The
Digital



Revolu/on


has
only

          Just
Begun
…
          Kate
Carruthers
              Sep
2010
What is social
                          media?


©
2010
katecarruthers.com
©
2010
katecarruthers.com   Source: http://www.youtube.com/watch?v=QLd9q88ohUs&feature=fvw   3
A
quick
poll
…




©
2010
katecarruthers.com                    4
A
quick
poll
…

     Who
is
a
member
of
social
network?
     Whose
kids
are
members?
     Whose
parents
are
members?
     ...
Digital
World


     More
than
half
of
the
world’s

     popula/on
is
under
30




©
2010
katecarruthers.com              ...
Digital
World


                                            Facebook

                                            tops
Goo...
Digital
World

     Ashton
Kutcher
&
Britney
Spears

     have
more
TwiWer
followers
than
the

     popula/ons
of:




©
2...
Digital
World

     Ashton
Kutcher
&
Britney
Spears

     have
more
TwiWer
followers
than
the

     popula/ons
of:
       ...
Digital
World


     50%
of
mobile
Internet
traffic
in
the

     UK
is
on




©
2010
katecarruthers.com                   8
Digital
World



     Every
4
minutes
>
100
hours
of
video

     will
be
uploaded
to



©
2010
katecarruthers.com         ...
Digital
World

     Amazon
sold
more
electronic
books
for

     the
Kindle
than
physical
books


     Christmas
2009




©...
Digital
World


                            If
you
were
paid
$1
for
each

                            posted
Wikipedia
ar/...
Source:
hWp://mashable.com/2010/05/13/facebook‐facts‐infographic/

©
2010
katecarruthers.com                              ...
Everybody
is
doing
it
…




©
2010
katecarruthers.com   13
For
everyday
tasks
…




©
2010
katecarruthers.com   14
Even
‘old’
folks
©
2010
katecarruthers.com                      15
Digital
Community




©
2010
katecarruthers.com                       16
©
2010
katecarruthers.com   17
communica/ons
devices

have
changed




 ©
2010
katecarruthers.com   17
Digital
Content
                            Changing
Media
Models




©
2010
katecarruthers.com                           ...
Digital
Content
                            Changing
Media
Models



Broadcast                        Mul/cast           I...
Convergence
&
Mobile
Digital
Devices




©
2010
katecarruthers.com           19
©
2010
katecarruthers.com   20

a
brave
new
world




©
2010
katecarruthers.com   20
Digital
Content
                            From
                     To




©
2010
katecarruthers.com                    ...
Digital
Content
                            From
                     To




©
2010
katecarruthers.com                    ...
Digital
Content
                               New
Educa/on
Business
Models




Source:
hWp://ocw.mit.edu/OcwWeb/web/home/...
Digital
Content
                                 New
Educa/on
Business
Models




Source:
hWp://www.open.ac.uk/openlearn/h...
©
2010
katecarruthers.com   24
The
educator’s
dilemma




©
2010
katecarruthers.com   24
©
2010
katecarruthers.com   25
Control
is
shiking
...




©
2010
katecarruthers.com   25
©
2010
katecarruthers.com   26
OMG
it’s
even
happening
to
kiWens...




©
2010
katecarruthers.com         26
Source:
Kevin
Kelly,
hWp://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php



      ©
2010
katecarruthers.com  ...
we’re
seeing





Source:
Kevin
Kelly,
hWp://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php



      ©
2010
ka...
Source:
MIT's
Technology
Review:
Mapping
the
Internet.,
hWp://bigpicture.typepad.com/comments/images/
2007/06/22/net_perip...
©
2010
katecarruthers.com   29
We’re all busy
                            doing our day
                            jobs.

                            Ho...
People
will
say
...
             Marke/ng
vs
Digital
Marke/ng




©
2010
katecarruthers.com                   30
People
will
say
...
             Marke/ng
vs
Digital
Marke/ng
“You absolutely must
 be on [insert trendy            “You n...
©
2010
katecarruthers.com   27
                            31
So many sites to choose
                    from!
        How to decide?




©
2010
katecarruthers.com   27
              ...
©
2010
katecarruthers.com   28
                            32
See how ephemeral
                            many of these sites are



©
2010
katecarruthers.com                        ...
Marke/ng
vs
Digital
Marke/ng




©
2010
katecarruthers.com                   33
Marke/ng
vs
Digital
Marke/ng
  • One
way                   • Two
way
  • Monologue                 • Dialogue
  • Hard
to
...
Digital
Marke/ng




©
2010
katecarruthers.com                      34
Digital
Marke/ng
• Build
and
reach
out
to
extended
school

  community:
      – Alumni
      – Parents

      – New
studen...
Digital
Ecosystem




©
2010
katecarruthers.com                       35
Digital
Ecosystem

                                 Flickr
                                               Twitter
        ...
Social
Media




