Social Media Seminar 3: Google, beyond the rainbow

Google: Beyond the rainbow
Carrie Saarinen, Medicine
Len Levin, Lamar Soutter Library

Your Google Tour Guides
Carrie Saarinen, MedicineInstructional Technologist
Len Levin, Lamar Soutter LibraryEducation and Clinical Services
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On Twitter:
@SocialMediaUMMS

Objectives
Learning goals
Understand that Google is a company with a catalog of services beyond Search, many of which support collaboration and communication
Know where to go to find available Google tools and services
Be able to manage a Google Account; know how to add, access and manage Google Tools
Objectives At the conclusion of this seminar, attendees will be able to:
Identify, describe and access a variety of Google tools
Demonstrate knowledge of which of these tools can be used for collaborative purposes
Use tools to enhance Google searching abilities

Google 101
Google’s mission, philosophy:
focus on the user
be fast
be everywhere
be democratic
do good
keep it simple
keep it real
share
play nice
Milestones:
1995 Founders Page and Brin meet @Stanford.
1996 Create search engine called Backrub.
1997 Renamed Google
1998 Secured funding from Sun
1999 More funding, more press, new place, more employees.
2000 Adds search in 10 different languages; wins Webby.
2003 'Google' Word of the Year.
2004 Google goes public at $85/share and GMail is introduced.
read more...google.com/corporate/history

Google products we ♥
Google Search (1999)
Google Toolbar (2000)
Google Groups (2001)
Google Image Search (2001)
Google News (2002)
Google Scholar (2004)
GMail (2004)
Google Maps (2005)
iGoogle (2005)
Google Reader (2005)
Calendar (2006)

Acquisitions
Froogle (2002) = Product Search
Pyra Labs (2003) = Blogger
Keyhole (2004) = Google Earth
Urchin (2005) = Google Analytics
Writely (2006) = Google Docs
YouTube (2006) = YouTube
JotSpot (2006) = Google Sites

Revisit the rainbow: Google Search
Re-visit Google search
Image Search and Color Palette
Wonder Wheel
Timeline
Enter a search term on Google.
Go to ImageSearch. Alter results with the Color Palette.
Go to Wonder Wheel and explore paths beyond your initial search.
Go to Timeline to learn the history of your search term or topic.

Image Search
Easy way to find images
Customize image results by size, type, date published, color palette.
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http://images.google.com

Wonder Wheel
Get a visual of possible keyword additions to your search term.
Navigate through subcategories until you find exactly what you want.
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http://www.googlewonderwheel.com/three-good-reasons-to-use-the-google-wonder-wheel

Timeline
What a fun way to explore content on the web!
Visually interesting, easy to navigate and automatically generated with almost any search!
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Read article:
http://techcrunch.com/2009/04/20/google-news-timeline-offers-a-new-way-to-search-the-past/

Google Accounts
Review the basics of Google Accounts
We'll look at:
Privacy & Security
Profile
Dashboard

Privacy Policy
Before registering with any website or web service, review their privacy policy and learn about security of your personal information.
Most of Google’s products have unique features and a broad variety of uses. Read individual privacy policies, too.
Because many of Google’s products work together or can be ‘mashed up’, your security settings may affect how you use these tools.
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http://www.google.com/intl/en/privacy.html

Profile settings
A Google Profile can be customized to suit your tastes. Add only the information you feel comfortable sharing and select options to limit public access to your profile and information.
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These settings can be modified any time!
http://www.google.com/profiles

Dashboard
The dashboard is a place you can control some of the information about you affiliate with Google products you use.
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In 2010, Google released Buzz as an opt-out instead of an opt-in tool. Why do think this may have been a problem?
https://www.google.com/dashboard/

Beyond the rainbow (beyond search)
Accounts -user profile +user history, data, privacy, linked Google tools
iGoogle - a home page with modules such as horoscope, weather, Gmail, Calendar...
Groups - mini-wiki and email distribution
Sites - wiki; works well with Google Groups
Reader - RSS reader

