The Olden Days ERP CRM The Cloud Changes Everything Database Apps
Web 2.0 and Cloud 10.5 million Australian users 10 million Unique Australian Visitors 1.8 million Unique Australian Visitors 362,500 Unique Australian Visitors 2 million Unique Australian VisitorsSource: http://www.socialmedianews.com.au/social-media-statistics-australia-august-2011/
What’s different now? • Almost 50% mobile phone users in Australia have Internet enabled phones • About 26% access Internet from their mobile phone daily • >30% of Australians check emails via phone • 70 % access mobile entertainment & info servicesSource: Sensis eBusiness Report Oct 2011
Key Business Drivers> Sales> Customer service> Marketing: – Brand image & awareness – Market research – Business intelligence – Competitive analysis> Talent recruitment
Customer Service Reducing complexity for customers
Talent recruitmentHelpingtalented peopleto find you
Tips for moving towards Social BusinessIt’s not about tools & platformsIt’s a mindset Narrative Customers Staff Exec team
Foundations of Social Media for BusinessSkills RepeatableTraining DocumentedRole clarity Clear People ProcessTransparent AvailableDocumented Policy Technology MeasurableCommonsense Auditable
Resources> Sensis E-Business Report October 2011 – http://about.sensis.com.au/IgnitionSuite/uploads /docs/2011%20Sensis%20e- Business%20Report%20FINAL.pdf> Social Media Statistics Australia – August 2011 – http://www.socialmedianews.com.au/social- media-statistics-australia-august-2011/
Thank you.> Kate Carruthers> email@example.com> @kcarruthers> @GeneaFertility
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.