©
2010
katecarruthers.com                  36
Social
Media
     Elements
that
bring
website
or
blog

     content
alive


     Tools
that
enable
sharing
of
messages
   ...
Social
Media
Maze




©
2010
katecarruthers.com                       37
What
to
do?
What
to
do?
       Take
your
/me
       Test
the
waters
       Ask
lots
of
ques/ons
       Get
good
advice
       Take
adv...
Slides:
www.slideshare.net/carruthk

   Work:
www.headshik.com

   Personal:
www.katecarruthers.com


   TwiWer:
@kcarruth...
Sources
&
Sites
•    
Erik
Qualman
Social
Media
Revolu/on
(Refresh
2010)
hWp://socialnomics.net/2010/05/05/social‐media‐re...
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The digital revolution has only just begun

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The digital revolution has only just begun

  1. 1. The
Digital



Revolu/on


has
only
 Just
Begun
… Kate
Carruthers Sep
2010
  2. 2. What is social media? ©
2010
katecarruthers.com
  3. 3. ©
2010
katecarruthers.com Source: http://www.youtube.com/watch?v=QLd9q88ohUs&feature=fvw 3
  4. 4. A
quick
poll
… ©
2010
katecarruthers.com 4
  5. 5. A
quick
poll
… Who
is
a
member
of
social
network? Whose
kids
are
members? Whose
parents
are
members? Whose
pets
are
members? ©
2010
katecarruthers.com 4
  6. 6. Digital
World More
than
half
of
the
world’s
 popula/on
is
under
30 ©
2010
katecarruthers.com 5
  7. 7. Digital
World Facebook
 tops
Google
 for
US

 Internet

 traffic ©
2010
katecarruthers.com 6
  8. 8. Digital
World Ashton
Kutcher
&
Britney
Spears
 have
more
TwiWer
followers
than
the
 popula/ons
of: ©
2010
katecarruthers.com 7
  9. 9. Digital
World Ashton
Kutcher
&
Britney
Spears
 have
more
TwiWer
followers
than
the
 popula/ons
of: Sweden Ireland Israel Switzerland Norway Panama ©
2010
katecarruthers.com 7
  10. 10. Digital
World 50%
of
mobile
Internet
traffic
in
the
 UK
is
on ©
2010
katecarruthers.com 8
  11. 11. Digital
World Every
4
minutes
>
100
hours
of
video
 will
be
uploaded
to ©
2010
katecarruthers.com 9
  12. 12. Digital
World Amazon
sold
more
electronic
books
for
 the
Kindle
than
physical
books

