Pubcamp Jun 2008
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Pubcamp Jun 2008

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business perspectives on new media & social networking

business perspectives on new media & social networking

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Pubcamp Jun 2008 Presentation Transcript

  • 1. Digital Marketing & Strategic Foundations © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers #pubcamp Jun-2008 1
  • 2. Source: Jeremiah Owyang, http://www.web-strategist.com/blog/2008/03/01/my-definition-of-marketing/ © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers #pubcamp Jun-2008 2
  • 3. Marketing Ecosystem Business Strategy People Marketing Strategy Mix Digital Strategy Process Comms Technology Capability © 2008 Digital Business Group Pty Ltd – Author: Kate Carruthers #pubcamp Jun-2008 3