Whats the big idea with social media media140-2012
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Whats the big idea with social media media140-2012

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Talk given at Media140 Perth 2012

Talk given at Media140 Perth 2012
More detailed notes on the talk here:
http://katecarruthers.com/blog/2012/05/whats-the-big-idea-with-social-media-media140/

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Whats the big idea with social media media140-2012 Whats the big idea with social media media140-2012 Presentation Transcript

  • What’s the big idea with social media? Kate Carruthers #Media140 Perth 2012April 2012 katecarruthers.com | © Kate Carruthers 2012 1
  • Digital Expectations Behaviour CultureApril 2012 katecarruthers.com | © Kate Carruthers 2012 2
  • communications devices i ti d ihave changed April 2012 3 View slide
  • converged digital devicesApril 2012 4 View slide
  • a brave new worldApril 2012 5
  • digital contentApril 2012 6
  • 2008 active mobile phone subscribersoutnumbered people in Australia t b d l i A t li Source: http://blogs.smh.com.au/gadgetsonthego/archives/2008/05/mobile_phones_outnumber_people.htmlApril 2012 7
  • Generation App: 62% of Mobile Users 25-34 ownSmartphones http://blog.nielsen.com/nielsenwire/online_mobile/generation-app-62-of-mobile-users-25-34-own-smartphones/ April 2012 8
  • • Almost 50% mobile phone users in Australia have Internet enabled phones • About 26% access Internet from their mobile phone daily • >30% of Australians check emails via phone • 70 % access mobile entertainment & information servicesSource: Sensis eBusiness Report Oct 2011
  • The digital revolution has changed the landscape g g pApril 2012 10
  • But the landscape changes continuallyApril 2012 11
  • 2007: Email internet traffic surpassed by social network traffic in UKSource: http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html 12
  • 10.5 million Australian users 10 million Unique Australian Visitors 1.8 million Unique Australian Visitors q 362,500 Unique Australian Visitors 2 million Unique Australian VisitorsSource: http://www.socialmedianews.com.au/social-media-statistics-australia-august-2011/
  • April 2012 katecarruthers.com | © Kate Carruthers 2012 14
  • April 2012 15 Source: http://www.geek.com/articles/geek-cetera/social-media-explained-with-donuts-20120210/
  • Competingwithout evenopening a local p gstore
  • Reducingcomplexity for l it fcustomers
  • Helping talented p gpeople to findyou
  • Public Private We used to be able to separate these spaces Business PersonalApril 2012 19
  • Public Social media is blurring the Business Personal boundaries PrivateApril 2012 20
  • Christmas 2011:more people wantconnectedinteractive devicesApril 2012 21 http://blog.nielsen.com/nielsenwire/consumer/us-kids-looking-forward-to-iholiday-2011/
  • Source: http://www.app.com.au/April 2012 22
  • April 2012 Source: http://www.dailymail.co.uk/news/article-1026381/Pupils-better-maths-facing-teacher-pairs-according-government-adviser.html 23
  • April 2012 Source: http://crmooney.edublogs.org/2009/03/08/reflections-on-a-notebook/ 24
  • Reputation is now established and maintained onlineSource: Did you know you’re naked? Your Online Reputation is showingBy Lori Gamahttp://lorigama.wordpress.com/2009/08/24/did-you-know-youre-naked-your-online-reputation-is-showing/htt //l i d /2009/08/24/did k k d li t ti i h i / April 2012 25
  • 1 Take your time & test the1. waters2 Ask lots of questions2.3.Get good advice4.Don’t t involved in apps4 D ’t get i l di you don’t understand5.Ignore pressure to get5I t t involved with new social apps unless they fit
  • Thank you.April 2012 katecarruthers.com | © Kate Carruthers 2012 27
  • @kcarruthersMore about this talk: http://katecarruthers.com/blog/2012/05/whats- htt //k t th /bl /2012/05/ h t the-big-idea-with-social-media-media140/ gApril 2012 katecarruthers.com | © Kate Carruthers 2012 28