Becoming a Social BusinessKate CarruthersDigital & Community Manger, Genea
Agenda> Social media growth> Key business drivers for social media> Moving towards being social business
Social Media Context
The Olden Days           ERP        CRM           Database   Apps
The Olden Days           ERP            CRM             The Cloud Changes                 Everything           Database   ...
Web 2.0 and Cloud                              10.5 million Australian users                                              ...
What’s different now?             • Almost 50% mobile phone users in Australia have                  Internet enabled phon...
Key Business Drivers> Sales> Customer service> Marketing:   – Brand image & awareness   – Market research   – Business int...
SalesCompetingwithout evenopening a storehere
Customer Service  Reducing  complexity for  customers
Talent recruitmentHelpingtalented peopleto find you
Tips for moving towards Social BusinessIt’s not about tools & platformsIt’s a mindset                                     ...
Foundations of Social Media for BusinessSkills                                       RepeatableTraining                   ...
Resources> Sensis E-Business Report October 2011  – http://about.sensis.com.au/IgnitionSuite/uploads    /docs/2011%20Sensi...
Thank you.>   Kate Carruthers>   kate.carruthers@genea.com.au>   @kcarruthers>   @GeneaFertility
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Becoming a Social Business

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Becoming a Social Business

  1. 1. Becoming a Social BusinessKate CarruthersDigital & Community Manger, Genea
  2. 2. Agenda> Social media growth> Key business drivers for social media> Moving towards being social business
  3. 3. Social Media Context
  4. 4. The Olden Days ERP CRM Database Apps
  5. 5. The Olden Days ERP CRM The Cloud Changes Everything Database Apps
  6. 6. Web 2.0 and Cloud 10.5 million Australian users 10 million Unique Australian Visitors 1.8 million Unique Australian Visitors 362,500 Unique Australian Visitors 2 million Unique Australian VisitorsSource: http://www.socialmedianews.com.au/social-media-statistics-australia-august-2011/
  7. 7. What’s different now? • Almost 50% mobile phone users in Australia have Internet enabled phones • About 26% access Internet from their mobile phone daily • >30% of Australians check emails via phone • 70 % access mobile entertainment & info servicesSource: Sensis eBusiness Report Oct 2011
  8. 8. Key Business Drivers> Sales> Customer service> Marketing: – Brand image & awareness – Market research – Business intelligence – Competitive analysis> Talent recruitment
  9. 9. SalesCompetingwithout evenopening a storehere
  10. 10. Customer Service Reducing complexity for customers
  11. 11. Talent recruitmentHelpingtalented peopleto find you
  12. 12. Tips for moving towards Social BusinessIt’s not about tools & platformsIt’s a mindset Narrative Customers Staff Exec team
  13. 13. Foundations of Social Media for BusinessSkills RepeatableTraining DocumentedRole clarity Clear People ProcessTransparent AvailableDocumented Policy Technology MeasurableCommonsense Auditable
  14. 14. Resources> Sensis E-Business Report October 2011 – http://about.sensis.com.au/IgnitionSuite/uploads /docs/2011%20Sensis%20e- Business%20Report%20FINAL.pdf> Social Media Statistics Australia – August 2011 – http://www.socialmedianews.com.au/social- media-statistics-australia-august-2011/
  15. 15. Thank you.> Kate Carruthers> kate.carruthers@genea.com.au> @kcarruthers> @GeneaFertility
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