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The digital revolution has only just begun
 

The digital revolution has only just begun

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some thoughts on the digital revolution

some thoughts on the digital revolution

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    The digital revolution has only just begun The digital revolution has only just begun Presentation Transcript

    • The
Digital



Revolu/on


has
only
 Just
Begun
… Kate
Carruthers Sep
2010
    • What is social media? ©
2010
katecarruthers.com
    • ©
2010
katecarruthers.com Source: http://www.youtube.com/watch?v=QLd9q88ohUs&feature=fvw 3
    • A
quick
poll
… ©
2010
katecarruthers.com 4
    • A
quick
poll
… Who
is
a
member
of
social
network? Whose
kids
are
members? Whose
parents
are
members? Whose
pets
are
members? ©
2010
katecarruthers.com 4
    • Digital
World More
than
half
of
the
world’s
 popula/on
is
under
30 ©
2010
katecarruthers.com 5
    • Digital
World Facebook
 tops
Google
 for
US

 Internet

 traffic ©
2010
katecarruthers.com 6
    • Digital
World Ashton
Kutcher
&
Britney
Spears
 have
more
TwiWer
followers
than
the
 popula/ons
of: ©
2010
katecarruthers.com 7
    • Digital
World Ashton
Kutcher
&
Britney
Spears
 have
more
TwiWer
followers
than
the
 popula/ons
of: Sweden Ireland Israel Switzerland Norway Panama ©
2010
katecarruthers.com 7
    • Digital
World 50%
of
mobile
Internet
traffic
in
the
 UK
is
on ©
2010
katecarruthers.com 8
    • Digital
World Every
4
minutes
>
100
hours
of
video
 will
be
uploaded
to ©
2010
katecarruthers.com 9
    • Digital
World Amazon
sold
more
electronic
books
for
 the
Kindle
than
physical
books

 Christmas
2009 ©
2010
katecarruthers.com 10
    • Digital
World If
you
were
paid
$1
for
each
 posted
Wikipedia
ar/cle,
 you’d
make
$1,712.32
per
 hour ©
2010
katecarruthers.com 11
    • Source:
hWp://mashable.com/2010/05/13/facebook‐facts‐infographic/ ©
2010
katecarruthers.com 12
    • Everybody
is
doing
it
… ©
2010
katecarruthers.com 13
    • For
everyday
tasks
… ©
2010
katecarruthers.com 14
    • Even
‘old’
folks ©
2010
katecarruthers.com 15
    • Digital
Community ©
2010
katecarruthers.com 16
    • ©
2010
katecarruthers.com 17
    • communica/ons
devices
 have
changed ©
2010
katecarruthers.com 17
    • Digital
Content Changing
Media
Models ©
2010
katecarruthers.com 18
    • Digital
Content Changing
Media
Models Broadcast Mul/cast Interac/ve Print +
 Mobile Television Internet Localised Fixed Dialogue ©
2010
katecarruthers.com 18
    • Convergence
&
Mobile
Digital
Devices ©
2010
katecarruthers.com 19
    • ©
2010
katecarruthers.com 20
    • 
a
brave
new
world ©
2010
katecarruthers.com 20
    • Digital
Content From
 To ©
2010
katecarruthers.com 21
    • Digital
Content From
 To ©
2010
katecarruthers.com 21
    • Digital
Content New
Educa/on
Business
Models Source:
hWp://ocw.mit.edu/OcwWeb/web/home/home/index.htm ©
2010
katecarruthers.com 20 22
    • Digital
Content New
Educa/on
Business
Models Source:
hWp://www.open.ac.uk/openlearn/home.php? ©
2010
katecarruthers.com 21 23
    • ©
2010
katecarruthers.com 24
    • The
educator’s
dilemma ©
2010
katecarruthers.com 24
    • ©
2010
katecarruthers.com 25
    • Control
is
shiking
... ©
2010
katecarruthers.com 25
    • ©
2010
katecarruthers.com 26
    • OMG
it’s
even
happening
to
kiWens... ©
2010
katecarruthers.com 26
    • Source:
Kevin
Kelly,
hWp://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php
 ©
2010
katecarruthers.com 27
    • we’re
seeing
 Source:
Kevin
Kelly,
hWp://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php
 ©
2010
katecarruthers.com 27
    • Source:
MIT's
Technology
Review:
Mapping
the
Internet.,
hWp://bigpicture.typepad.com/comments/images/ 2007/06/22/net_periphery.jpg
 ©
2010
katecarruthers.com 28
    • ©
2010
katecarruthers.com 29
    • We’re all busy doing our day jobs. How can this all help us? ©
2010
katecarruthers.com 29
    • People
will
say
... Marke/ng
vs
Digital
Marke/ng ©
2010
katecarruthers.com 30
    • People
will
say
... Marke/ng
vs
Digital
Marke/ng “You absolutely must be on [insert trendy “You need a social platform name] Facebook now!” page” “Why aren’t you on “Where’s your Twitter?” blog?” ©
2010
katecarruthers.com 30
    • ©
2010
katecarruthers.com 27 31
    • So many sites to choose from! How to decide? ©
2010
katecarruthers.com 27 31
    • ©
2010
katecarruthers.com 28 32
    • See how ephemeral many of these sites are ©
2010
katecarruthers.com 28 32
    • Marke/ng
vs
Digital
Marke/ng ©
2010
katecarruthers.com 33
    • Marke/ng
vs
Digital
Marke/ng • One
way • Two
way • Monologue • Dialogue • Hard
to
measure • Easier
to
measure • Expensive
 • Cheaper • Long
lead
/mes • Short
lead
/mes • Set
and
forget • Constant
tending Digital means sharing control with the (former) audience ©
2010
katecarruthers.com 33
    • Digital
Marke/ng ©
2010
katecarruthers.com 34
    • Digital
Marke/ng • Build
and
reach
out
to
extended
school
 community: – Alumni – Parents
 – New
students
and
their
parents
 • Fundraising • Marke/ng • Event
organisa/on ©
2010
katecarruthers.com 34
    • Digital
Ecosystem ©
2010
katecarruthers.com 35
    • Digital
Ecosystem Flickr Twitter Forums Hub = website Facebook EDM YouTube SaaS ©
2010
katecarruthers.com 35
    • Social
Media ©
2010
katecarruthers.com 36
    • Social
Media Elements
that
bring
website
or
blog
 content
alive

