Rajar 2009 Q4

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  • 30% of Absolute Radio’s listening is via a digital platform, primarily DAB, 50.5% outside of London
  • 30% of Absolute Radio’s listening is via a digital platform, primarily DAB, 50.5% outside of London
  • 30% of Absolute Radio’s listening is via a digital platform, primarily DAB, 50.5% outside of London
  • Another record month for podcasting with 778,000 downloaded. December growth was driven by Video content
  • Rajar 2009 Q4

    1. 1. Absolute Radio<br />Rajar Q4, 2009<br />
    2. 2. All Radio’s Reach is up 0.5% this quarter and is only 0.8% off Q2, 2009’s record of 46.3m<br />
    3. 3. Absolute Network Hours up 1.7% overall and up 5.5% in London<br />
    4. 4. Absolute Network Reach down 7.3% this quarter, Absolute Radio down 5.9%<br />
    5. 5. This quarter’s average hours are Absolute Radio’s highest ever<br />
    6. 6. Total radio listening dropped 2.1% this quarter with only TIML and UTV increasing<br />
    7. 7. Absolute Radio’s hours growth was due to increased listening from men and 35-54s<br />
    8. 8. Capital’s Hours down 17.7%, Magic up 2.9% to #1 and Smooth down 30% (LBC up 51.8% on last year)<br />
    9. 9. Magic’s Reach down 9.4%, Capital up 0.5%, Heart down 0.6% but back to #1 commercial<br />
    10. 10. Classic FM’s Hours down 5.6%, Talk Sport up 4.4%<br />
    11. 11. Classic FM’s Reach down 5.9%, Talk Sport up 0.9%<br />
    12. 12. Christian up 4.7%, Classic up 7.9%, TalkSport up 10.4% and Capital up 19.2%<br />London<br />National<br />
    13. 13. Absolute Radio’s 25-54 listening up 7.3%, Classic down 17.5%, TalkSport up 13.5%, Capital down 22.8%, Heart up 4.4%<br />London<br />National<br />
    14. 14. 32% of Absolute Radio’s listening is via a digital platform, primarily DAB, 54% outside of London<br />
    15. 15. Source: Internal server logs<br />
    16. 16. 26.3% more of our listeners said they listen to the radio via their mobile this quarter while the market shrank 3.3% overall<br />London<br />National<br />
    17. 17. Record 778,000 podcasts downloaded in December, 6.4 million since launch<br />

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