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Social BusinessCompany Directors Conference, Directorship:10<br />
Marketer<br />Technologist<br />Educator<br />Senior roles with:<br />GE<br />AMP Ltd<br />Westfield <br />NSW Treasury<br...
things have changed …<br />3<br />May 2010<br />Kate Carruthers | Hyro Ltd<br />
 a brave new world<br />4<br />May 2010<br />Kate Carruthers | Hyro Ltd<br />
pressure to get involved<br />Source: http://commons.wikimedia.org/wiki/File:Explosions.jpg<br />May 2010<br />5<br />Kate...
May 2010<br />Kate Carruthers | Hyro Ltd<br />6<br />so what?<br />Source: http://thecompanyline.files.wordpress.com/2009/...
Page 7<br />businesses need to ...<br />May 2010<br />Kate Carruthers | Hyro Ltd<br />
Page 8<br />at work we need to ...<br />May 2010<br />Kate Carruthers | Hyro Ltd<br />
shifting governance models<br />Source: http://blog.hyperdoxe.net/2010/05/why-should-enterprise-become-2-0/<br />May 2010<...
enterprise social software<br />Wikinomics<br />10<br />
<ul><li>Social CRM
Wikis
Microblogging
Social bookmarking
RSS</li></ul>Collaborative planning<br />Idea banks<br />Social networking<br />Mashups<br />Prediction markets<br />enter...
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Social Networking for Business

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Australian Company Directors Conference, Directorship:10

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  • The digital revolution has seen a shift in communications technology that has even begun to engulf the traditional book. Newspapers as we knew them are a dying breed. Television is now mobile and digital, and we can consume it wherever we like in the western world.
  • Customers are largely in the networked world and we see cultural clashes when business is still in hierarchical world
  • Transcript of "Social Networking for Business"

    1. 1. Social BusinessCompany Directors Conference, Directorship:10<br />
    2. 2. Marketer<br />Technologist<br />Educator<br />Senior roles with:<br />GE<br />AMP Ltd<br />Westfield <br />NSW Treasury<br />Kate Carruthers<br />Strategist with Hyro Ltd working with Enterprise and Government clients<br />May 2010<br />2<br />Kate Carruthers | Hyro Ltd<br />
    3. 3. things have changed …<br />3<br />May 2010<br />Kate Carruthers | Hyro Ltd<br />
    4. 4. a brave new world<br />4<br />May 2010<br />Kate Carruthers | Hyro Ltd<br />
    5. 5. pressure to get involved<br />Source: http://commons.wikimedia.org/wiki/File:Explosions.jpg<br />May 2010<br />5<br />Kate Carruthers | Hyro Ltd<br />
    6. 6. May 2010<br />Kate Carruthers | Hyro Ltd<br />6<br />so what?<br />Source: http://thecompanyline.files.wordpress.com/2009/09/business-plan-picture.jpg<br />
    7. 7. Page 7<br />businesses need to ...<br />May 2010<br />Kate Carruthers | Hyro Ltd<br />
    8. 8. Page 8<br />at work we need to ...<br />May 2010<br />Kate Carruthers | Hyro Ltd<br />
    9. 9. shifting governance models<br />Source: http://blog.hyperdoxe.net/2010/05/why-should-enterprise-become-2-0/<br />May 2010<br />9<br />Kate Carruthers | Hyro Ltd<br />
    10. 10. enterprise social software<br />Wikinomics<br />10<br />
    11. 11. <ul><li>Social CRM
    12. 12. Wikis
    13. 13. Microblogging
    14. 14. Social bookmarking
    15. 15. RSS</li></ul>Collaborative planning<br />Idea banks<br />Social networking<br />Mashups<br />Prediction markets<br />enterprise social software<br />enabling collaboration<br />May 2010<br />11<br />Kate Carruthers | Hyro Ltd<br />
    16. 16. Compliance, Official Policies & Procedures<br />Flow of ideas between formal & informal<br />Social club, personal news, classifieds<br />Work related, not yet formal, collaboration & discussion<br />May 2010<br />12<br />Kate Carruthers | Hyro Ltd<br />
    17. 17. Source: http://www.flickr.com/photos/courosa/2922421696/<br />May 2010<br />13<br />Kate Carruthers | Hyro Ltd<br />
    18. 18. Critical success factors – what are they, how to measure?<br />Sustainable change – how will it become embedded into the culture and work practices?<br />Build versus buy? – understand the trade-offs for the technology<br />May 2010<br />Kate Carruthers | Hyro Ltd<br />14<br />next steps for businesses<br />
    19. 19. Slides available: www.slideshare.net/carruthk<br />Business: www.hyro.com<br />Personal: www.katecarruthers.com<br />Twitter: @kcarruthers<br />15<br />May 2010<br />Kate Carruthers | Hyro Ltd<br />
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