Radio Festival Master [Read Only] [Compatibility Mode]

Radio at the Edge Chris Lawson Brand Director

More of our community is engaging with us and LISTENING where they want to. •53 methods to listen to Absolute Radio. •49% of our national listening is via a digital platform. •We are pushing this aggressively •“Go where the audience are”.

The Absolute.iAmp

Over 100,000 installs so far and now averaging 24,000 launches per week

Absolute Radio Network’s streaming was bigger than BBC Radio 2 in May Streamed Hours May-09 5,000,000 4,665,970 4,455,034 4,000,000 3,833,154 3,000,000 2,000,000 1,000,000 0 AR Network BBC Radio 1 BBC Radio 2

What we learnt • Launch fast • Allow the recommended time for the approval process • Stability and robustness is essential • You attract an ABC1 audience • Put ALL your efforts behind it • Don’t get depressed at all the one star ratings!

3700 comments

The Absolute.iAmp soon on Android

The Absolute Radio LiveAmp for the iPhone

Since launch…..

Thank you Chris.lawson@absoluteradio.co.uk

http://onegoldensquare.com	73
http://apps.timlradio.local	17

Radio Festival Master [Read Only] [Compatibility Mode]

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Radio Festival Master [Read Only] [Compatibility Mode] — Presentation Transcript