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Internet of Things
New Technology
& its Impact on Business Models
Kate Carruthers
July 2013
The next generation of the digital
revolution is called the “Internet of
Things” or IoT.
July 2013 © Kate Carruthers | www...
Objects are becoming embedded
with sensors and gaining the
ability to communicate.
July 2013 © Kate Carruthers | www.katec...
The resulting information networks
promise to create new business
models and disrupt existing
business models.
July 2013 ©...
Internet – web 1.0
July 2013 © Kate Carruthers | www.katecarruthers.com 5
Source: Web Focus: Ways of Exploiting New Techno...
Internet – web 2.0
July 2013 © Kate Carruthers | www.katecarruthers.com 6
Source: Launching the Web 2.0 Framework, Ross Da...
Web 2.0 foundations
1. Participation
2. Standards
3. Decentralization
4. Openness
5. Modularity
6. User Control
7. Identit...
INTERNET OF THINGS
The digital revolution continues
July 2013 © Kate Carruthers | www.katecarruthers.com 8
“The Internet of Things, I think
will be the biggest leverage
point for IT in the next 10 years,
$14 trillion in profits f...
July 2013 © Kate Carruthers | www.katecarruthers.com 10
Source: By SRI Consulting Business Intelligence/National Intellige...
IoT Landscape
July 2013 © Kate Carruthers | www.katecarruthers.com 11
Source: Making Sense Of The Internet Of Things, Matt...
Connected devices are transformed
from a single purchase product
into a service that generates
recurring income.
July 2013...
Technical ‘plumbing’
July 2013 © Kate Carruthers | www.katecarruthers.com 13
Source: Ronak Sutaria and Raghunath Govindach...
Ubiquitous connectivity
July 2013 © Kate Carruthers | www.katecarruthers.com 14
App ecosystem
“Between 2008 and
2017, Google Play and
Apple’s App Store will be
responsible for a mind-
blowing number of
...
New business models
• Open models will rule the new
landscape
• Collaboration & loose
confederations
• Agile, change ready...
Industries
• Retail
• Logistics
• Pharmaceutical
• Food
• Health
• Intelligent
home
• Transportation
July 2013 © Kate Carr...
Context
July 2013 © Kate Carruthers | www.katecarruthers.com 18
Source: http://commons.wikimedia.org/wiki/File:Google's_Le...
July 2013 © Kate Carruthers | www.katecarruthers.com 19
Source: Autonomous Intersection Management project at the Universi...
New consumer behaviours
• Quantified self
• Gamification
• Collaboration
• Social
consumption
July 2013 © Kate Carruthers ...
Connected devices
July 2013 © Kate Carruthers | www.katecarruthers.com 21
Source: http://moorescloud.com
July 2013 © Kate Carruthers | www.katecarruthers.com 22
“We tend to overestimate the
effect of a technology in the short
run and underestimate the effect
in the long run.”
-- Ama...
July 2013 © Kate Carruthers | www.katecarruthers.com 24
Thank-you
Slides on: slideshare.net/carruthk
@kcarruthers
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Internet of things: New Technology and its Impact on Business Models

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How the internet of things is changing the business and technology landscape.

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Transcript of "Internet of things: New Technology and its Impact on Business Models"

