Navigating the New World of Hyperconnectivity

Navigating the New World of Hyperconnectivity Kate Carruthers Digital & Community Manger, Genea

Business context: Genea• Australias premier provider for infertility, IVF and other assisted conception treatments• We are at the forefront of genetic diagnosis and testing• Formerly known as Sydney IVF• Team includes doctors, nurses, scientists, holistic therapists, administration21/11/2011 © 2011 Kate Carruthers 3

21/11/2011 7

In 2008 active mobile phone subscribers outnumbered people in AustraliaSource: http://blogs.smh.com.au/gadgetsonthego/archives/2008/05/mobile_phones_outnumber_people.html 21/11/2011 © 2011 Kate Carruthers 9

2011: morepeople wantconnectedinteractivedevices21/11/2011 http://blog.nielsen.com/nielsenwire/consumer/us-kids-looking-forward-to-iholiday-2011/ 10

Reputation is now established and maintained onlineSource: Did you know you’re naked? Your Online Reputation is showingBy Lori Gamahttp://lorigama.wordpress.com/2009/08/24/did-you-know-youre-naked-your-online-reputation-is-showing/ 21/11/2011 © 2011 Kate Carruthers 17

http://katecarruthers.com	245
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Navigating the New World of Hyperconnectivity

by Kate Carruthers on Nov 21, 2011

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Navigating the New World of Hyperconnectivity — Presentation Transcript