Interactive And Experiential Digital Marketing Techniques 2007

Slide 1:Fashion Facilitation: In centre and online Case Study: Interactive and experiential digital marketing techniques

Slide 2: About Westfield Australia • 37 branded centres in Australia • Total gross leasable space: 3.5 million m2 • 440 million visits per year • 2,300 Fashion retailers • Our Approach: – work closely with retailers to provide an appropriate platform so that retailers will have the opportunity to enhance their performance – maximise returns by creating an efficient and dynamic environment for retailers and a quality shopping experience for consumers 03/21/08 © Westfield Australia 2007 2

Slide 3:03/21/08 © Westfield Australia 2007 3

Slide 4:03/21/08 © Westfield Australia 2007 4

Slide 5: Fashion C