Dashboard
Managing your data:
What tool or product you use
Summary of the information Google has stored about you associated with that tool or product
Help topics on each tool include ‘about’ pages and links to privacy settings and/or manage tool settings.
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iGoogle
Your Google homepage is a great way to manage and access all your Google tools.
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Groups
Great tool for connecting diverse group of people.
Can be used as a ‘list server’ or email list manager.
Archive group emails – perfect for working groups or team collaboration.
Can serve as a landing page for group or organization.
Can be used with Google Sites to manage wiki editors and contributors.
Not as robust as a wiki; sort of a mini-wiki.
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http://www.google.com/intl/en/googlegroups/overview.html

Sites
Google Sites can be used for personal interests, education, community organizations, projects, research, classrooms, student groups, teams, work groups or almost any group that needs a website.
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http://www.google.com/sites/help/intl/en/overview.html
http://sites.google.com/site/socialmediaumms

Reader
Add RSS links to your favorite websites
Organize subscriptions
Tag, share and save articles and updates
Access your reading collection anywhere, anytime – via web or mobile
Connect with other Reader users to share your favorites and discover new resources
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Beyond the rainbow (beyond search)
Alerts - create a Search for which results are sent to you
Blogger/Blogspot - Google users benefit by using Blogger because...
Maps - grabbing and embedding code for your website
Local Business Center - your lab, clinic, or community group on Google Search and Maps
Books - What is available; how, why, for who
Translate – Documents, web pages, or text!

Alerts
Get emails sent to you which include latest web updates on your selected search terms.
For example, set up an alert for news about your department; information on the subject of a study you are conducting; or an event you plan to attend.
To stop receiving updates, simply end or delete the Alert.
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http://www.google.com/alerts

Blogger
Mange your Blogger blogs with your Google Accounts.
Tie in your Google Profile with your Blogger blog.
Tie in your Google Reader with your Google Account.
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http://familymedlibrarycorner.blogspot.com/

Maps
Search for any address.
Get directions to from a destination and plan a trip with stops along the way.
Share link, or embed map on a website or blog.
Add your business to Google Maps.
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http://maps.google.com/

Local Business Center
Who creates content about your business on Google Maps? YOU DO!
Your lab
Your clinic
Your community org
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www.google.com/local/add

Local Business Center
Add hours, photos and other details

Google Books
http://books.google.com/

Translate
Copy & paste text to be translated
Enter URL to translate a web page
Upload a document to be translated
You can even run a search – enter the English term, choose the language you want to search in!
Chat with other translators.
http://translate.google.com

Google at UMassMed
Google Mini-search: the search featured on our web pages
Google Index: how our campus web pages are indexed by Google
Try this!
Search a faculty name in the Search bar on the UMassMed homepage.
Then search the same faculty name on Google.com.
How are the results different? Why?
http://www.google.com/enterprise/search/mini.html

Google at UMassMed
Google Scholar: The Lamar Soutter Library has teamed up with Google so that items belonging to the LSL are tagged in your search results, making it easy to find out what’s available via campus resources.
http://scholar.google.com/

Visit Google’s testing labs to see what is in development.
Try new tools before anyone else!
Rate the tools you try and provide feedback for Google engineers.
Google Labs
http://www.googlelabs.com/faq

Pop quiz!
1. New search technique:
Search "baby carrots“ (or other term)
Go to Wonder Wheel
Any unexpected items on the Wonder Wheel?
2. Google Products:
Go to 'Even More'
Review the list of Google Products.
Find the product that has letters and numbers in its name.
What does this product do? how does it work? how much does it cost?
3. Find the next big thing:
Go to Google Labs
Sort the 'All' listing by popularity
What product do you think looks like a winner and why?

Resources
History: http://www.google.com/corporate/
Milestones: http://www.google.com/corporate/history.html
Philosophy: http://www.google.com/corporate/tenthings.html
Culture: http://www.google.com/corporate/culture.html
Tour of Google HQ: http://www.youtube.com/watch?v=eFeLKXbnxxg
Profile: http://www.google.com/profiles
Dashboard: http://www.google.com/support/accounts/bin/answer.py?answer=162744&hl=en
Carrie’s Google Profile: http://www.google.com/profiles/carri.saari
Twitter: http://twitter.com/SocialMediaUMMS

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Social Media Seminar 3: Google, beyond the rainbow

by Carrie Saarinen on Apr 15, 2010

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Social Media Seminar 3: Google, beyond the rainbow — Presentation Transcript