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The Power of Social Business <br />Kate Carruthers<br />Digital & Community Manger, Genea<br />
Consider three things…<br />Bureaucracy <br />Silos<br />Boundaries<br />
Bureaucracy is not evil – it helped communication<br />
Silos are not evil – sometimes they are efficient<br />Source: citytraces.julieshiels.com.au<br />
But the workplace is changing, as is society<br />
Convergence is our friend<br />http://www.jorymon.com/tag/apple-ipad/<br />http://www.geekosystem.com/cat-ipad-video/<br /...
We must:<br />Master complexity<br />Deal with shifting boundaries<br />Remove friction<br />Acknowledging the social natu...
Thank you.<br />Kate Carruthers<br />kate.carruthers@genea.com.au<br />@kcarruthers<br />@GeneaFertility<br />
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The Power of Social Business

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  • Breakfast Briefing - thought leadershipImportance of connecting with staff &amp; customers What I&apos;m seeing, set scene, give context Why is there a need for this?ROIInternal social apps like Chatter - reduces email
  • Transcript of "The Power of Social Business"

    1. 1. The Power of Social Business <br />Kate Carruthers<br />Digital & Community Manger, Genea<br />
    2. 2. Consider three things…<br />Bureaucracy <br />Silos<br />Boundaries<br />
    3. 3. Bureaucracy is not evil – it helped communication<br />
    4. 4. Silos are not evil – sometimes they are efficient<br />Source: citytraces.julieshiels.com.au<br />
    5. 5. But the workplace is changing, as is society<br />
    6. 6.
    7. 7. Convergence is our friend<br />http://www.jorymon.com/tag/apple-ipad/<br />http://www.geekosystem.com/cat-ipad-video/<br />http://www.motioncomputing.com.au/products/tablet_pc_le17.asp<br />
    8. 8. We must:<br />Master complexity<br />Deal with shifting boundaries<br />Remove friction<br />Acknowledging the social nature of business is key<br />
    9. 9. Thank you.<br />Kate Carruthers<br />kate.carruthers@genea.com.au<br />@kcarruthers<br />@GeneaFertility<br />
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