Blogging Myths1. Just build it and they will come2. Daily blogging is essential3. Comments are a good metric4. You can e...
Favourite Plug-ins•   Akismet•   All in One SEO Pack•   Better Related Content•   Jetpack•   WordPress Editorial CalendarJ...
Favourite Plug-ins•   WP-PageNavi•   Simple Google Sitemap•   WordPress Database Backup•   Revision ControlJuly 2012   © 2...
Blogging Resources• Blogging: Darren Rowse  http://www.problogger.net/• Personal Brand: Dan Schwabel  http://www.personalb...
Thank-you     Feel free to contact me with      any questions or ideas     @kcarruthers     katecarruthers.comJuly 2012   ...
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Your blog your brand - tips on getting started with your blog

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Your blog your brand - tips on getting started with your blog.
Talk at WordCamp Sydney 2012 at Sydney University

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Your blog your brand - tips on getting started with your blog

  1. 1. Your Blog, Your Brand Tips for getting started with your blog. Kate CarruthersJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 1
  2. 2. Agenda• My blogging background• Communications context• Key practices and principles• Tools and tipsJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 2
  3. 3. Source: http://ashique47.deviantart.com/art/Don-t-Panic-and-Carry-a-Towel-208003765 Slides at: slideshare.net/carruthk July 2012 © 2012 Kate Carruthers | katecarruthers.com 3
  4. 4. Things have changed…July 2012 © 2012 Kate Carruthers | katecarruthers.com 4
  5. 5. Democratization ofcommunication Source: http://www.guardian.co.uk/media/2010/mar/07/rupert-murdoch-support-times and distributionSource: http://www.theaustralian.com.au/media/risks-and-rewards-ahead-as-leaders-look-to-brighter-days/story-e6frg996-1225884962472 July 2012 © 2012 Kate Carruthers | katecarruthers.com 5
  6. 6. A digital revolution…July 2012 © 2012 Kate Carruthers | katecarruthers.com 6
  7. 7. A business revolution…July 2012 © 2012 Kate Carruthers | katecarruthers.com 7
  8. 8. Reputation is now established and maintained onlineSource: Did you know you’re naked? Your Online Reputation is showingBy Lori Gamahttp://lorigama.wordpress.com/2009/08/24/did-you-know-youre-naked-your-online-reputation-is-showing/July 2012 © 2012 Kate Carruthers | katecarruthers.com 8
  9. 9. Personal Brand Authenticity Authority Assurance July 2012 © 2012 Kate Carruthers | katecarruthers.com 9
  10. 10. It’s like a puppy Dont get one if you can’t look after it properlyJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 10
  11. 11. Preparation• Choose a blog name• Get a WordPress blog• Wordpress.com is fine to start• Register your own domain• Clean-up your online presence• Setup social media and connect it to your blogJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 11
  12. 12. Preparation• If you want more control move to self-hosted• Self-hosted? – Invest in a decent paid theme – Lock down WordPress – Get good hosting, don’t just go cheapJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 12
  13. 13. Planning• What are your goals for the blog? – Is it for money, promotion, burning desire to write?• Decide what kind of blog you want – Business, professional blog, or personal?July 2012 © 2012 Kate Carruthers | katecarruthers.com 13
  14. 14. Planning• Who is your audience? – What are their expectations?• Devise content plan – Copywriting, images, videos• Setup blogosphere/news monitoring• Read up on copyright & defamationJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 14
  15. 15. Planning• Define your rules of engagement – Comment moderation, spam, blogola, troll management• Check the legal situation – Domain names, business registrations, insuranceJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 15
  16. 16. Action• Set up a blogging schedule• Schedule clear time to blog• Just write – frequency is as important as quality• Focus on perfection is your enemyJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 16
  17. 17. Action• Keep a list of ideas (carry it with you)• Thou shalt use proper HTML heading tags• Use white space• Make it easy to readJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 17
  18. 18. 5 Blogging Myths1. Just build it and they will come2. Daily blogging is essential3. Comments are a good metric4. You can easily make money from blogging5. Blogging takes up too much timeJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 18
  19. 19. Favourite Plug-ins• Akismet• All in One SEO Pack• Better Related Content• Jetpack• WordPress Editorial CalendarJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 19
  20. 20. Favourite Plug-ins• WP-PageNavi• Simple Google Sitemap• WordPress Database Backup• Revision ControlJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 20
  21. 21. Blogging Resources• Blogging: Darren Rowse http://www.problogger.net/• Personal Brand: Dan Schwabel http://www.personalbrandingblog.com/• Writing: Valerie Khoo http://www.sydneywriterscentre.com.au/• PR: Catriona Pollard http://publicrelationssydney.com.au/July 2012 © 2012 Kate Carruthers | katecarruthers.com 21
  22. 22. Thank-you Feel free to contact me with any questions or ideas @kcarruthers katecarruthers.comJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 22
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