Extending Your Reach Through The Web

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Presentation given to members of Sutton's voluntary sector.

Presentation given to members of Sutton's voluntary sector.

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  • My experience: Worked for Birmingham University Guild of students overseeing voluntary welfare services Worked on a helpline for a national charity supporting single parents Chair of Volunteer Centre Camden Four years in a London borough doing organisational change and development Became a boring management consultant before joining FutureGov
  • There are a few points I will make today Web use is increasing, giving people more power than ever and expectations are rising accordingly As more people use the web the opportunities to find out what they think and work with them are huge There are loads of tools out there online which make it easier to reach people But it’s more than just tools and technology, you have to ‘be’ the web as well by making your behaviour open, honest and fun It’s easy if you start by listening and engage on other people’s terms There are barriers but they can be tackled e.g. The perceived ‘digital divide’ and building capacity in the sector. Questions at the end, but if something’s not clear as I’m talking then please jump in.
  • http://talkaboutlocal.org/welcome-2/ http://www.mediatrust.org/communityvoices http://podnosh.com/blog/2009/05/31/birmingham-social-media-surgeries-taking-stock/ http://www.ukonlinecentres.com/consumer/
  • Online communities built by and for people living in a specific locality http://www.harringayonline.com/ http://eastfinchley.ning.com/ http://opendalston.blogspot.com/ http://net.digitalengagement.org/profiles/blogs/digital-butetown-building-the?xgs=1 http://digbeth.org/ http://www.facebook.com/search/?q=sutton+council+tax&init=quick#/group.php?gid=49362142366&ref=search&sid=884195540.3958314795..1
  • Can help focus resources, target projects and set priorities Can help build a case for funding as well by demonstrating what groups of people need Can be used to sound-out ideas and approaches http://enabledbydesign.com http://patientopinion.org.uk http://mypolice.org http://uservoice.com http://www.slideshare.net/rohan_london/goodgym-si-camp-presentation-presentation
  • http://www.hophive.com/ http://www.myneighbourhoods.co.uk/ http://www.everyblock.com/ http://www.patch.com/ http://neighbo.com/ http://outside.in/ Lots of these aggregate data from a range of sources: Local newspaper sites Social media - Blogs and forums, Flickr, Youtube, Twitter Property sites Business pages (e.g. Yell.com) Demographic data (ONS, Mosaic) Google Maps City data released by the local authority (e.g. Transport info, planning applications)
  • Both for you as organisations, and for the communities you serve Online http://docs.google.com http://Huddle.net http://Twitter.com http://Mindmeister.com http://Del.icio.us Offline http://nfptweetup.pbworks.com/ http://Meetup.com http://upcoming.yahoo.com/ http://sicamp.org
  • The web enables more sustainable funding for voluntary organisations through micropayments, sponsorship and community loans: https://donate.barackobama.com/page/contribute/dnc08main http://justgiving.com http://uk.zopa.com
  • NSPCC has almost 30,000 fans on facebook - http://www.facebook.com/nspcc Bullying UK ran a poster competition and showed the results on Flickr - http://www.flickr.com/photos/bullyinguk/sets/72157616060754506/ Stand Up to Cancer is a US charity that has campaigned online successfully - http://www.standup2cancer.org/ Spontaneous campaigns happen on Twitter e.g. Trafigura incident. – http://www.guardian.co.uk/media/pda/2009/oct/13/twitter-online-outcry-guardian-trafigura
  • Knife crime awareness-raising video by the Met police in which you can choose which way the story proceeds
  • It’s no longer about PR, spin and marketing – people don’t trust that anymore and the truth will always out on the web. Instead it’s about believing in what you’re doing and being open about it on the web.
  • Free tools Getting a picture of what’s going on in your local area, or area of interest, by using free tools that let the information come to you. http://www.google.com/alerts http://www.google.com/reader http://technorati.com/ http://addictomatic.com/ http://del.icio.us http://search.twitter.com/
  • The rest is about accepting what people tell you, responding to that and working together constructively on and offline, continuing to listen all the while. Building a network takes time – the first time you log on to Twitter it makes no sense at all until you start following people Engage on other people’s terms – don’t build a social network and expect people to come to you, go to where people are already talking and join in. You may make mistakes but the key is admitting it, rectifying them and learning for next time.
  • There will be people who are negative, hostile or just out to prove a narrow point Sometimes this behaviour is borne of frustration – no one has ever listened Sometimes it’s counter-acting a tightly controlled message – if you’re honest and open there’s less to fight against and they might climb down. Sometimes it’s down right indefensible – you will have your community on your side and if you run the space you have the right to be clear about the rules.
  • 70% of people over 65 have never used the internet 49% of everybody without internet access are in social grade DE
  • 71% adults use the internet 75% of people have accessed the internet at some point 65% of people have the internet at home 93% of people under 70 who have a degree are online
  • http://www.questionbox.org/ At the heart of the Question Box venture is a solar-powered intercom box that features a large green button. By pressing the button, a user is connected to an operator sitting in front of a computer. The caller asks a question and the operator does a web search to find the answer. Two Question Boxes are currently operational in the Indian state of Maharastra, where the first box was installed by California-based non-profit Open Mind in September 2007. In March 2009, the Applab Question Box service was launched in Uganda—tweaking the model by enabling callers to contact call centre operators from their own mobile phones. Both services log previously answered questions in local databases, speeding up responses to future enquiries and providing information offline in case of lack of connectivity. Queried topics range from crop prices and cricket scores to exam results.
  • Most of the basic tools you need to get going are free, from blogging to Youtube. More advanced tools cost money but by then you may have made savings in other areas and you’ll see it as an essential cost Start small and build slowly Very few additional skills needed – if you can use a computer then you can use many of these tools as they’re very intuitive Find out who in your organisation knows a thing or two, or find someone between you – you may be surprised. If you don’t know anyone try using a volunteer – students may want to help for a school/university project If you need to buy in help swap time or other assets instead of money – e.g. you set us up a blog, we’ll publicise your event to our members Some web development agencies may be interested in pro bono work or employee volunteering Share your knowledge with others in the sector Crucially, can you afford not to do this?
  • Web use is growing and empowering people. Using the web can help you reach out in all sorts of ways But as well as tools you have to embody the honesty and openness of the web There are undoubtedly some problems to overcome. But you can do it by helping each other and learning from the web

