The Power of Social Business
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The Power of Social Business

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  • Breakfast Briefing - thought leadershipImportance of connecting with staff & customers What I'm seeing, set scene, give context Why is there a need for this?ROIInternal social apps like Chatter - reduces email

The Power of Social Business The Power of Social Business Presentation Transcript

  • The Power of Social Business
    Kate Carruthers
    Digital & Community Manger, Genea
  • Consider three things…
    Bureaucracy
    Silos
    Boundaries
  • Bureaucracy is not evil – it helped communication
  • Silos are not evil – sometimes they are efficient
    Source: citytraces.julieshiels.com.au
  • But the workplace is changing, as is society
  • Convergence is our friend
    http://www.jorymon.com/tag/apple-ipad/
    http://www.geekosystem.com/cat-ipad-video/
    http://www.motioncomputing.com.au/products/tablet_pc_le17.asp
  • We must:
    Master complexity
    Deal with shifting boundaries
    Remove friction
    Acknowledging the social nature of business is key
  • Thank you.
    Kate Carruthers
    kate.carruthers@genea.com.au
    @kcarruthers
    @GeneaFertility