BigDoor Gamification at Games For Health
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BigDoor Gamification at Games For Health

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BigDoor's Tommy Lee talks about gamification during 2011 Games For Health Conference

BigDoor's Tommy Lee talks about gamification during 2011 Games For Health Conference

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  • 1. BigDoor (http://bigdoor.com)
    Tommy Lee
    Director of Monetization and Implementation
    tommy@bigdoor.com
    @bigdoormedia
  • 2. What Does BigDoor Do?
    BigDoorpowers social engagement
    economies through the use of
    game mechanics
  • 3. BigDoor Approach to Gamification
  • 4. BigDoor and MLB.com
  • 5. BigDoor Case Study: Devhub.com
    User Rewards
    Prestige, Recognition, Virtual Currency, Virtual Goods
    More Traffic
    • Average User Actions:
    • 6. Before BigDoor = 4
    • 7. After BigDoor = 12
    • 8. % of Users to Post Blogs
    • 9. doubled From 7.5% to 15% Overnight
    More Money
    Virtual goods sales = 30% of total revenue
    Average purchases = $10.55
  • 10. Gamification In Action
  • 11. Gamification In Action
    • 2 1/2X Increase DAU
    • 12. 25X Increase in Liking & Sharing
    • 13. All in an attempt to buy time with the most available VC on the planet
  • BigDoor and Fitness/Wellness
  • 14. Thank you!