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The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
The digital revolution has only just begun
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The digital revolution has only just begun

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some thoughts on the digital revolution

some thoughts on the digital revolution

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  1. The
Digital



Revolu/on


has
only
 Just
Begun
… Kate
Carruthers Sep
2010
  2. What is social media? ©
2010
katecarruthers.com
  3. ©
2010
katecarruthers.com Source: http://www.youtube.com/watch?v=QLd9q88ohUs&feature=fvw 3
  4. A
quick
poll
… ©
2010
katecarruthers.com 4
  5. A
quick
poll
… Who
is
a
member
of
social
network? Whose
kids
are
members? Whose
parents
are
members? Whose
pets
are
members? ©
2010
katecarruthers.com 4
  6. Digital
World More
than
half
of
the
world’s
 popula/on
is
under
30 ©
2010
katecarruthers.com 5
  7. Digital
World Facebook
 tops
Google
 for
US

 Internet

 traffic ©
2010
katecarruthers.com 6
  8. Digital
World Ashton
Kutcher
&
Britney
Spears
 have
more
TwiWer
followers
than
the
 popula/ons
of: ©
2010
katecarruthers.com 7
  9. Digital
World Ashton
Kutcher
&
Britney
Spears
 have
more
TwiWer
followers
than
the
 popula/ons
of: Sweden Ireland Israel Switzerland Norway Panama ©
2010
katecarruthers.com 7
  10. Digital
World 50%
of
mobile
Internet
traffic
in
the
 UK
is
on ©
2010
katecarruthers.com 8
  11. Digital
World Every
4
minutes
>
100
hours
of
video
 will
be
uploaded
to ©
2010
katecarruthers.com 9
  12. Digital
World Amazon
sold
more
electronic
books
for
 the
Kindle
than
physical
books

 Christmas
2009 ©
2010
katecarruthers.com 10
  13. Digital
World If
you
were
paid
$1
for
each
 posted
Wikipedia
ar/cle,
 you’d
make
$1,712.32
per
 hour ©
2010
katecarruthers.com 11
  14. Source:
hWp://mashable.com/2010/05/13/facebook‐facts‐infographic/ ©
2010
katecarruthers.com 12
  15. Everybody
is
doing
it
… ©
2010
katecarruthers.com 13
  16. For
everyday
tasks
… ©
2010
katecarruthers.com 14
  17. Even
‘old’
folks ©
2010
katecarruthers.com 15
  18. Digital
Community ©
2010
katecarruthers.com 16
  19. ©
2010
katecarruthers.com 17
  20. communica/ons
devices
 have
changed ©
2010
katecarruthers.com 17
  21. Digital
Content Changing
Media
Models ©
2010
katecarruthers.com 18
  22. Digital
Content Changing
Media
Models Broadcast Mul/cast Interac/ve Print +
 Mobile Television Internet Localised Fixed Dialogue ©
2010
katecarruthers.com 18
  23. Convergence
&
Mobile
Digital
Devices ©
2010
katecarruthers.com 19
  24. ©
2010
katecarruthers.com 20
  25. 
a
brave
new
world ©
2010
katecarruthers.com 20
  26. Digital
Content From
 To ©
2010
katecarruthers.com 21
  27. Digital
Content From
 To ©
2010
katecarruthers.com 21
  28. Digital
Content New
Educa/on
Business
Models Source:
hWp://ocw.mit.edu/OcwWeb/web/home/home/index.htm ©
2010
katecarruthers.com 20 22
  29. Digital
Content New
Educa/on
Business
Models Source:
hWp://www.open.ac.uk/openlearn/home.php? ©
2010
katecarruthers.com 21 23
  30. ©
2010
katecarruthers.com 24
  31. The
educator’s
dilemma ©
2010
katecarruthers.com 24
  32. ©
2010
katecarruthers.com 25
  33. Control
is
shiking
... ©
2010
katecarruthers.com 25
  34. ©
2010
katecarruthers.com 26
  35. OMG
it’s
even
happening
to
kiWens... ©
2010
katecarruthers.com 26
  36. Source:
Kevin
Kelly,
hWp://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php
 ©
2010
katecarruthers.com 27
  37. we’re
seeing
 Source:
Kevin
Kelly,
hWp://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php
 ©
2010
katecarruthers.com 27
  38. Source:
MIT's
Technology
Review:
Mapping
the
Internet.,
hWp://bigpicture.typepad.com/comments/images/ 2007/06/22/net_periphery.jpg
 ©
2010
katecarruthers.com 28
  39. ©
2010
katecarruthers.com 29
  40. We’re all busy doing our day jobs. How can this all help us? ©
2010
katecarruthers.com 29
  41. People
will
say
... Marke/ng
vs
Digital
Marke/ng ©
2010
katecarruthers.com 30
  42. People
will
say
... Marke/ng
vs
Digital
Marke/ng “You absolutely must be on [insert trendy “You need a social platform name] Facebook now!” page” “Why aren’t you on “Where’s your Twitter?” blog?” ©
2010
katecarruthers.com 30
  43. ©
2010
katecarruthers.com 27 31
  44. So many sites to choose from! How to decide? ©
2010
katecarruthers.com 27 31
  45. ©
2010
katecarruthers.com 28 32
  46. See how ephemeral many of these sites are ©
2010
katecarruthers.com 28 32
  47. Marke/ng
vs
Digital
Marke/ng ©
2010
katecarruthers.com 33
  48. Marke/ng
vs
Digital
Marke/ng • One
way • Two
way • Monologue • Dialogue • Hard
to
measure • Easier
to
measure • Expensive
 • Cheaper • Long
lead
/mes • Short
lead
/mes • Set
and
forget • Constant
tending Digital means sharing control with the (former) audience ©
2010
katecarruthers.com 33
  49. Digital
Marke/ng ©
2010
katecarruthers.com 34
  50. Digital
Marke/ng • Build
and
reach
out
to
extended
school
 community: – Alumni – Parents
 – New
students
and
their
parents
 • Fundraising • Marke/ng • Event
organisa/on ©
2010
katecarruthers.com 34
  51. Digital
Ecosystem ©
2010
katecarruthers.com 35
  52. Digital
Ecosystem Flickr Twitter Forums Hub = website Facebook EDM YouTube SaaS ©
2010
katecarruthers.com 35
  53. Social
Media ©
2010
katecarruthers.com 36
  54. Social
Media Elements
that
bring
website
or
blog
 content
alive

