SEO Shortcuts To Higher
Rankings and MORE Leads
As Soon As You Have Questions
Write Them Down...
In This Training...
• We’re going to run for about an hour and a half (90 mins)
• Type in your questions as you think of t...
In This Training...
1. SEO Basics (and how they’re baked into Carrot)
2. Critical SEO Mistakes many members make
3. Simple...
About Me
Trevor Mauch

Founder of InvestorCarrot
Investor and Entrepreneur
www.linkedin.com/in/trevormauch

Fancy Stats:
G...
SEO Basics
(search engine optimization)
“It took me a bit over a month to get any rankings popping up on the first few
pages in Google. But then I started applying...
So, Can SEO Work To Get Leads?
Like This Investor Saw...
What Is SEO?
Search engine optimization (SEO) is the process of affecting the visibility
of a website or a web page in a se...
Break It Down In Simple Terms...
By giving Google (and other search engines) what they
want, Google will reward you with h...
Understanding Search.
I Get This Email A Few
Times A Week...
“I’ve had my site up for a few months and I’m
not getting many leads and not rankin...
Then I say...
“First off, don’t rely on SEO only during the
‘build up phase’... the first few months. Post
ads, videos on y...
Stanford Marshmallow Experiment

Findings: Those who delay gratification were more successful later in life.
... so, the moral is. If
you don’t get results
immediately,
persistence pays off
big time.
You’re Not It...

You’ve got competition. Sometimes it takes a bit of extra work
to come out on top. But the ROI when you’...
So, I’ll Show You How
To Rank High In Any
Market
Just remember, the
more competition...
... the more that’ll
need to be done to
rank high.
But, If Brittany, a self-confessed
“non techie” who had a full-time
job, had never done a deal, (and
now is 6 months pregn...
Lets Dive In.
Core Ranking
Factors...
We’ll go over
these today...
SEO Friendly URLs
Your URLs should
be simple, easy to
read, and ideally
have your
keywords in them
when possible
Site Structure
Should be easy for
Google to spider,
have the correct
code structure, load
fast, be easy to
navigate, and t...
Domain Elements
Domain age and the words in
your domain can matter (but
aren’t always huge factors)
Content Relevance
How well does the
content on your site
relate to a specific
search phrase? And
is it high quality
content...
Meta Information
HUGE FACTOR:
Is your page title
tag and description
relevant to the
search phrase?
Keywords Used Right?
Your pages should
have a good mix of
your keyword
phrases, pictures,
and structure so
Google has the ...
“Google and Bing agree that the ideal configuration is for websites to
have a single set of URLs for all devices and to use...
We Make It Easier...
Site Structure
SEO Friendly URLs
Meta Information
Content Relevance
Keywords Used Right?
Mobile Eleme...
Then, to boost your
SEO in a hard market...
Off-Page Factors
- PD
Inbound
ay 3L
d r
To u
Links
e
m In O
Social
i
T
h ing
g n
Reach
u
o rai
m
n T
E
ra
ot tep rog
N S
P
...
Log Into Your Account To Learn More About The 3LPD
Ready to dive in?
The Biggest

Mistake
Choosing the right
keywords can make
or break your SEO
rankings and leads
How People Mess Up...
- Change their title tag to something like this:
“ ABC Properties “
- Make it too broad:
“ Discount ...
I like to keep
things simple.
1. The Right Keywords
So, lets look at those
keywords and see
why some get leads
and some don’t.
Cash Buyer
TIP: Look at the

“Local Monthly Searches
column.
That’s where the gold is.
Add your city name
before or after ...
Motivated
Seller
TIP: This reveals how
people are searching
online.
Are you optimizing for
keywords that will
produce any ...
Private Lenders

TIP: Using your
website to
recruit private
money can be
touchy with the
SEC.
So, use your
blog and write ...
Download These And
MORE Keywords at:
www.onCarrot.com/seo-report
Free Tools For Keyword
Research...
- Google Keyword Planner

