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BigDoor Gamification at Games For Health
BigDoor Gamification at Games For Health
BigDoor Gamification at Games For Health
BigDoor Gamification at Games For Health
BigDoor Gamification at Games For Health
BigDoor Gamification at Games For Health
BigDoor Gamification at Games For Health
BigDoor Gamification at Games For Health
BigDoor Gamification at Games For Health
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BigDoor Gamification at Games For Health

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BigDoor's Tommy Lee talks about gamification during 2011 Games For Health Conference

BigDoor's Tommy Lee talks about gamification during 2011 Games For Health Conference

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  • 1. BigDoor (http://bigdoor.com)<br />Tommy Lee<br />Director of Monetization and Implementation<br />tommy@bigdoor.com<br />@bigdoormedia<br />
  • 2. What Does BigDoor Do?<br />BigDoorpowers social engagement<br />economies through the use of <br />game mechanics<br />
  • 3. BigDoor Approach to Gamification<br />
  • 4. BigDoor and MLB.com<br />
  • 5. BigDoor Case Study: Devhub.com<br />User Rewards<br />Prestige, Recognition, Virtual Currency, Virtual Goods<br />More Traffic<br /><ul><li>Average User Actions:
  • 6. Before BigDoor = 4
  • 7. After BigDoor = 12
  • 8. % of Users to Post Blogs
  • 9. doubled From 7.5% to 15% Overnight</li></ul>More Money<br />Virtual goods sales = 30% of total revenue<br />Average purchases = $10.55<br />
  • 10. Gamification In Action<br />
  • 11. Gamification In Action<br /><ul><li>2 1/2X Increase DAU
  • 12. 25X Increase in Liking &amp; Sharing
  • 13. All in an attempt to buy time with the most available VC on the planet</li></li></ul><li>BigDoor and Fitness/Wellness<br />
  • 14. Thank you!<br />

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