 Tools
that
enable
sharing
of
messages Building
communi/es
of
interest Enabling
dialogue
and
collabora/on Moves interaction from monologue to conversation ©
2010
katecarruthers.com 36
  55. Social
Media
Maze ©
2010
katecarruthers.com 37
  56. What
to
do?
  57. What
to
do? Take
your
/me Test
the
waters Ask
lots
of
ques/ons Get
good
advice Take
advice
from
people
 with
a
track
record Keep
the
ethos
and
ethics
 mind
  58. Slides:
www.slideshare.net/carruthk Work:
www.headshik.com Personal:
www.katecarruthers.com
 TwiWer:
@kcarruthers ©
2010
katecarruthers.com 39
  59. Sources
&
Sites • 
Erik
Qualman
Social
Media
Revolu/on
(Refresh
2010)
hWp://socialnomics.net/2010/05/05/social‐media‐revolu/on‐2‐refresh/ • Pew
Report
on
Older
Adults
and
Social
Media
2010
hWp://www.pewinternet.org/Reports/2010/Older‐Adults‐and‐Social‐ Media/Report.aspx • Pew
Report
on
Social
Media
and
Young
Adults
2010

hWp://www.pewinternet.org/Reports/2010/Social‐Media‐and‐Young‐ Adults/Summary‐of‐Findings.aspx • Rate
My
Teachers
Australia
hWp://au.ratemyteachers.com/ • Clive
Thompson
on
the
New
Literacy
hWp://www.wired.com/techbiz/people/magazine/17‐09/st_thompson
 • Wikinomics
hWp://www.wikinomics.com/blog/index.php • 2010
Horizon
Report
hWp://wp.nmc.org/horizon2010/
 • Morgan
Stanley
Internet
Trends
2010
hWp://www.morganstanley.com/ins/tu/onal/techresearch/pdfs/ Internet_Trends_041210.pdf
 • Pew
Future
of
the
Internet
2010
hWp://www.pewinternet.org/Reports/2010/Future‐of‐the‐Internet‐IV.aspx?r=1
 ©
2010
katecarruthers.com 40

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