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Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
Social Networking for Business
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Social Networking for Business

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Australian Company Directors Conference, Directorship:10 …

Australian Company Directors Conference, Directorship:10

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  • The digital revolution has seen a shift in communications technology that has even begun to engulf the traditional book. Newspapers as we knew them are a dying breed. Television is now mobile and digital, and we can consume it wherever we like in the western world.
  • Customers are largely in the networked world and we see cultural clashes when business is still in hierarchical world
  • Transcript

    • 1. Social BusinessCompany Directors Conference, Directorship:10<br />
    • 2. Marketer<br />Technologist<br />Educator<br />Senior roles with:<br />GE<br />AMP Ltd<br />Westfield <br />NSW Treasury<br />Kate Carruthers<br />Strategist with Hyro Ltd working with Enterprise and Government clients<br />May 2010<br />2<br />Kate Carruthers | Hyro Ltd<br />
    • 3. things have changed …<br />3<br />May 2010<br />Kate Carruthers | Hyro Ltd<br />
    • 4. a brave new world<br />4<br />May 2010<br />Kate Carruthers | Hyro Ltd<br />
    • 5. pressure to get involved<br />Source: http://commons.wikimedia.org/wiki/File:Explosions.jpg<br />May 2010<br />5<br />Kate Carruthers | Hyro Ltd<br />
    • 6. May 2010<br />Kate Carruthers | Hyro Ltd<br />6<br />so what?<br />Source: http://thecompanyline.files.wordpress.com/2009/09/business-plan-picture.jpg<br />
    • 7. Page 7<br />businesses need to ...<br />May 2010<br />Kate Carruthers | Hyro Ltd<br />
    • 8. Page 8<br />at work we need to ...<br />May 2010<br />Kate Carruthers | Hyro Ltd<br />
    • 9. shifting governance models<br />Source: http://blog.hyperdoxe.net/2010/05/why-should-enterprise-become-2-0/<br />May 2010<br />9<br />Kate Carruthers | Hyro Ltd<br />
    • 10. enterprise social software<br />Wikinomics<br />10<br />
    • 11. <ul><li>Social CRM
    • 12. Wikis
    • 13. Microblogging
    • 14. Social bookmarking
    • 15. RSS</li></ul>Collaborative planning<br />Idea banks<br />Social networking<br />Mashups<br />Prediction markets<br />enterprise social software<br />enabling collaboration<br />May 2010<br />11<br />Kate Carruthers | Hyro Ltd<br />
    • 16. Compliance, Official Policies &amp; Procedures<br />Flow of ideas between formal &amp; informal<br />Social club, personal news, classifieds<br />Work related, not yet formal, collaboration &amp; discussion<br />May 2010<br />12<br />Kate Carruthers | Hyro Ltd<br />
    • 17. Source: http://www.flickr.com/photos/courosa/2922421696/<br />May 2010<br />13<br />Kate Carruthers | Hyro Ltd<br />
    • 18. Critical success factors – what are they, how to measure?<br />Sustainable change – how will it become embedded into the culture and work practices?<br />Build versus buy? – understand the trade-offs for the technology<br />May 2010<br />Kate Carruthers | Hyro Ltd<br />14<br />next steps for businesses<br />
    • 19. Slides available: www.slideshare.net/carruthk<br />Business: www.hyro.com<br />Personal: www.katecarruthers.com<br />Twitter: @kcarruthers<br />15<br />May 2010<br />Kate Carruthers | Hyro Ltd<br />

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