Social Media:
            blurring the boundaries
                      Kate Carruthers
               Social Media Women ...
Public                                            Private




      Business                                           Per...
Public                                            Private

                       We used to
                       be abl...
Public

   BusinessPersonal

             Private

13/07/2010   www.katecarruthers.com | © Kate Carruthers 2010   3
Social
                                                                  media
             Public                        ...
The digital revolution has changed the
               landscape




13/07/2010   www.katecarruthers.com | © Kate Carruther...
But the landscape changes continually




13/07/2010   www.katecarruthers.com | © Kate Carruthers 2010   5
13/07/2010   www.katecarruthers.com | © Kate Carruthers 2010   6
Web as a
                                                                                           Rich user
           p...
Privacy was an aberration




                                                 Photo of  family (cc) from the Wisconsin Hi...
Privacy arose in a world where
         privacy was possible




                             Source: http://www.flickr.com...
Now everyone is getting
                   connected
13/07/2010      www.katecarruthers.com | © Kate Carruthers 2010   9
What are we doing?
We’re turning into

 “ambient broadcasters who
  disclose a great deal of
  personal information in ord...
Why are we doing it?
• Build friendships
• Find and form communities
• Seek or share help and expertise
• Build reputation...
Put all of this web/tech aside for
             a moment …




13/07/2010   www.katecarruthers.com | © Kate Carruthers 201...
Put all of this web/tech aside for
             a moment …

 “What has been will be
  again, what has been
  done will be ...
No human behaviour
  happens online that
  does not already
  happen offline.
13/07/2010   www.katecarruthers.com | © Kate...
What is different?

1. Amplification effects
 of the web
2.The medium
 facilitates amplified
 responses
13/07/2010    www.ka...
Risks: #1 reputation




Source: http://epguides.com/DesigningWomen/                    Source: People Tribe

 13/07/2010 ...
Risks: #2 job




Source: The Age                                  Source: bitchwantstea

 13/07/2010        www.katecarru...
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Social Media - blurring the boundaries

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social media is now blurring the boundaries between the public and private, business and personal

Social Media Women Sydney

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  • How is social media blurring the boundaries between our personal, community and business lives?
    What are some of the issues and how can we manage them?
    What are the implications for privacy, publicity and protection?





















  • Social Media - blurring the boundaries

    1. 1. Social Media: blurring the boundaries Kate Carruthers Social Media Women – Sydney 13 July 2010 © Kate Carruthers 2010
    2. 2. Public Private Business Personal 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 2
    3. 3. Public Private We used to be able to separate these Business Personal 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 2
    4. 4. Public BusinessPersonal Private 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 3
    5. 5. Social media Public is blurring the BusinessPersonal Private 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 3
    6. 6. The digital revolution has changed the landscape 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 4
    7. 7. But the landscape changes continually 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 5
    8. 8. 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 6
    9. 9. Web as a Rich user platform experience The Intelligent Data is the Web Software “Intel inside” above a Harnessing single device Collective Intelligence End of the Light weight software programming release cycle models Source: Open Gardens Blog, April 2006 http://www.opengardensblog.futuretext.com/archives/2006/04/tim_o_reillys_s.html 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 6
    10. 10. Privacy was an aberration Photo of  family (cc) from the Wisconsin Historical Society and republished here under a Creative Commons license. Some rights reserved. 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 7
    11. 11. Privacy arose in a world where privacy was possible Source: http://www.flickr.com/photos/annnna/2432224291/ 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 8
    12. 12. Now everyone is getting connected 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 9
    13. 13. What are we doing? We’re turning into “ambient broadcasters who disclose a great deal of personal information in order to stay connected and take advantage of social, economic, and political opportunities.” Source: Mike Sachoff webpronews.com 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 10
    14. 14. Why are we doing it? • Build friendships • Find and form communities • Seek or share help and expertise • Build reputations • Find out who is trustworthy and reputable • Do business and make money • Find jobs 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 11
    15. 15. Put all of this web/tech aside for a moment … 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 12
    16. 16. Put all of this web/tech aside for a moment … “What has been will be again, what has been done will be done again; there is nothing new under Source: Ecclesiastes 1:9-14 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 12
    17. 17. No human behaviour happens online that does not already happen offline. 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 13
    18. 18. What is different? 1. Amplification effects of the web 2.The medium facilitates amplified responses 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 14
    19. 19. Risks: #1 reputation Source: http://epguides.com/DesigningWomen/ Source: People Tribe 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 15
    20. 20. Risks: #2 job Source: The Age Source: bitchwantstea 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 16
    21. 21. Risks: #3 personal safety “A 16-YEAR-OLD British boy who fatally stabbed a former friend after they traded insults on Facebook was jailed for at least 14 years overnight.” Source: Courier Mail, 23 June 2010 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 17
    22. 22. Mitigation • Use commonsense – if you wouldn’t disclose offline why do it online? • Trust your gut • Ask your friends • It’s just like the ‘real world’ so look for patterns Accept the changed landscape & plan accordingly 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 18
    23. 23. Here’s a nice group we prepared earlier … Source: Social Media Women 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 19
    24. 24. Slides available on Slideshare www.slideshare.net/ carruthk © Kate Carruthers 2010 13/07/2010 www.katecarruthers.com | © Kate Carruthers 2010 20
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