Intro to carrollco 2013


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Intro to carrollco 2013

  1. 1. An Introduction
  2. 2. Overview  Carrollco Background  Clients  Testimonials  Our Approach  Example  Next Steps
  3. 3. We Build Brands & Revenue  20 Years in Business – 200+ Customers  Growth by Referral (such as this!)  Strong Senior Exec Network across Sector  Logistics, Supply Chain Management, Retail, Telco, High Tech, Electronics, Financial Services, Software  Awards, Recognition for Marketing Results  ‘Best in the West’ Advertising (Transportation; EWW)  ‘Reggie Award’ for Sales Impact (Logistics; $31Mil on $100K exp)  Brand-Building and Integrated PR Campaigns: • Barrett Distribution on Inc. 500 List 4th Time • Allied Distribution in WSJ Marketwatch (relaunch) • Setlog, Allied, Reclipse, CSCMP features in SC Brain • Shippers Warehouse/ Inbound Logistics, Prism/DC Velocity  Angel through Series A funding ($15Mil to acquisition)  $24Mil deal for software (Mobility/Telco) startup
  4. 4. Unparalleled Professional Network  C-Level to Line Managers  Across Sectors:  Logistics / SCM / Transportation  High Tech  Financial Services  Telecom / Mobility  Retail / Consumer Goods  Cleantech / Energy  Gaming / Digital Media  Manufacturers, Services  Ability to Gain Access
  5. 5. Software, Services & High Tech clientele…
  6. 6. Logistics & SCM Specialty (sampling of clients)…
  7. 7. Results = Client Satisfaction “We wanted to expand from Europe into the lucrative US wireless operator market, and we decided to engage Michele Carroll to open up doors in the US. She set up a lot of meetings with the right people, and we got our first large software deal in North America out of Michele's introductions. I would recommend her highly.” Oliver Cavanaugh, Changing Worlds "Michele provided a remarkable service that was over and above what I expected. Her results orientated nature and personable approach made her a joy to work with. When you add in Michele's energy, enthusiasm and "can do" attitude, together with her endless contacts, then she really does become a necessary asset for any company looking to break new ground in the US." Aaron Taylor, CEO IM Creative “New media and cross platform funding for productions to be distributed via TV/Web/Mobile is an extremely difficult area to break in to as a new company. Michele worked tirelessly to bridge the gap between Ireland and the US to make these introductions and has generated good leads, some of which, contact will be continued to establish possible co-production opportunities.” Chris Martin, ULBFF Executive Producer, Filmtrip “I don't make a habit of recommending people but in Michele's case I was happy to break with tradition. It was a 'last minute' request and Michele was recommended to me as we had been let down by our usual partner. Michele did a superb job in developing our itinerary, in a very short period (1 week), arranging meetings with the key decision makers and kept us informed on progress on a daily basis.” Gary Hamilton, CEO Omiino Ltd “Refreshing to work with someone who gets a hold of the brief, lays out ambitious timelines and then delivers. Michele and her team are effective, professional and a pleasure to work with. I will be engaging Carrollco's services again.” Brian O’Neill, CEO Documatics
  8. 8. A Few Logistics Testimonials Michele was instrumental in our website design ,,,web marketing and PR. In addition, she publishes a monthly newsletter on behalf of an advertising cooperative that our business participates in that is top notch. I'd highly recommend Michele and Carrollco to any business that needs these types of services at a reasonable cost. Ken Johnson, President/CEO Shippers Warehouse Co. “In all my years in this industry, I’ve never seen as successful a re- launch as Michele managed for Allied Distribution last fall. We were in the Wall Street Journal and on display at the annual CSCMP within weeks; I’m still locking down deals from the initial attention and can’t say enough about her work!” Rob Nemeth, President Allied Distribution LLC Michele has true "passion" for helping build brands for both companies and individuals. She has become one of the best and most evangelistic and successful marketeers. Michele has a profound plus creative understanding of the logistics and supply chain arenas across a breadth of Industries. She is able to embrace the "Vision to Successful Action" need and help businesses generate demand for their products and services. A winner who "gets it”! Nigel Johnson, Founder & CEO, Reclipse Group
  9. 9. Our Approach … Build Foundation for Strategic Marketing Success! THINK, RESEARCH & PLAN STRATEGY: Review ‘what is.’ ; Define targets, message, objectives; Research similar organizations’ messaging, strategies that work, shifts among vehicles; Define strategy by element of marketing mix. DESIGN, DEVELOP, TEST & POLISH messaging materials – within integrated overall campaign: PR, Marcomm, (PDF and Print, Advertising, Case Studies, White Papers, Blogs, Articles), Website, SEO, Social Media, Industry events and speaking engagements, client hosted events, etc., EXECUTE! : Sow the seeds, develop editor, reporter, event manager relationships, manage campaigns, events, mailings, follow up; keep website(s) content fresh; Fill and manage business accelerator, Marcomm and PR ‘funnels.’ MEASURE, TUNE, REPEAT! Adjust message, vehicles, mix as needed to achieve objectives by campaign and overall for branding.
  10. 10. What do people say about Michele Carroll?
  11. 11. Funnel Management Approach Step-by-Step to Build REVENUE: 1. Identify Prospect Customers 1. Research Decision-makers 2. Identify Needs 2. Craft Responsive Value Proposition 3. Develop Business Lead, Outreach 4. Draft Proposal 5. Negotiate, Refine, Finalize 6. Secure Deal 7. Announce Success – Press Release 8. Execute – Create Success Story 9. White Paper, Presentation, Speaking Engagements Sales Revenue Funnel Proposal Suspect Prospects Contract
  12. 12. Funnel Management Approach Step-by-Step to PR Success: 1. Define Winning Themes 1. New Contracts, Growth, Innovation 2. Acquisitions, Investments 3. Active in Hot Market Spaces 4. Investee Gratitude 5. Validating Metrics, Opinions 2. Brainstorm Story Ideas (by theme) 3. Pitch to Target, Priority Media 4. Draft Releases, Blogs, Articles 5. Secure Approvals, Refine, Edit, Polish 6. Release, Publish, Blog 7. Follow up, Secure Mentions, Feature Stories, Citations in Targeted Media PR Funnel Article Pitch Story Idea
  13. 13. Project Teams Tailored to Client Need: Interim, Spot or Ongoing  Michele Carroll, Founder & President, Integrated Campaign Management  Ian Gentis, Strategist, Logistics / SCM Domain Expertise  Shyama Sachi – Creative Design, Social Media, Events   Bruce Koren, Creative Design, Copy writing, Collateral, Video  Sarah McCready – Lead Generation, Research  Taylor Reaume – SEO, Web  Michael Kramer, Ameravant CEO – Website Design, SEO
  14. 14. Questions? 
  15. 15. WORK SAMPLES Additional Info Slides
  16. 16. White Papers, Case Studies
  17. 17. Website Design, Content Management, SEO        Michele was instrumental in our website design ,,,web marketing and PR. In addition, she publishes a monthly newsletter on behalf of an advertising cooperative that our business participates in that is top notch. I'd highly recommend Michele and Carrollco to any business that needs these types of services at a reasonable cost. Ken Johnson, President/CEO Shippers Warehouse Co.
  18. 18. Website – Shippers Warehouse   Before …  Texas  Trucks  Warehouses  Now …  Still there  In ‘About Us’
  19. 19.  Re-branded to market, customer focused logistics partner Website – Shippers Warehouse 