- UberSuggest.org

- SEM Rush

- SEO Moz Toolbar
Check Out The 3 Lead Per Day Training...
only $99
OR, HAVE US DO YOUR SEO FOR YOU.
- 100% HANDS OFF FOR YOU We’re rolling out our long awaited SEO service this month. We ta...
Now, lets go online and do
some research, then put
those keywords into the
Carrot SEO tools.
1) Picking good keywords
2) What do to with those keywords on
your InvestorCarrot websites
3) How to ramp up the results b...
1) Picking good keywords
2) What do to with those keywords on
your InvestorCarrot websites
3) How to ramp up the results b...
CARROT UNIVERSITY: CHECK OUT OUR OTHER
MEMBER ONLY TRAININGS ($99/mo value)
EVERY MONTH as part of your Carrot membership ...
HAVE US DO YOUR SEO FOR YOU.
-100% HANDS OFF FOR YOU We’re rolling out our long awaited SEO service this month. We take on...
SEO for Real Estate Investors and Agents - Beginner to Advanced SEO To Help You Rank Higher
SEO for Real Estate Investors and Agents - Beginner to Advanced SEO To Help You Rank Higher
SEO for Real Estate Investors and Agents - Beginner to Advanced SEO To Help You Rank Higher
Upcoming SlideShare
Loading in …5
×

SEO for Real Estate Investors and Agents - Beginner to Advanced SEO To Help You Rank Higher

919 views
724 views

Published on

http://oncarrot.com - If you're a real estate investor or agent, this presentation will help you understand SEO for real estate better, give you action items to get your own sites ranked higher, and more!

Published in: Marketing, Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
919
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

SEO for Real Estate Investors and Agents - Beginner to Advanced SEO To Help You Rank Higher