  1. 1. Internet of Things New Technology & its Impact on Business Models Kate Carruthers July 2013
  2. 2. The next generation of the digital revolution is called the “Internet of Things” or IoT. July 2013 © Kate Carruthers | www.katecarruthers.com 2
  3. 3. Objects are becoming embedded with sensors and gaining the ability to communicate. July 2013 © Kate Carruthers | www.katecarruthers.com 3
  4. 4. The resulting information networks promise to create new business models and disrupt existing business models. July 2013 © Kate Carruthers | www.katecarruthers.com 4
  5. 5. Internet – web 1.0 July 2013 © Kate Carruthers | www.katecarruthers.com 5 Source: Web Focus: Ways of Exploiting New Technologies, 19 July 1998 http://www.ariadne.ac.uk/issue16/web-focus
  6. 6. Internet – web 2.0 July 2013 © Kate Carruthers | www.katecarruthers.com 6 Source: Launching the Web 2.0 Framework, Ross Dawson, May 30, 2007 http://rossdawsonblog.com/weblog/archives/2007/05/launching_the_w.html
  7. 7. Web 2.0 foundations 1. Participation 2. Standards 3. Decentralization 4. Openness 5. Modularity 6. User Control 7. Identity July 2013 © Kate Carruthers | www.katecarruthers.com 7 Source: Launching the Web 2.0 Framework, Ross Dawson, May 30, 2007 http://rossdawsonblog.com/weblog/archives/2007/05/launching_the_w.html
  8. 8. INTERNET OF THINGS The digital revolution continues July 2013 © Kate Carruthers | www.katecarruthers.com 8
  9. 9. “The Internet of Things, I think will be the biggest leverage point for IT in the next 10 years, $14 trillion in profits from that one concept alone” Cisco Chief Executive Officer John Chambers, AllThingsD D11 Conference May 2013 July 2013 © Kate Carruthers | www.katecarruthers.com 9 Source: Internet of Things Poses Big Questions, Ben Rooney, July 3, 2013 http://online.wsj.com/article/SB10001424127887323899704578583372300514886.html
  10. 10. July 2013 © Kate Carruthers | www.katecarruthers.com 10 Source: By SRI Consulting Business Intelligence/National Intelligence Council via Wikimedia Commons
  11. 11. IoT Landscape July 2013 © Kate Carruthers | www.katecarruthers.com 11 Source: Making Sense Of The Internet Of Things, Matt Turck 25 May 2013 http://techcrunch.com/2013/05/25/making-sense-of-the-internet-of-things/
  12. 12. Connected devices are transformed from a single purchase product into a service that generates recurring income. July 2013 © Kate Carruthers | www.katecarruthers.com 12 IoT value is not in the devices, but in new services related to the devices.
  13. 13. Technical ‘plumbing’ July 2013 © Kate Carruthers | www.katecarruthers.com 13 Source: Ronak Sutaria and Raghunath Govindachari in "Making sense of interoperability: Protocols and Standardization initiatives in IOT"
  14. 14. Ubiquitous connectivity July 2013 © Kate Carruthers | www.katecarruthers.com 14
  15. 15. App ecosystem “Between 2008 and 2017, Google Play and Apple’s App Store will be responsible for a mind- blowing number of mobile app downloads: 350 billion.” July 2013 © Kate Carruthers | www.katecarruthers.com 15 Source: http://www.mobilemarketingwatch.com/the-decade-of-350-billion-app-downloads-26932/
  16. 16. New business models • Open models will rule the new landscape • Collaboration & loose confederations • Agile, change ready organisations • Restructured supply chain July 2013 © Kate Carruthers | www.katecarruthers.com 16
  17. 17. Industries • Retail • Logistics • Pharmaceutical • Food • Health • Intelligent home • Transportation July 2013 © Kate Carruthers | www.katecarruthers.com 17
  18. 18. Context July 2013 © Kate Carruthers | www.katecarruthers.com 18 Source: http://commons.wikimedia.org/wiki/File:Google's_Lexus_RX_450h_Self-Driving_Car.jpg
  19. 19. July 2013 © Kate Carruthers | www.katecarruthers.com 19 Source: Autonomous Intersection Management project at the University of Texas at Austin. http://www.cs.utexas.edu/~aim/
  20. 20. New consumer behaviours • Quantified self • Gamification • Collaboration • Social consumption July 2013 © Kate Carruthers | www.katecarruthers.com 20
  21. 21. Connected devices July 2013 © Kate Carruthers | www.katecarruthers.com 21 Source: http://moorescloud.com
  22. 22. July 2013 © Kate Carruthers | www.katecarruthers.com 22
  23. 23. “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” -- Amara's law July 2013 © Kate Carruthers | www.katecarruthers.com 23
  24. 24. July 2013 © Kate Carruthers | www.katecarruthers.com 24 Thank-you Slides on: slideshare.net/carruthk @kcarruthers
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