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User focused content strategy that is just right

by Web Director at American Society of Civil Engineers on Oct 24, 2012

  • 1,575 views

Presentation from User Focus 2012 in Chevy Chase, MD. Think your organization or project is too small for content strategy? Don’t know where to start on the massive project you’ve just been ...

Presentation from User Focus 2012 in Chevy Chase, MD. Think your organization or project is too small for content strategy? Don’t know where to start on the massive project you’ve just been handed? Want to incorporate it into you current organization/agency/team’s process? Regardless of the size of your team, organization, or project, you can do content strategy. We’ll break down content strategy into its parts and show how anyone can fit it into what they do, stealthily or blatantly, whichever way works for you. We’ll also show you ways to sell it to your boss and evaluate your strategy’s success.

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User focused content strategy that is just right User focused content strategy that is just right Presentation Transcript