The document discusses several potential media institutions that could distribute a media product and their characteristics: - 20th Century Fox and Universal primarily distribute family films and comedies but have also distributed horror films; Paramount has distributed popular films like Titanic, Mission Impossible, and horrors. - A big company like one of these would be ideal for distributing a film but a small production company may not have the budget. - YouTube allows paying to upload films and split profits 50/50, which could gain recognition if a smaller budget is needed. - Film4 is a British company that targets that audience and has co-distributed famous and low-budget films that also air on TV.