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Social Networking for Business

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Australian Company Directors Conference, Directorship:10 …

Australian Company Directors Conference, Directorship:10


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  • The digital revolution has seen a shift in communications technology that has even begun to engulf the traditional book. Newspapers as we knew them are a dying breed. Television is now mobile and digital, and we can consume it wherever we like in the western world.
  • Customers are largely in the networked world and we see cultural clashes when business is still in hierarchical world
  • Transcript

    • 1. Social BusinessCompany Directors Conference, Directorship:10
    • 2. Marketer
      Technologist
      Educator
      Senior roles with:
      GE
      AMP Ltd
      Westfield
      NSW Treasury
      Kate Carruthers
      Strategist with Hyro Ltd working with Enterprise and Government clients
      May 2010
      2
      Kate Carruthers | Hyro Ltd
    • 3. things have changed …
      3
      May 2010
      Kate Carruthers | Hyro Ltd
    • 4. a brave new world
      4
      May 2010
      Kate Carruthers | Hyro Ltd
    • 5. pressure to get involved
      Source: http://commons.wikimedia.org/wiki/File:Explosions.jpg
      May 2010
      5
      Kate Carruthers | Hyro Ltd
    • 6. May 2010
      Kate Carruthers | Hyro Ltd
      6
      so what?
      Source: http://thecompanyline.files.wordpress.com/2009/09/business-plan-picture.jpg
    • 7. Page 7
      businesses need to ...
      May 2010
      Kate Carruthers | Hyro Ltd
    • 8. Page 8
      at work we need to ...
      May 2010
      Kate Carruthers | Hyro Ltd
    • 9. shifting governance models
      Source: http://blog.hyperdoxe.net/2010/05/why-should-enterprise-become-2-0/
      May 2010
      9
      Kate Carruthers | Hyro Ltd
    • 10. enterprise social software
      Wikinomics
      10
    • 11. Collaborative planning
      Idea banks
      Social networking
      Mashups
      Prediction markets
      enterprise social software
      enabling collaboration
      May 2010
      11
      Kate Carruthers | Hyro Ltd
    • 16. Compliance, Official Policies & Procedures
      Flow of ideas between formal & informal
      Social club, personal news, classifieds
      Work related, not yet formal, collaboration & discussion
      May 2010
      12
      Kate Carruthers | Hyro Ltd
    • 17. Source: http://www.flickr.com/photos/courosa/2922421696/
      May 2010
      13
      Kate Carruthers | Hyro Ltd
    • 18. Critical success factors – what are they, how to measure?
      Sustainable change – how will it become embedded into the culture and work practices?
      Build versus buy? – understand the trade-offs for the technology
      May 2010
      Kate Carruthers | Hyro Ltd
      14
      next steps for businesses
    • 19. Slides available: www.slideshare.net/carruthk
      Business: www.hyro.com
      Personal: www.katecarruthers.com
      Twitter: @kcarruthers
      15
      May 2010
      Kate Carruthers | Hyro Ltd