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BigDoor (http://bigdoor.com)<br />Tommy Lee<br />Director of Monetization and Implementation<br />tommy@bigdoor.com<br />@...
What Does BigDoor Do?<br />BigDoorpowers social engagement<br />economies through the use of <br />game mechanics<br />
BigDoor Approach to Gamification<br />
BigDoor and MLB.com<br />
BigDoor Case Study: Devhub.com<br />User Rewards<br />Prestige, Recognition, Virtual Currency, Virtual Goods<br />More Tra...
Before BigDoor = 4
After BigDoor = 12
% of Users to Post Blogs
doubled From 7.5% to 15% Overnight</li></ul>More Money<br />Virtual goods sales = 30% of total revenue<br />Average purcha...
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BigDoor Gamification at Games For Health

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BigDoor's Tommy Lee talks about gamification during 2011 Games For Health Conference

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Transcript of "BigDoor Gamification at Games For Health"

  1. 1. BigDoor (http://bigdoor.com)<br />Tommy Lee<br />Director of Monetization and Implementation<br />tommy@bigdoor.com<br />@bigdoormedia<br />
  2. 2. What Does BigDoor Do?<br />BigDoorpowers social engagement<br />economies through the use of <br />game mechanics<br />
  3. 3. BigDoor Approach to Gamification<br />
  4. 4. BigDoor and MLB.com<br />
  5. 5. BigDoor Case Study: Devhub.com<br />User Rewards<br />Prestige, Recognition, Virtual Currency, Virtual Goods<br />More Traffic<br /><ul><li>Average User Actions:
  6. 6. Before BigDoor = 4
  7. 7. After BigDoor = 12
  8. 8. % of Users to Post Blogs
  9. 9. doubled From 7.5% to 15% Overnight</li></ul>More Money<br />Virtual goods sales = 30% of total revenue<br />Average purchases = $10.55<br />
  10. 10. Gamification In Action<br />
  11. 11. Gamification In Action<br /><ul><li>2 1/2X Increase DAU
  12. 12. 25X Increase in Liking & Sharing
  13. 13. All in an attempt to buy time with the most available VC on the planet</li></li></ul><li>BigDoor and Fitness/Wellness<br />
  14. 14. Thank you!<br />
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