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Becoming a Social Business
 

Becoming a Social Business

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    Becoming a Social Business Becoming a Social Business Presentation Transcript

    • Becoming a Social BusinessKate CarruthersDigital & Community Manger, Genea
    • Agenda> Social media growth> Key business drivers for social media> Moving towards being social business
    • Social Media Context
    • The Olden Days ERP CRM Database Apps
    • The Olden Days ERP CRM The Cloud Changes Everything Database Apps
    • Web 2.0 and Cloud 10.5 million Australian users 10 million Unique Australian Visitors 1.8 million Unique Australian Visitors 362,500 Unique Australian Visitors 2 million Unique Australian VisitorsSource: http://www.socialmedianews.com.au/social-media-statistics-australia-august-2011/
    • What’s different now? • Almost 50% mobile phone users in Australia have Internet enabled phones • About 26% access Internet from their mobile phone daily • >30% of Australians check emails via phone • 70 % access mobile entertainment & info servicesSource: Sensis eBusiness Report Oct 2011
    • Key Business Drivers> Sales> Customer service> Marketing: – Brand image & awareness – Market research – Business intelligence – Competitive analysis> Talent recruitment
    • SalesCompetingwithout evenopening a storehere
    • Customer Service Reducing complexity for customers
    • Talent recruitmentHelpingtalented peopleto find you
    • Tips for moving towards Social BusinessIt’s not about tools & platformsIt’s a mindset Narrative Customers Staff Exec team
    • Foundations of Social Media for BusinessSkills RepeatableTraining DocumentedRole clarity Clear People ProcessTransparent AvailableDocumented Policy Technology MeasurableCommonsense Auditable
    • Resources> Sensis E-Business Report October 2011 – http://about.sensis.com.au/IgnitionSuite/uploads /docs/2011%20Sensis%20e- Business%20Report%20FINAL.pdf> Social Media Statistics Australia – August 2011 – http://www.socialmedianews.com.au/social- media-statistics-australia-august-2011/
    • Thank you.> Kate Carruthers> kate.carruthers@genea.com.au> @kcarruthers> @GeneaFertility