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BigDoor Gamification at Games For Health
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BigDoor Gamification at Games For Health

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BigDoor's Tommy Lee talks about gamification during 2011 Games For Health Conference

BigDoor's Tommy Lee talks about gamification during 2011 Games For Health Conference

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    BigDoor Gamification at Games For Health BigDoor Gamification at Games For Health Presentation Transcript

    • BigDoor (http://bigdoor.com)
      Tommy Lee
      Director of Monetization and Implementation
      tommy@bigdoor.com
      @bigdoormedia
    • What Does BigDoor Do?
      BigDoorpowers social engagement
      economies through the use of
      game mechanics
    • BigDoor Approach to Gamification
    • BigDoor and MLB.com
    • BigDoor Case Study: Devhub.com
      User Rewards
      Prestige, Recognition, Virtual Currency, Virtual Goods
      More Traffic
      • Average User Actions:
      • Before BigDoor = 4
      • After BigDoor = 12
      • % of Users to Post Blogs
      • doubled From 7.5% to 15% Overnight
      More Money
      Virtual goods sales = 30% of total revenue
      Average purchases = $10.55
    • Gamification In Action
    • Gamification In Action
      • 2 1/2X Increase DAU
      • 25X Increase in Liking & Sharing
      • All in an attempt to buy time with the most available VC on the planet
    • BigDoor and Fitness/Wellness
    • Thank you!