 Christmas
2009 ©
2010
katecarruthers.com 10
  13. 13. Digital
World If
you
were
paid
$1
for
each
 posted
Wikipedia
ar/cle,
 you’d
make
$1,712.32
per
 hour ©
2010
katecarruthers.com 11
  14. 14. Source:
hWp://mashable.com/2010/05/13/facebook‐facts‐infographic/ ©
2010
katecarruthers.com 12
  15. 15. Everybody
is
doing
it
… ©
2010
katecarruthers.com 13
  16. 16. For
everyday
tasks
… ©
2010
katecarruthers.com 14
  17. 17. Even
‘old’
folks ©
2010
katecarruthers.com 15
  18. 18. Digital
Community ©
2010
katecarruthers.com 16
  19. 19. ©
2010
katecarruthers.com 17
  20. 20. communica/ons
devices
 have
changed ©
2010
katecarruthers.com 17
  21. 21. Digital
Content Changing
Media
Models ©
2010
katecarruthers.com 18
  22. 22. Digital
Content Changing
Media
Models Broadcast Mul/cast Interac/ve Print +
 Mobile Television Internet Localised Fixed Dialogue ©
2010
katecarruthers.com 18
  23. 23. Convergence
&
Mobile
Digital
Devices ©
2010
katecarruthers.com 19
  24. 24. ©
2010
katecarruthers.com 20
  25. 25. 
a
brave
new
world ©
2010
katecarruthers.com 20
  26. 26. Digital
Content From
 To ©
2010
katecarruthers.com 21
  27. 27. Digital
Content From
 To ©
2010
katecarruthers.com 21
  28. 28. Digital
Content New
Educa/on
Business
Models Source:
hWp://ocw.mit.edu/OcwWeb/web/home/home/index.htm ©
2010
katecarruthers.com 20 22
  29. 29. Digital
Content New
Educa/on
Business
Models Source:
hWp://www.open.ac.uk/openlearn/home.php? ©
2010
katecarruthers.com 21 23
  30. 30. ©
2010
katecarruthers.com 24
  31. 31. The
educator’s
dilemma ©
2010
katecarruthers.com 24
  32. 32. ©
2010
katecarruthers.com 25
  33. 33. Control
is
shiking
... ©
2010
katecarruthers.com 25
  34. 34. ©
2010
katecarruthers.com 26
  35. 35. OMG
it’s
even
happening
to
kiWens... ©
2010
katecarruthers.com 26
  36. 36. Source:
Kevin
Kelly,
hWp://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php
 ©
2010
katecarruthers.com 27
  37. 37. we’re
seeing
 Source:
Kevin
Kelly,
hWp://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php
 ©
2010
katecarruthers.com 27
  38. 38. Source:
MIT's
Technology
Review:
Mapping
the
Internet.,
hWp://bigpicture.typepad.com/comments/images/ 2007/06/22/net_periphery.jpg
 ©
2010
katecarruthers.com 28
  39. 39. ©
2010
katecarruthers.com 29
  40. 40. We’re all busy doing our day jobs. How can this all help us? ©
2010
katecarruthers.com 29
  41. 41. People
will
say
... Marke/ng
vs
Digital
Marke/ng ©
2010
katecarruthers.com 30
  42. 42. People
will
say
... Marke/ng
vs
Digital
Marke/ng “You absolutely must be on [insert trendy “You need a social platform name] Facebook now!” page” “Why aren’t you on “Where’s your Twitter?” blog?” ©
2010
katecarruthers.com 30
  43. 43. ©
2010
katecarruthers.com 27 31
  44. 44. So many sites to choose from! How to decide? ©
2010
katecarruthers.com 27 31
  45. 45. ©
2010
katecarruthers.com 28 32
  46. 46. See how ephemeral many of these sites are ©
2010
katecarruthers.com 28 32
  47. 47. Marke/ng
vs
Digital
Marke/ng ©
2010
katecarruthers.com 33
  48. 48. Marke/ng
vs
Digital
Marke/ng • One
way • Two
way • Monologue • Dialogue • Hard
to
measure • Easier
to
measure • Expensive
 • Cheaper • Long
lead
/mes • Short
lead
/mes • Set
and
forget • Constant
tending Digital means sharing control with the (former) audience ©
2010
katecarruthers.com 33
  49. 49. Digital
Marke/ng ©
2010
katecarruthers.com 34
  50. 50. Digital
Marke/ng • Build
and
reach
out
to
extended
school
 community: – Alumni – Parents
 – New
students
and
their
parents
 • Fundraising • Marke/ng • Event
organisa/on ©
2010
katecarruthers.com 34
  51. 51. Digital
Ecosystem ©
2010
katecarruthers.com 35
  52. 52. Digital
Ecosystem Flickr Twitter Forums Hub = website Facebook EDM YouTube SaaS ©
2010
katecarruthers.com 35
  53. 53. Social
Media ©
2010
katecarruthers.com 36
  54. 54. Social
Media Elements
that
bring
website
or
blog
 content
alive

 Tools
that
enable
sharing
of
messages Building
communi/es
of
interest Enabling
dialogue
and
collabora/on Moves interaction from monologue to conversation ©
2010
katecarruthers.com 36
  55. 55. Social
Media
Maze ©
2010
katecarruthers.com 37
  56. 56. What
to
do?
  57. 57. What
to
do? Take
your
/me Test
the
waters Ask
lots
of
ques/ons Get
good
advice Take
advice
from
people
 with
a
track
record Keep
the
ethos
and
ethics
 mind
  58. 58. Slides:
www.slideshare.net/carruthk Work:
www.headshik.com Personal:
www.katecarruthers.com
 TwiWer:
@kcarruthers ©
2010
katecarruthers.com 39
  59. 59. Sources
&
Sites • 
Erik
Qualman
Social
Media
Revolu/on
(Refresh
2010)
hWp://socialnomics.net/2010/05/05/social‐media‐revolu/on‐2‐refresh/ • Pew
Report
on
Older
Adults
and
Social
Media
2010
hWp://www.pewinternet.org/Reports/2010/Older‐Adults‐and‐Social‐ Media/Report.aspx • Pew
Report
on
Social
Media
and
Young
Adults
2010

hWp://www.pewinternet.org/Reports/2010/Social‐Media‐and‐Young‐ Adults/Summary‐of‐Findings.aspx • Rate
My
Teachers
Australia
hWp://au.ratemyteachers.com/ • Clive
Thompson
on
the
New
Literacy
hWp://www.wired.com/techbiz/people/magazine/17‐09/st_thompson
 • Wikinomics
hWp://www.wikinomics.com/blog/index.php • 2010
Horizon
Report
hWp://wp.nmc.org/horizon2010/
 • Morgan
Stanley
Internet
Trends
2010
hWp://www.morganstanley.com/ins/tu/onal/techresearch/pdfs/ Internet_Trends_041210.pdf
 • Pew
Future
of
the
Internet
2010
hWp://www.pewinternet.org/Reports/2010/Future‐of‐the‐Internet‐IV.aspx?r=1
 ©
2010
katecarruthers.com 40
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