G4h bigdoor 051611_final
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G4h bigdoor 051611_final G4h bigdoor 051611_final Presentation Transcript

  • BigDoor (http://bigdoor.com)
    Tommy Lee
    Director of Monetization and Implementation
    tommy@bigdoor.com
    @bigdoormedia
  • What Does BigDoor Do?
    BigDoorpowers social engagement
    economies through the use of
    game mechanics
  • BigDoor Approach to Gamification
  • BigDoor and MLB.com
  • BigDoor Case Study: Devhub.com
    User Rewards
    Prestige, Recognition, Virtual Currency, Virtual Goods
    More Traffic
    • Average User Actions:
    • Before BigDoor = 4
    • After BigDoor = 12
    • % of Users to Post Blogs
    • doubled From 7.5% to 15% Overnight
    More Money
    Virtual goods sales = 30% of total revenue
    Average purchases = $10.55
  • Gamification In Action
  • Gamification In Action
    • 2 1/2X Increase DAU
    • 25X Increase in Liking & Sharing
    • All in an attempt to buy time with the most available VC on the planet
  • BigDoor and Fitness/Wellness
  • Thank you!