Transcript

  • 1. Extending your reach through the web Carrie Bishop 15 October 2009
  • 2. FutureGov: our focus
    • Community engagement
      • Communication
      • Democratic engagement
      • Consultation through conversation
    • Collaboration
      • Enterprise 2.0
      • Joined up working within and across organisations
    • Change management
      • Coproduction of services
      • Encouraging peer to peer relationships
      • Internalising and making use of feedback
  • 3. Quick questions
    • Do you use the web outside of work?
      • Build your own website or application
      • Have your own blog
      • Use social networks e.g. Facebook, Linkedin, Bebo
      • Upload things to the web e.g. Photos, videos or rate and review things on Amazon
      • Get information using Google
    • How many of these things do you do as part of your job?
  • 4. Increasingly empowered people
  • 5. examples of hyper-local activity
  • 6. user contributions via the web
    • Content
      • Blogs
      • Photos
      • Online community contributions
      • Wikis
      • Audio and video
    • Annotations
      • Comments
      • Tags/bookmarking
      • Ratings
  • 7. tools ARE cool…
  • 8. t o inform t o communicate t o sense
  • 9. tools for identifying need
  • 10. hyper-local tools
  • 11. tools for networking and collaborating
  • 12. tools for finance and funding
  • 13. Tools for campaigning
  • 14. Tools for campaigning http://www.youtube.com/watch?v=JFVkzYDNJqo
  • 15.
    • But tools are not enough!
  • 16. you need to ‘be’ the web Relaxed Collaborative Transparent Engaging Authentic Sharing Personalised Fun Honest Open
  • 17. but where to start?
  • 18. first – reach out and listen
  • 19. http://www.flickr.com/photos/plug1/3598973279/ Then engage openly
  • 20. trolls and mischief makers
  • 21. Beware the digital democratic divide! ONS Survey Question 2006 % 2007 % 2008 % Not accessed in last three months 40 33 29 Never accessed 35 27 25 No household internet connection 43 39 35
  • 22. http://www.flickr.com/photos/buhsnarf/2534278930/ Those figures again...
  • 23. Finding solutions
  • 24. Capacity and resources
  • 25. so where next?
  • 26. where to find us http://futuregovconsultancy.com http://futuregovnetwork.com http://twitter.com/futuregov [email_address]