 Tools
that
enable
sharing
of
messages Building
communi/es
of
interest Enabling
dialogue
and
collabora/on Moves interaction from monologue to conversation ©
2010
katecarruthers.com 36
    • Social
Media
Maze ©
2010
katecarruthers.com 37
    • What
to
do?
    • What
to
do? Take
your
/me Test
the
waters Ask
lots
of
ques/ons Get
good
advice Take
advice
from
people
 with
a
track
record Keep
the
ethos
and
ethics
 mind
    • Slides:
www.slideshare.net/carruthk Work:
www.headshik.com Personal:
www.katecarruthers.com
 TwiWer:
@kcarruthers ©
2010
katecarruthers.com 39
    • Sources
&
Sites • 
Erik
Qualman
Social
Media
Revolu/on
(Refresh
2010)
hWp://socialnomics.net/2010/05/05/social‐media‐revolu/on‐2‐refresh/ • Pew
Report
on
Older
Adults
and
Social
Media
2010
hWp://www.pewinternet.org/Reports/2010/Older‐Adults‐and‐Social‐ Media/Report.aspx • Pew
Report
on
Social
Media
and
Young
Adults
2010

hWp://www.pewinternet.org/Reports/2010/Social‐Media‐and‐Young‐ Adults/Summary‐of‐Findings.aspx • Rate
My
Teachers
Australia
hWp://au.ratemyteachers.com/ • Clive
Thompson
on
the
New
Literacy
hWp://www.wired.com/techbiz/people/magazine/17‐09/st_thompson
 • Wikinomics
hWp://www.wikinomics.com/blog/index.php • 2010
Horizon
Report
hWp://wp.nmc.org/horizon2010/
 • Morgan
Stanley
Internet
Trends
2010
hWp://www.morganstanley.com/ins/tu/onal/techresearch/pdfs/ Internet_Trends_041210.pdf
 • Pew
Future
of
the
Internet
2010
hWp://www.pewinternet.org/Reports/2010/Future‐of‐the‐Internet‐IV.aspx?r=1
 ©
2010
katecarruthers.com 40