Internet of things: New Technology and its Impact on Business Models

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How the internet of things is changing the business and technology landscape.

How the internet of things is changing the business and technology landscape.

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  • 1. Internet of Things New Technology & its Impact on Business Models Kate Carruthers July 2013
  • 2. The next generation of the digital revolution is called the “Internet of Things” or IoT. July 2013 © Kate Carruthers | www.katecarruthers.com 2
  • 3. Objects are becoming embedded with sensors and gaining the ability to communicate. July 2013 © Kate Carruthers | www.katecarruthers.com 3
  • 4. The resulting information networks promise to create new business models and disrupt existing business models. July 2013 © Kate Carruthers | www.katecarruthers.com 4
  • 5. Internet – web 1.0 July 2013 © Kate Carruthers | www.katecarruthers.com 5 Source: Web Focus: Ways of Exploiting New Technologies, 19 July 1998 http://www.ariadne.ac.uk/issue16/web-focus
  • 6. Internet – web 2.0 July 2013 © Kate Carruthers | www.katecarruthers.com 6 Source: Launching the Web 2.0 Framework, Ross Dawson, May 30, 2007 http://rossdawsonblog.com/weblog/archives/2007/05/launching_the_w.html
  • 7. Web 2.0 foundations 1. Participation 2. Standards 3. Decentralization 4. Openness 5. Modularity 6. User Control 7. Identity July 2013 © Kate Carruthers | www.katecarruthers.com 7 Source: Launching the Web 2.0 Framework, Ross Dawson, May 30, 2007 http://rossdawsonblog.com/weblog/archives/2007/05/launching_the_w.html
  • 8. INTERNET OF THINGS The digital revolution continues July 2013 © Kate Carruthers | www.katecarruthers.com 8
  • 9. “The Internet of Things, I think will be the biggest leverage point for IT in the next 10 years, $14 trillion in profits from that one concept alone” Cisco Chief Executive Officer John Chambers, AllThingsD D11 Conference May 2013 July 2013 © Kate Carruthers | www.katecarruthers.com 9 Source: Internet of Things Poses Big Questions, Ben Rooney, July 3, 2013 http://online.wsj.com/article/SB10001424127887323899704578583372300514886.html
  • 10. July 2013 © Kate Carruthers | www.katecarruthers.com 10 Source: By SRI Consulting Business Intelligence/National Intelligence Council via Wikimedia Commons
  • 11. IoT Landscape July 2013 © Kate Carruthers | www.katecarruthers.com 11 Source: Making Sense Of The Internet Of Things, Matt Turck 25 May 2013 http://techcrunch.com/2013/05/25/making-sense-of-the-internet-of-things/
  • 12. Connected devices are transformed from a single purchase product into a service that generates recurring income. July 2013 © Kate Carruthers | www.katecarruthers.com 12 IoT value is not in the devices, but in new services related to the devices.
  • 13. Technical ‘plumbing’ July 2013 © Kate Carruthers | www.katecarruthers.com 13 Source: Ronak Sutaria and Raghunath Govindachari in "Making sense of interoperability: Protocols and Standardization initiatives in IOT"
  • 14. Ubiquitous connectivity July 2013 © Kate Carruthers | www.katecarruthers.com 14
  • 15. App ecosystem “Between 2008 and 2017, Google Play and Apple’s App Store will be responsible for a mind- blowing number of mobile app downloads: 350 billion.” July 2013 © Kate Carruthers | www.katecarruthers.com 15 Source: http://www.mobilemarketingwatch.com/the-decade-of-350-billion-app-downloads-26932/
  • 16. New business models • Open models will rule the new landscape • Collaboration & loose confederations • Agile, change ready organisations • Restructured supply chain July 2013 © Kate Carruthers | www.katecarruthers.com 16
  • 17. Industries • Retail • Logistics • Pharmaceutical • Food • Health • Intelligent home • Transportation July 2013 © Kate Carruthers | www.katecarruthers.com 17
  • 18. Context July 2013 © Kate Carruthers | www.katecarruthers.com 18 Source: http://commons.wikimedia.org/wiki/File:Google's_Lexus_RX_450h_Self-Driving_Car.jpg
  • 19. July 2013 © Kate Carruthers | www.katecarruthers.com 19 Source: Autonomous Intersection Management project at the University of Texas at Austin. http://www.cs.utexas.edu/~aim/
  • 20. New consumer behaviours • Quantified self • Gamification • Collaboration • Social consumption July 2013 © Kate Carruthers | www.katecarruthers.com 20
  • 21. Connected devices July 2013 © Kate Carruthers | www.katecarruthers.com 21 Source: http://moorescloud.com
  • 22. July 2013 © Kate Carruthers | www.katecarruthers.com 22
  • 23. “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” -- Amara's law July 2013 © Kate Carruthers | www.katecarruthers.com 23
  • 24. July 2013 © Kate Carruthers | www.katecarruthers.com 24 Thank-you Slides on: slideshare.net/carruthk @kcarruthers