Your SlideShare is downloading. ×
0
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Small Business Marketing on a Budget
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Small Business Marketing on a Budget

1,796

Published on

Small Business September 2008 Seminar - Dept State & Regional Development

Small Business September 2008 Seminar - Dept State & Regional Development

0 Comments
11 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,796
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
177
Comments
0
Likes
11
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. Small Business Marketing on a Budget Using Web 2.0 Tools By Kate Carruthers
    • 2. Thank you to the following sponsors: Sep 2008
    • 3. Who Am I? <ul><li>Marketer, technologist, small business owner, and renaissance woman </li></ul><ul><ul><li>http://www.digbiz.com.au </li></ul></ul>Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 4. What can your business do online? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 5. <ul><li>Build Your Brand & Communications </li></ul><ul><li>Build Your Business </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Manage Your Customers </li></ul><ul><li>Public Relations & Event Management </li></ul><ul><li>Research the Market </li></ul>Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 6. What should your business do online? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 7. Traditional Marketing Mix Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 8. Summary of Marketing Mix Decisions Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd Product Price Place Promotion Functionality Appearance Quality Packaging Brand Warranty Service/Support List price Discounts Allowances Financing Leasing options Channel members Channel motivation Market coverage Locations Logistics Service levels Advertising Personal selling Public relations Message Media Budget
    • 9. New Model Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 10. New Model Who, where, when? Channels, type, distribution? Who, why, how? Budget, skills, support? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 11. Big Questions for Online <ul><li>How will people know about my website? </li></ul><ul><li>Does a website help my customers? </li></ul><ul><li>What kind of website do I need? </li></ul><ul><li>How do I measure success? </li></ul><ul><li>Why is having an online strategy important? </li></ul>Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 12. Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 13. Online is not Just a Website <ul><li>Blogs </li></ul><ul><li>Social networks </li></ul><ul><li>Social media </li></ul><ul><li>User generated content </li></ul><ul><li>Search Engine Marketing </li></ul><ul><li>Search Engine Optimisation </li></ul>Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 14. Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 15. What is changing & why should I care? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 16. Speed of Change Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 17. Changes in consumption Hitwise, Social networks overtake webmail, November 06, 2007 http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 18. Changes in consumption Facebook overtakes MySpace in Share of UK Internet Searches , Hitwise Intelligence, Heather Hopkins, UK, July 17, 2007 http://weblogs.hitwise.com/heather-hopkins/2007/07/facebook_overtakes_myspace_in.html Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 19. Engagement Marketing <ul><li>“ Advertising is when you say you are good date. Public relations is when your mom says you are a good date. Engagement marketing is when your date says you are a good date.” </li></ul><ul><ul><ul><li>Source: http://www.YourStorys.com founder and president Larry Lawfer </li></ul></ul></ul>Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 20. Are there some low cost options for me? Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 21. <ul><li>Build Your Brand & Communications </li></ul><ul><li>Build Your Business </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Manage Your Customers </li></ul><ul><li>Public Relations & Event Management </li></ul><ul><li>Research the Market </li></ul>Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 22. Some Low Cost Tools <ul><li>Blogger or Wordpress </li></ul><ul><li>Windows Live or Google Applications </li></ul><ul><li>WikiSpaces </li></ul><ul><li>Eventbrite </li></ul><ul><li>Google Alerts </li></ul><ul><li>PayPal </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Customer Relationship Management </li></ul><ul><li>Direct mail & eDM </li></ul>Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 23. Other Considerations <ul><li>Search Engines – local search </li></ul><ul><li>Online advertising </li></ul><ul><li>Viral or word of mouth marketing </li></ul><ul><li>Linking online to offline marketing </li></ul>Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 24. More Info? <ul><li>Check out: http://www.digbiz.com.au </li></ul><ul><li>Slides available at: http://slideshare.net/carruthk </li></ul>Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 25. Thank You Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd
    • 26. Web Links for Tools <ul><li>http://www.blogger.com/ or http://wordpress.com/ </li></ul><ul><li>http://home.live.com/ or http://www.google.com/apps/ </li></ul><ul><li>http://www.wikispaces.com/ </li></ul><ul><li>http://www.eventbrite.com/ </li></ul><ul><li>http://www.google.com/alerts </li></ul><ul><li>http://www.paypal.com.au/au </li></ul><ul><li>http://twitter.com/home </li></ul><ul><li>http://www.new.facebook.com/home.php </li></ul><ul><li>http://www.sugarcrm.com/crm/ </li></ul><ul><li>http://www.mailchimp.com/ </li></ul>Sep 2008 © 2008 Kate Carruthers, Digital Business Group Pty Ltd

    ×