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Radio Festival Master [Read Only] [Compatibility Mode]
Radio Festival Master [Read Only] [Compatibility Mode]
Radio Festival Master [Read Only] [Compatibility Mode]
Radio Festival Master [Read Only] [Compatibility Mode]
Radio Festival Master [Read Only] [Compatibility Mode]
Radio Festival Master [Read Only] [Compatibility Mode]
Radio Festival Master [Read Only] [Compatibility Mode]
Radio Festival Master [Read Only] [Compatibility Mode]
Radio Festival Master [Read Only] [Compatibility Mode]
Radio Festival Master [Read Only] [Compatibility Mode]
Radio Festival Master [Read Only] [Compatibility Mode]
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Radio Festival Master [Read Only] [Compatibility Mode]

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Transcript

  • 1. Radio at the Edge Chris Lawson Brand Director
  • 2. More of our community is engaging with us and LISTENING where they want to. •53 methods to listen to Absolute Radio. •49% of our national listening is via a digital platform. •We are pushing this aggressively •“Go where the audience are”.
  • 3. The Absolute.iAmp
  • 4. Over 100,000 installs so far and now averaging 24,000 launches per week
  • 5. Absolute Radio Network’s streaming was bigger than BBC Radio 2 in May Streamed Hours May-09 5,000,000 4,665,970 4,455,034 4,000,000 3,833,154 3,000,000 2,000,000 1,000,000 0 AR Network BBC Radio 1 BBC Radio 2
  • 6. What we learnt • Launch fast • Allow the recommended time for the approval process • Stability and robustness is essential • You attract an ABC1 audience • Put ALL your efforts behind it • Don’t get depressed at all the one star ratings!
  • 7. 3700 comments
  • 8. The Absolute.iAmp soon on Android
  • 9. The Absolute Radio LiveAmp for the iPhone
  • 10. Since launch…..
  • 11. Thank you Chris.lawson@absoluteradio.co.uk

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