Navigating the New World of     Hyperconnectivity            Kate Carruthers Digital & Community Manger, Genea
http://creativefan.com/60-informative-social-networking-and-social-media-infographics/21/11/2011   © 2011 Kate Carruthers ...
Business context: Genea• Australias premier provider for infertility, IVF  and other assisted conception treatments• We ar...
Key Issues• Hyperconnectivity and the digital revolution• New rules for engagement and recruitment• Why community matters ...
“Only email and search engines are usedmore frequently than social networking                 tools”                      ...
21/11/2011   © 2011 Kate Carruthers   6
21/11/2011   7
communication technology is shifting FAST  21/11/2011     © 2011 Kate Carruthers   8
In 2008 active mobile phone        subscribers outnumbered people in        AustraliaSource: http://blogs.smh.com.au/gadge...
2011: morepeople wantconnectedinteractivedevices21/11/2011    http://blog.nielsen.com/nielsenwire/consumer/us-kids-looking...
Generation App: 62% of Mobile Users25-34 own Smartphones             http://blog.nielsen.com/nielsenwire/online_mobile/gen...
the workplace is changing, as is society21/11/2011      © 2011 Kate Carruthers   12
Collaborativeand socialbusinessmodels 21/11/2011     © 2011 Kate Carruthers   13
New models for                                 finding talent21/11/2011   © 2011 Kate Carruthers           14
New business                                      models                                      http://uk.ning.com/21/11/201...
The rise ofpersonal brands21/11/2011        © 2011 Kate Carruthers   16
Reputation is now                                                                                                       es...
SurveillanceSource: http://lifehacker.com/5532404/what-sites-future-employers-are-checking-when-looking-at-you      21/11/...
Sousveillance"inversesurveillance" 21/11/2011     © 2011 Kate Carruthers   Source: citytraces.julieshiels.com.au   19
Our challenge•   Master complexity•   Deal with shifting boundaries•   Remove friction•   Deliver value•   Build and maint...
Kate Carrutherskate.carruthers@genea.com.au@kcarruthers@GeneaFertility 21/11/2011              © 2011 Kate Carruthers   21
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Navigating the New World of Hyperconnectivity

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Presentation at the RecTec Conference in Sydney 2011
http://rectec.com.au/conference/

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  • explore the changing behaviour of people in the midst of a rapidly evolving digital landscape. how advances in technology have shaped our collective behaviour insights into what the future of work and workplaces will be like.Understand the mechanics and extent of hyperconnectivity in AustraliaNew rules for engagement and recruitment in a digital economyWhy online community matters and how to foster relationships and build one
  • “According to Australian Communications and Media Authority research, demand for landlines fell from 11.66 million in 2003-04 to 10.67 million in 2008-09, while mobile phone use is on the rise.”Read more: http://www.theage.com.au/opinion/society-and-culture/why-we-are-hanging-up-the-telephone-20110513-1elh9.html#ixzz1eE0KZ5JO
  • Transcript of "Navigating the New World of Hyperconnectivity"

    1. 1. Navigating the New World of Hyperconnectivity Kate Carruthers Digital & Community Manger, Genea
    2. 2. http://creativefan.com/60-informative-social-networking-and-social-media-infographics/21/11/2011 © 2011 Kate Carruthers 2
    3. 3. Business context: Genea• Australias premier provider for infertility, IVF and other assisted conception treatments• We are at the forefront of genetic diagnosis and testing• Formerly known as Sydney IVF• Team includes doctors, nurses, scientists, holistic therapists, administration21/11/2011 © 2011 Kate Carruthers 3
    4. 4. Key Issues• Hyperconnectivity and the digital revolution• New rules for engagement and recruitment• Why community matters more than ever21/11/2011 © 2011 Kate Carruthers 4
    5. 5. “Only email and search engines are usedmore frequently than social networking tools” 521/11/2011 © 2011 Kate Carruthers
    6. 6. 21/11/2011 © 2011 Kate Carruthers 6
    7. 7. 21/11/2011 7
    8. 8. communication technology is shifting FAST 21/11/2011 © 2011 Kate Carruthers 8
    9. 9. In 2008 active mobile phone subscribers outnumbered people in AustraliaSource: http://blogs.smh.com.au/gadgetsonthego/archives/2008/05/mobile_phones_outnumber_people.html 21/11/2011 © 2011 Kate Carruthers 9
    10. 10. 2011: morepeople wantconnectedinteractivedevices21/11/2011 http://blog.nielsen.com/nielsenwire/consumer/us-kids-looking-forward-to-iholiday-2011/ 10
    11. 11. Generation App: 62% of Mobile Users25-34 own Smartphones http://blog.nielsen.com/nielsenwire/online_mobile/generation-app-62-of-mobile-users-25-34-own-smartphones/21/11/2011 © 2011 Kate Carruthers 11
    12. 12. the workplace is changing, as is society21/11/2011 © 2011 Kate Carruthers 12
    13. 13. Collaborativeand socialbusinessmodels 21/11/2011 © 2011 Kate Carruthers 13
    14. 14. New models for finding talent21/11/2011 © 2011 Kate Carruthers 14
    15. 15. New business models http://uk.ning.com/21/11/2011 © 2011 Kate Carruthers 15
    16. 16. The rise ofpersonal brands21/11/2011 © 2011 Kate Carruthers 16
    17. 17. Reputation is now established and maintained onlineSource: Did you know you’re naked? Your Online Reputation is showingBy Lori Gamahttp://lorigama.wordpress.com/2009/08/24/did-you-know-youre-naked-your-online-reputation-is-showing/ 21/11/2011 © 2011 Kate Carruthers 17
    18. 18. SurveillanceSource: http://lifehacker.com/5532404/what-sites-future-employers-are-checking-when-looking-at-you 21/11/2011 © 2011 Kate Carruthers Source: citytraces.julieshiels.com.au 18
    19. 19. Sousveillance"inversesurveillance" 21/11/2011 © 2011 Kate Carruthers Source: citytraces.julieshiels.com.au 19
    20. 20. Our challenge• Master complexity• Deal with shifting boundaries• Remove friction• Deliver value• Build and maintain relationships21/11/2011 © 2011 Kate Carruthers 20
    21. 21. Kate Carrutherskate.carruthers@genea.com.au@kcarruthers@GeneaFertility 21/11/2011 © 2011 Kate Carruthers 21

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