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Social Networking for Business
 

Social Networking for Business

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Australian Company Directors Conference, Directorship:10

Australian Company Directors Conference, Directorship:10

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  • The digital revolution has seen a shift in communications technology that has even begun to engulf the traditional book. Newspapers as we knew them are a dying breed. Television is now mobile and digital, and we can consume it wherever we like in the western world.
  • Customers are largely in the networked world and we see cultural clashes when business is still in hierarchical world

Social Networking for Business Social Networking for Business Presentation Transcript

  • Social BusinessCompany Directors Conference, Directorship:10
  • Marketer
    Technologist
    Educator
    Senior roles with:
    GE
    AMP Ltd
    Westfield
    NSW Treasury
    Kate Carruthers
    Strategist with Hyro Ltd working with Enterprise and Government clients
    May 2010
    2
    Kate Carruthers | Hyro Ltd
  • things have changed …
    3
    May 2010
    Kate Carruthers | Hyro Ltd
  • a brave new world
    4
    May 2010
    Kate Carruthers | Hyro Ltd
  • pressure to get involved
    Source: http://commons.wikimedia.org/wiki/File:Explosions.jpg
    May 2010
    5
    Kate Carruthers | Hyro Ltd
  • May 2010
    Kate Carruthers | Hyro Ltd
    6
    so what?
    Source: http://thecompanyline.files.wordpress.com/2009/09/business-plan-picture.jpg
  • Page 7
    businesses need to ...
    May 2010
    Kate Carruthers | Hyro Ltd
  • Page 8
    at work we need to ...
    May 2010
    Kate Carruthers | Hyro Ltd
  • shifting governance models
    Source: http://blog.hyperdoxe.net/2010/05/why-should-enterprise-become-2-0/
    May 2010
    9
    Kate Carruthers | Hyro Ltd
  • enterprise social software
    Wikinomics
    10
    • Social CRM
    • Wikis
    • Microblogging
    • Social bookmarking
    • RSS
    Collaborative planning
    Idea banks
    Social networking
    Mashups
    Prediction markets
    enterprise social software
    enabling collaboration
    May 2010
    11
    Kate Carruthers | Hyro Ltd
  • Compliance, Official Policies & Procedures
    Flow of ideas between formal & informal
    Social club, personal news, classifieds
    Work related, not yet formal, collaboration & discussion
    May 2010
    12
    Kate Carruthers | Hyro Ltd
  • Source: http://www.flickr.com/photos/courosa/2922421696/
    May 2010
    13
    Kate Carruthers | Hyro Ltd
  • Critical success factors – what are they, how to measure?
    Sustainable change – how will it become embedded into the culture and work practices?
    Build versus buy? – understand the trade-offs for the technology
    May 2010
    Kate Carruthers | Hyro Ltd
    14
    next steps for businesses
  • Slides available: www.slideshare.net/carruthk
    Business: www.hyro.com
    Personal: www.katecarruthers.com
    Twitter: @kcarruthers
    15
    May 2010
    Kate Carruthers | Hyro Ltd