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BigDoor Gamification at Games For Health
BigDoor Gamification at Games For Health
BigDoor Gamification at Games For Health
BigDoor Gamification at Games For Health
BigDoor Gamification at Games For Health
BigDoor Gamification at Games For Health
BigDoor Gamification at Games For Health
BigDoor Gamification at Games For Health
BigDoor Gamification at Games For Health
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BigDoor Gamification at Games For Health

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BigDoor's Tommy Lee talks about gamification during 2011 Games For Health Conference

BigDoor's Tommy Lee talks about gamification during 2011 Games For Health Conference

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Transcript

  • 1. BigDoor (http://bigdoor.com)
    Tommy Lee
    Director of Monetization and Implementation
    tommy@bigdoor.com
    @bigdoormedia
  • 2. What Does BigDoor Do?
    BigDoorpowers social engagement
    economies through the use of
    game mechanics
  • 3. BigDoor Approach to Gamification
  • 4. BigDoor and MLB.com
  • 5. BigDoor Case Study: Devhub.com
    User Rewards
    Prestige, Recognition, Virtual Currency, Virtual Goods
    More Traffic
    • Average User Actions:
    • 6. Before BigDoor = 4
    • 7. After BigDoor = 12
    • 8. % of Users to Post Blogs
    • 9. doubled From 7.5% to 15% Overnight
    More Money
    Virtual goods sales = 30% of total revenue
    Average purchases = $10.55
  • 10. Gamification In Action
  • 11. Gamification In Action
    • 2 1/2X Increase DAU
    • 12. 25X Increase in Liking & Sharing
    • 13. All in an attempt to buy time with the most available VC on the planet
  • BigDoor and Fitness/Wellness
  • 14. Thank you!

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