  1. 1. SEO Shortcuts To Higher Rankings and MORE Leads
  2. 2. As Soon As You Have Questions Write Them Down...
  3. 3. In This Training... • We’re going to run for about an hour and a half (90 mins) • Type in your questions as you think of them • Get out your notepad and start writing things down as you think of them -- action items
  4. 4. In This Training... 1. SEO Basics (and how they’re baked into Carrot) 2. Critical SEO Mistakes many members make 3. Simplest steps to increasing your rankings 4. What can you do ongoing to climb higher in rankings 5. Q&A and SEO Hotseats
  5. 5. About Me Trevor Mauch Founder of InvestorCarrot Investor and Entrepreneur www.linkedin.com/in/trevormauch Fancy Stats: Generated over 70,000 real estate leads online Passive real estate investor since 2004. Passionate about entrepreneurs & created an 8,000sq ft “entrepreneur co workspace” in Roseburg Love traveling, mountain biking, and hanging out with my beautiful wife and kids
  6. 6. SEO Basics (search engine optimization)
  7. 7. “It took me a bit over a month to get any rankings popping up on the first few pages in Google. But then I started applying the training and I started getting a couple leads a week. Then within about 5 or 6 months I was ranked on page 1 for several terms in Baltimore. Now I’m ranked #1 or #2 in all of my main keywords for the Baltimore area and get on average 25-30 seller leads a month... I’ve closed 3 deals in the past 90 days and 2 set to close this month. 100% from leads from my Carrot site”. - Brittany Bolling - Baltimore, Md (Carrot member Since 6/13)
  8. 8. So, Can SEO Work To Get Leads?
  9. 9. Like This Investor Saw...
  10. 10. What Is SEO? Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. (source: Wikipedia)
  11. 11. Break It Down In Simple Terms... By giving Google (and other search engines) what they want, Google will reward you with higher rankings. And Google gives you the tools to find out exactly what you need to do to get the traffic that’ll turn into customers for you. It ain’t rocket science here folks :-)
  12. 12. Understanding Search.
  13. 13. I Get This Email A Few Times A Week... “I’ve had my site up for a few months and I’m not getting many leads and not ranking on page one in Google. How can I get there? “
  14. 14. Then I say... “First off, don’t rely on SEO only during the ‘build up phase’... the first few months. Post ads, videos on youtube, etc. But then, to rank in a more competitive market (all major cities are competitive markets, small towns are easy) you’ll likely need to do a few extra things to rank high”
  15. 15. Stanford Marshmallow Experiment Findings: Those who delay gratification were more successful later in life.
  16. 16. ... so, the moral is. If you don’t get results immediately, persistence pays off big time.
  17. 17. You’re Not It... You’ve got competition. Sometimes it takes a bit of extra work to come out on top. But the ROI when you’re on top can be huge.
  18. 18. So, I’ll Show You How To Rank High In Any Market
  19. 19. Just remember, the more competition... ... the more that’ll need to be done to rank high.
  20. 20. But, If Brittany, a self-confessed “non techie” who had a full-time job, had never done a deal, (and now is 6 months pregnant) can do it in Baltimore, you CAN do it too.
  21. 21. Lets Dive In. Core Ranking Factors...
  22. 22. We’ll go over these today...
  23. 23. SEO Friendly URLs Your URLs should be simple, easy to read, and ideally have your keywords in them when possible
  24. 24. Site Structure Should be easy for Google to spider, have the correct code structure, load fast, be easy to navigate, and the proper elements coded right in.
  25. 25. Domain Elements Domain age and the words in your domain can matter (but aren’t always huge factors)
  26. 26. Content Relevance How well does the content on your site relate to a specific search phrase? And is it high quality content?
  27. 27. Meta Information HUGE FACTOR: Is your page title tag and description relevant to the search phrase?
  28. 28. Keywords Used Right? Your pages should have a good mix of your keyword phrases, pictures, and structure so Google has the info they need to know your site is very relevant.
  29. 29. “Google and Bing agree that the ideal configuration is for websites to have a single set of URLs for all devices and to use responsive Web design to present them accordingly”
  30. 30. We Make It Easier... Site Structure SEO Friendly URLs Meta Information Content Relevance Keywords Used Right? Mobile Elements Domain Elements
  31. 31. Then, to boost your SEO in a hard market...
  32. 32. Off-Page Factors - PD Inbound ay 3L d r To u Links e m In O Social i T h ing g n Reach u o rai m n T E ra ot tep rog N S P Domain p By te Age S
  33. 33. Log Into Your Account To Learn More About The 3LPD
  34. 34. Ready to dive in?
  35. 35. The Biggest Mistake
  36. 36. Choosing the right keywords can make or break your SEO rankings and leads
  37. 37. How People Mess Up... - Change their title tag to something like this: “ ABC Properties “ - Make it too broad: “ Discount Homes - ABC Properties “ - Don’t target on “action” phrases: “ sell my house “ (rather than “sell my house fast in Baltimore” )
  38. 38. I like to keep things simple.
  39. 39. 1. The Right Keywords
  40. 40. So, lets look at those keywords and see why some get leads and some don’t.
  41. 41. Cash Buyer TIP: Look at the “Local Monthly Searches column. That’s where the gold is. Add your city name before or after the keyword to increase quality of your traffic and chances of ranking well
  42. 42. Motivated Seller TIP: This reveals how people are searching online. Are you optimizing for keywords that will produce any real quality traffic? Most investors aren’t.
  43. 43. Private Lenders TIP: Using your website to recruit private money can be touchy with the SEC. So, use your blog and write a post on each of these keywords.
  44. 44. Download These And MORE Keywords at: www.onCarrot.com/seo-report
  45. 45. Free Tools For Keyword Research... - Google Keyword Planner - UberSuggest.org - SEM Rush - SEO Moz Toolbar
  46. 46. Check Out The 3 Lead Per Day Training... only $99
  47. 47. OR, HAVE US DO YOUR SEO FOR YOU. - 100% HANDS OFF FOR YOU We’re rolling out our long awaited SEO service this month. We take on only 10 new SEO clients a month so we can service everyone with the best possible personal attention. Includes... - optimizing for 3 keywords - in-depth local keyword research - content creation when needed - link building - monthly ranking “movement” reports - full on-page optimization For More Info and Pricing: EMAIL: trevor@oncarrot.com
  48. 48. Now, lets go online and do some research, then put those keywords into the Carrot SEO tools.
  49. 49. 1) Picking good keywords 2) What do to with those keywords on your InvestorCarrot websites 3) How to ramp up the results beyond just optimizing the content on your pages 4) How to outsource it if you don’t have time
  50. 50. 1) Picking good keywords 2) What do to with those keywords on your InvestorCarrot websites 3) How to ramp up the results beyond just optimizing the content on your pages 4) How to outsource it if you don’t have time
  51. 51. CARROT UNIVERSITY: CHECK OUT OUR OTHER MEMBER ONLY TRAININGS ($99/mo value) EVERY MONTH as part of your Carrot membership we do free live trainings for you to help you grow your traffic and leads, live a better lifestyle, be more productive, and more! Check out help.oncarrot.com for our other Carrot University trainings just for our InvestorCarrot members.
  52. 52. HAVE US DO YOUR SEO FOR YOU. -100% HANDS OFF FOR YOU We’re rolling out our long awaited SEO service this month. We take on only 10 new SEO clients a month so we can service everyone with the best possible personal attention. Includes... - optimizing for 3 keywords - in-depth local keyword research - content creation when needed - link building - monthly ranking “movement” reports - full on-page optimization For More Info and Pricing: EMAIL: trevor@oncarrot.com

×