Your SlideShare is downloading. ×
0
Hardware is Hard
A story about bringing Holiday, intelligent
connected lighting, to life…
Kate Carruthers
Oct 2013
Products are hard

Even with the resources of a big
organisation behind a new
product, it’s still hard
Startups are hard too	


Source: Entrepreneur Weekly, Small Business Development Center, Bradley Univ, University of Tenne...
Year 1
25%
fail

“Knowledge is a terrible burden.
It may help you, but it might also
destroy you.”
- James Patterson

Year...
Hardware
Team
•  More moving parts
•  Needs diverse skills
•  Requires longer lead times
Dan

Lynch

Kean

Maizels

Mark

...
Formed September 2012, Incorporated February 2013
‘Internet-of-Things’ hardware, apps and services

Initial design, ‘Light...
Research revealed product design with a much
stronger consumer response
March 2013 refocus to bring new product to
market
...
The devil is
in the
details…
World’s first programmable, interactive LED fairy lights
50 Independently-addressable LEDs,16M colours, 7m
string
Embedded...
HOLIDAY

	


Manufacturing prototype - May 2013
HOLIDAY

	


Web Apps - Sept 2013
Published 22 September
Orders doubled overnight!
Many buyers in US & EU

Articles in other
magazines forthcoming.
The first 3rd-party app developers for Holiday by
MooresCloud, Hobart s Secret Lab have written a
app for iOS that transfor...
Products happen at
the intersection of
culture, team, and
creativity
Design is key and is
enabled by critical
conversations
Parallel streams
Front end development

Industrial design

Back end development

Hardware design

Software engineering

Ha...
Key Ingredients
Solid team
Mission clarity
Everyone contributes – no
freeloaders
Skilled and well-aligned
partners
Source:...
Key Ingredients
Focus:
Business goals
Customer needs
Role clarity
Scope exclusions
Quality standards
Shipping product

Sou...
Kate Carruthers
info@moorescloud.com
http://moorescloud.com
@MooresCloud
Hardware is Hard - Products are Hard Melbourne 2013
Hardware is Hard - Products are Hard Melbourne 2013
Hardware is Hard - Products are Hard Melbourne 2013
Hardware is Hard - Products are Hard Melbourne 2013
Upcoming SlideShare
Loading in...5
×

Hardware is Hard - Products are Hard Melbourne 2013

1,338

Published on

Hardware is Hard - the story of bringing Holiday to life
PAHMEL13
http://moorescloud.com

Published in: Business, Technology

Transcript of "Hardware is Hard - Products are Hard Melbourne 2013"

  1. 1. Hardware is Hard A story about bringing Holiday, intelligent connected lighting, to life… Kate Carruthers Oct 2013
  2. 2. Products are hard Even with the resources of a big organisation behind a new product, it’s still hard
  3. 3. Startups are hard too Source: Entrepreneur Weekly, Small Business Development Center, Bradley Univ, University of Tennessee Research http://www.statisticbrain.com/startup-failure-by-industry/
  4. 4. Year 1 25% fail “Knowledge is a terrible burden. It may help you, but it might also destroy you.” - James Patterson Year 2 36% fail Year 3 44% fail
  5. 5. Hardware Team •  More moving parts •  Needs diverse skills •  Requires longer lead times Dan
 Lynch Kean
 Maizels Mark
 Pesce Kate
 Carruthers Robert
 Tiller Paul
 Bridgestock
  6. 6. Formed September 2012, Incorporated February 2013 ‘Internet-of-Things’ hardware, apps and services Initial design, ‘Light’, received huge response in press
  7. 7. Research revealed product design with a much stronger consumer response March 2013 refocus to bring new product to market Holiday lighting $10B/year global market MooresCloud seeks to capture 1% of market within 5 years Design concept - February 2013
  8. 8. The devil is in the details…
  9. 9. World’s first programmable, interactive LED fairy lights 50 Independently-addressable LEDs,16M colours, 7m string Embedded LINUX computer, WiFi & Internet Endless variations of colour, pattern and animation Controlled by buttons, smartphone, tablet, PC or Internet Unique Web-based interface works across all devices
  10. 10. HOLIDAY Manufacturing prototype - May 2013
  11. 11. HOLIDAY Web Apps - Sept 2013
  12. 12. Published 22 September Orders doubled overnight! Many buyers in US & EU Articles in other magazines forthcoming.
  13. 13. The first 3rd-party app developers for Holiday by MooresCloud, Hobart s Secret Lab have written a app for iOS that transforms any song in an iTunes library into a festival of light and colour and animation! MooresCloud has worked closely with Secret Lab to make their app beautiful, responsive and absolutely engaging, the first of many apps we will create in partnership with developers.
  14. 14. Products happen at the intersection of culture, team, and creativity
  15. 15. Design is key and is enabled by critical conversations
  16. 16. Parallel streams Front end development Industrial design Back end development Hardware design Software engineering Hardware engineering Operations management Manufacturing Sales Legal and compliance Marketing Certification Testing Logistics
  17. 17. Key Ingredients Solid team Mission clarity Everyone contributes – no freeloaders Skilled and well-aligned partners Source: http://www.mediamum.net
  18. 18. Key Ingredients Focus: Business goals Customer needs Role clarity Scope exclusions Quality standards Shipping product Source: http://www.mediamum.net
  19. 19. Kate Carruthers info@moorescloud.com http://moorescloud.com @MooresCloud
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×