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Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
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Small Business Marketing on a Budget

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Small Business September 2008 Seminar - Dept State & Regional Development

Small Business September 2008 Seminar - Dept State & Regional Development

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    • 1. Small Business Marketing on a Budget Using Web 2.0 Tools By Kate Carruthers
    • 2. Thank you to the following sponsors: Sep 2008
    • 3. Who Am I?
      • Marketer, technologist, small business owner, and renaissance woman
        • http://www.digbiz.com.au
      Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 4. What can your business do online? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 5.
      • Build Your Brand & Communications
      • Build Your Business
      • Direct Marketing
      • Manage Your Customers
      • Public Relations & Event Management
      • Research the Market
      Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 6. What should your business do online? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 7. Traditional Marketing Mix Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 8. Summary of Marketing Mix Decisions Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd Product Price Place Promotion Functionality Appearance Quality Packaging Brand Warranty Service/Support List price Discounts Allowances Financing Leasing options Channel members Channel motivation Market coverage Locations Logistics Service levels Advertising Personal selling Public relations Message Media Budget
    • 9. New Model Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 10. New Model Who, where, when? Channels, type, distribution? Who, why, how? Budget, skills, support? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 11. Big Questions for Online
      • How will people know about my website?
      • Does a website help my customers?
      • What kind of website do I need?
      • How do I measure success?
      • Why is having an online strategy important?
      Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 12. Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 13. Online is not Just a Website
      • Blogs
      • Social networks
      • Social media
      • User generated content
      • Search Engine Marketing
      • Search Engine Optimisation
      Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 14. Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 15. What is changing & why should I care? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 16. Speed of Change Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 17. Changes in consumption Hitwise, Social networks overtake webmail, November 06, 2007 http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 18. Changes in consumption Facebook overtakes MySpace in Share of UK Internet Searches , Hitwise Intelligence, Heather Hopkins, UK, July 17, 2007 http://weblogs.hitwise.com/heather-hopkins/2007/07/facebook_overtakes_myspace_in.html Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 19. Engagement Marketing
      • “ Advertising is when you say you are good date. Public relations is when your mom says you are a good date. Engagement marketing is when your date says you are a good date.”
          • Source: http://www.YourStorys.com founder and president Larry Lawfer
      Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 20. Are there some low cost options for me? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 21.
      • Build Your Brand & Communications
      • Build Your Business
      • Direct Marketing
      • Manage Your Customers
      • Public Relations & Event Management
      • Research the Market
      Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 22. Some Low Cost Tools
      • Blogger or Wordpress
      • Windows Live or Google Applications
      • WikiSpaces
      • Eventbrite
      • Google Alerts
      • PayPal
      • Twitter
      • Facebook
      • Customer Relationship Management
      • Direct mail & eDM
      Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 23. Other Considerations
      • Search Engines – local search
      • Online advertising
      • Viral or word of mouth marketing
      • Linking online to offline marketing
      Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 24. More Info?
      • Check out: http://www.digbiz.com.au
      • Slides available at: http://slideshare.net/carruthk
      Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 25. Thank You Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 26. Web Links for Tools
      • http://www.blogger.com/ or http://wordpress.com/
      • http://home.live.com/ or http://www.google.com/apps/
      • http://www.wikispaces.com/
      • http://www.eventbrite.com/
      • http://www.google.com/alerts
      • http://www.paypal.com.au/au
      • http://twitter.com/home
      • http://www.new.facebook.com/home.php
      • http://www.sugarcrm.com/crm/
      • http://www.mailchimp.com/
      Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd

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