Social Media and the National Multiple Sclerosis Society: Friendraising and Fundraising Using Social Networks Carrie Kerpen Queen Bee @theKbuzz

First, A Question: Social Media Quiz

Social Media Fun Facts: 1 out of 8 couples married in the U.S. last year met via social media . 78% of new media users interact with brands via social media . Facebook has more than 300 million active users . If Facebook were a country, it would be the fourth most populated in the world . Years to Reach 50 million Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)… Facebook added 100 million users in less than 9 months .

1 out of 8 couples married in the U.S. last year met via social media .

78% of new media users interact with brands via social media .

Facebook has more than 300 million active users .

If Facebook were a country, it would be the fourth most populated in the world .

Years to Reach 50 million Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)… Facebook added 100 million users in less than 9 months .

Who Am I More Likely To Give To? Random Stranger? Trusted Friend?

71% of respondents list "word-of-mouth" atop the influences that sway decisions (The New York Times) Consumers trust friends above experts when it comes to product recommendations (Yankelovich) 90% of people believe that personal recommendations are a trustworthy source of information Friends Take Advice From Friends…

71% of respondents list "word-of-mouth" atop the influences that sway decisions (The New York Times)

Consumers trust friends above experts when it comes to product recommendations (Yankelovich)

90% of people believe that personal recommendations are a trustworthy source of information

Friends Take Advice From Friends…

But with Social Media, The Face of Friends is Changing…

The Big Secret: It’s not about the technology. It’s about human interaction, and about conversations and connections.

Social Media Inspires Action: Even for “Armchair Activists”!

Joining the conversation using…

There are over 300 million users of Facebook, many of whom spend time over 2 hours per day on the site. It’s not just for kids anymore! The most rapidly growing demos on the most rapidly growing social network are women 35+ Targeting opportunities are unparalleled! You can target by: age, zip code, marital status, children, interests, and pets, And thousands of other keyword categories. Facebook‘s natural virality allows users to endorse your center with the click of a button to hundreds of their friends. Wild Waters All Natural Kids Drink

Why Facebook?

Why Facebook?

The stream is at the heart of your Facebook page! This is where your updates will be seen by fans!

Why A “Fan Page” or “Public Profile” Allows your initiative beyond your own initial network. Allows you to build a rich-content page featuring your story, and a “click to donate”.

Facebook Tips For You! Create a Fan Page that features: Easy way to donate Easy way to volunteer Real testimonials Regular updates on progress Multimedia content about your journey

Create a Fan Page that features:

Easy way to donate

Easy way to volunteer

Real testimonials

Regular updates on progress

Multimedia content about your journey

Joining the conversation using…

In April, it was reported over 17 million people in the US have joined this microblogging site– which features 140-character answers to the question: “What are you doing now? Twitter is growing at an astronomical rate of more than 2,500% this year! The searchability of Twitter allows companies to search and monitor conversations about their brand and topics of interest from a savvy, successful, early adopter audience.

In April, it was reported over 17 million people in the US have joined this microblogging site– which features 140-character answers to the question: “What are you doing now?

Twitter is growing at an astronomical rate of more than 2,500% this year!

The searchability of Twitter allows companies to search and monitor conversations about their brand and topics of interest from a savvy, successful, early adopter audience.

The First Question… Limited to 140 Characters, Twitter is based on the simple premise of reporting “What are you doing” right now

The Second Question… To the new businessperson entering the Twitter space…this is often the IMMEDIATE reaction.

The Evolution of Twitter… Less about what you are doing, and more about what you are teaching and what you are learning…A fast way to: Network Learn Share Think of it as a giant cocktail party where it’s perfectly acceptable to join a conversation. (Only no drinks!)

Less about what you are doing, and more about what you are teaching and what you are learning…A fast way to:

Network

Learn

Share

Why Twitter… Where Facebook allows you to tap into your personal network, Twitter allows you to connect with others outside of your own network with common interests and objectives.

Why Twitter…

T rust building: Build Relationships W isdom: Learn from Industry Leaders and Your Community E ars Open: LISTEN! Monitor Conversation E stablish your Brand: Create a strong presence T each the world about what you do Tweet: v. To post an update on Twitter n. A twitter update Ex: “I must be following too many people. I’m getting like a thousand tweets per hour.” Tips for Tweeting

Joining the conversation using…

YouTube is the largest video-sharing site with 20 million users and 100 million videos posted a day. A user can customize their channel of videos and build a network of users to gain exposure. It’s very simple to use, just sign up for an account and then start uploading your videos. YouTube shows how many times your video has been viewed in a geographic region and how popular they are in a market over a given time, which provides user feedback.

YouTube is the largest video-sharing site with 20 million users and 100 million videos posted a day.

A user can customize their channel of videos and build a network of users to gain exposure. It’s very simple to use, just sign up for an account and then start uploading your videos.

YouTube shows how many times your video has been viewed in a geographic region and how popular they are in a market over a given time, which provides user feedback.

Your Best Investment Videos don’t need to be fancy. They need to add value. And, they need to be shareable.

Videos don’t need to be fancy.

They need to add value.

And, they need to be shareable.

YouTube Tips For You! Create a YouTube Channel that: Asks people to subscribe Chronicles the entire journey Allows you to connect with other YouTubers Can be imported into FB and Twitter Has hotlinks to other social sites

Create a YouTube Channel that:

Asks people to subscribe

Chronicles the entire journey

Allows you to connect with other YouTubers

Can be imported into FB and Twitter

Has hotlinks to other social sites

Reminders for Your Social Media Journey: Be a community member, not just a visitor. Recruit Friends Before Funds. Be Shareable.

Happy Friendraising! Questions? @carriekerpen [email_address]