More of our community is engaging with us
and LISTENING where they want to.
•53 methods to listen to Absolute
•49% of our national listening is via
a digital platform.
•We are pushing this aggressively
•“Go where the audience are”.
The Absolut e . iAmp
8 days of brand promot ion
Ove r 100, 000 inst alls so f ar and now ave raging
24, 000 launche s pe r we e k
Absolut e Radio Ne t work’s st re aming was bigge r
t han BBC Radio 2 in May
AR Network BBC Radio 1 BBC Radio 2
What we le arnt
• Launch f ast
• Allowthe recom ended tim f or the approval pro
m e cess
• Stability and robustness is essential
• You attract an AB 1 audience
• P ALL your ef f orts behind it
• Don’t get depressed at all the one star ratings!