Your blog your brand - tips on getting started with your blog

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Your blog your brand - tips on getting started with your blog. …

Your blog your brand - tips on getting started with your blog.
Talk at WordCamp Sydney 2012 at Sydney University

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  • 1. Your Blog, Your Brand Tips for getting started with your blog. Kate CarruthersJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 1
  • 2. Agenda• My blogging background• Communications context• Key practices and principles• Tools and tipsJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 2
  • 3. Source: http://ashique47.deviantart.com/art/Don-t-Panic-and-Carry-a-Towel-208003765 Slides at: slideshare.net/carruthk July 2012 © 2012 Kate Carruthers | katecarruthers.com 3
  • 4. Things have changed…July 2012 © 2012 Kate Carruthers | katecarruthers.com 4
  • 5. Democratization ofcommunication Source: http://www.guardian.co.uk/media/2010/mar/07/rupert-murdoch-support-times and distributionSource: http://www.theaustralian.com.au/media/risks-and-rewards-ahead-as-leaders-look-to-brighter-days/story-e6frg996-1225884962472 July 2012 © 2012 Kate Carruthers | katecarruthers.com 5
  • 6. A digital revolution…July 2012 © 2012 Kate Carruthers | katecarruthers.com 6
  • 7. A business revolution…July 2012 © 2012 Kate Carruthers | katecarruthers.com 7
  • 8. Reputation is now established and maintained onlineSource: Did you know you’re naked? Your Online Reputation is showingBy Lori Gamahttp://lorigama.wordpress.com/2009/08/24/did-you-know-youre-naked-your-online-reputation-is-showing/July 2012 © 2012 Kate Carruthers | katecarruthers.com 8
  • 9. Personal Brand Authenticity Authority Assurance July 2012 © 2012 Kate Carruthers | katecarruthers.com 9
  • 10. It’s like a puppy Dont get one if you can’t look after it properlyJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 10
  • 11. Preparation• Choose a blog name• Get a WordPress blog• Wordpress.com is fine to start• Register your own domain• Clean-up your online presence• Setup social media and connect it to your blogJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 11
  • 12. Preparation• If you want more control move to self-hosted• Self-hosted? – Invest in a decent paid theme – Lock down WordPress – Get good hosting, don’t just go cheapJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 12
  • 13. Planning• What are your goals for the blog? – Is it for money, promotion, burning desire to write?• Decide what kind of blog you want – Business, professional blog, or personal?July 2012 © 2012 Kate Carruthers | katecarruthers.com 13
  • 14. Planning• Who is your audience? – What are their expectations?• Devise content plan – Copywriting, images, videos• Setup blogosphere/news monitoring• Read up on copyright & defamationJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 14
  • 15. Planning• Define your rules of engagement – Comment moderation, spam, blogola, troll management• Check the legal situation – Domain names, business registrations, insuranceJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 15
  • 16. Action• Set up a blogging schedule• Schedule clear time to blog• Just write – frequency is as important as quality• Focus on perfection is your enemyJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 16
  • 17. Action• Keep a list of ideas (carry it with you)• Thou shalt use proper HTML heading tags• Use white space• Make it easy to readJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 17
  • 18. 5 Blogging Myths1. Just build it and they will come2. Daily blogging is essential3. Comments are a good metric4. You can easily make money from blogging5. Blogging takes up too much timeJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 18
  • 19. Favourite Plug-ins• Akismet• All in One SEO Pack• Better Related Content• Jetpack• WordPress Editorial CalendarJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 19
  • 20. Favourite Plug-ins• WP-PageNavi• Simple Google Sitemap• WordPress Database Backup• Revision ControlJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 20
  • 21. Blogging Resources• Blogging: Darren Rowse http://www.problogger.net/• Personal Brand: Dan Schwabel http://www.personalbrandingblog.com/• Writing: Valerie Khoo http://www.sydneywriterscentre.com.au/• PR: Catriona Pollard http://publicrelationssydney.com.au/July 2012 © 2012 Kate Carruthers | katecarruthers.com 21
  • 22. Thank-you Feel free to contact me with any questions or ideas @kcarruthers katecarruthers.comJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 22