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G4h bigdoor 051611_final
G4h bigdoor 051611_final
G4h bigdoor 051611_final
G4h bigdoor 051611_final
G4h bigdoor 051611_final
G4h bigdoor 051611_final
G4h bigdoor 051611_final
G4h bigdoor 051611_final
G4h bigdoor 051611_final
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G4h bigdoor 051611_final

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  • 1. BigDoor (http://bigdoor.com)<br />Tommy Lee<br />Director of Monetization and Implementation<br />tommy@bigdoor.com<br />@bigdoormedia<br />
  • 2. What Does BigDoor Do?<br />BigDoorpowers social engagement<br />economies through the use of <br />game mechanics<br />
  • 3. BigDoor Approach to Gamification<br />
  • 4. BigDoor and MLB.com<br />
  • 5. BigDoor Case Study: Devhub.com<br />User Rewards<br />Prestige, Recognition, Virtual Currency, Virtual Goods<br />More Traffic<br /><ul><li>Average User Actions:
  • 6. Before BigDoor = 4
  • 7. After BigDoor = 12
  • 8. % of Users to Post Blogs
  • 9. doubled From 7.5% to 15% Overnight</li></ul>More Money<br />Virtual goods sales = 30% of total revenue<br />Average purchases = $10.55<br />
  • 10. Gamification In Action<br />
  • 11. Gamification In Action<br /><ul><li>2 1/2X Increase DAU
  • 12. 25X Increase in Liking & Sharing
  • 13. All in an attempt to buy time with the most available VC on the planet</li></li></ul><li>BigDoor and Fitness/Wellness<br />
  • 14. Thank you!<br />

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