Radio at the Edge



Chris Lawson
Brand Director
More of our community is engaging with us
   and LISTENING where they want to.
                         •53 methods to lis...
The Absolute.iAmp
Over 100,000 installs so far and now averaging 24,000
launches per week
Absolute Radio Network’s streaming was bigger
than BBC Radio 2 in May
                               Streamed Hours
      ...
What we learnt

• Launch fast
• Allow the recommended time for the approval process
• Stability and robustness is essentia...
3700 comments
The Absolute.iAmp soon on Android
The Absolute Radio LiveAmp for the iPhone
Since launch…..
Thank you


Chris.lawson@absoluteradio.co.uk
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Radio Festival Master [Read Only] [Compatibility Mode]

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Radio Festival Master [Read Only] [Compatibility Mode]

  1. 1. Radio at the Edge Chris Lawson Brand Director
  2. 2. More of our community is engaging with us and LISTENING where they want to. •53 methods to listen to Absolute Radio. •49% of our national listening is via a digital platform. •We are pushing this aggressively •“Go where the audience are”.
  3. 3. The Absolute.iAmp
  4. 4. Over 100,000 installs so far and now averaging 24,000 launches per week
  5. 5. Absolute Radio Network’s streaming was bigger than BBC Radio 2 in May Streamed Hours May-09 5,000,000 4,665,970 4,455,034 4,000,000 3,833,154 3,000,000 2,000,000 1,000,000 0 AR Network BBC Radio 1 BBC Radio 2
  6. 6. What we learnt • Launch fast • Allow the recommended time for the approval process • Stability and robustness is essential • You attract an ABC1 audience • Put ALL your efforts behind it • Don’t get depressed at all the one star ratings!
  7. 7. 3700 comments
  8. 8. The Absolute.iAmp soon on Android
  9. 9. The Absolute Radio LiveAmp for the iPhone
  10. 10. Since launch…..
  11. 11. Thank you Chris.lawson@absoluteradio.co.uk

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