SUBSCRIBE	  TO	  WEBSITE	  MARKETING	  MAGAZINE	  TO	  WIN	  AN	  IPAD2	  	  P.15	                             LEARN	  HOW...
WMM 2 Available onAvailable	  on	  Amazon.comAmazone.com	  
http://www.Press-­‐-­‐Release-­‐-­‐Software.com	                                                        WMM 3
WMM 4             wmm contents                                                                                            ...
WMM 5wmm contents                                                                                         [	  	  MARCH	  2...
WMM 6          wmm editors letter                                                        Welcome to the March             ...
wmm inbox                                                                                                                 ...
WMM 8                 wmm what’s on                                                          MAR	                         ...
WMM 10       wmm news         33% of Small                                                          Yahoo! vs. Email      ...
WMM 11      	  Feature	  Article	  	  .	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	 ...
WMM 12         wmm success story         	  Suzanne Meyer: Success in the                                                 ...
WMM 13How has the business grown since you started The Welcome Committee? What strategies do youuse to grow the business?T...
WMM 14What are the important factors needed for a personal greeting business to succeed?     	  First, you need to have a ...
SUBSCRIBE NOW!                                               Do it now!                                               It’s...
WMM 16             wmm ask the expert      20 Questions      Answered by    Penny Sansevieri                              ...
WMM 17                 wmm ask the expert                                                                         Weve all...
WMM 18Generally, I find that anything in mass doesnt work. For example, a            Also, local events are great to get l...
 Feature	  Article	  	  .	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	...
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
March 2012 wmm p9d82ahli8
Upcoming SlideShare
Loading in …5
×

March 2012 wmm p9d82ahli8

1,057 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,057
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

March 2012 wmm p9d82ahli8

  1. 1. SUBSCRIBE  TO  WEBSITE  MARKETING  MAGAZINE  TO  WIN  AN  IPAD2    P.15   LEARN  HOW  TO  MAKE  MONEY  ONLINE     » C O N C E P T IO N  » C R E A T IO N  » M O N E T IZ A T IO N  » S O C IA L IZ A T IO N  » A U T O M A T IO N  » R E C R E A T IO N Is affiliate MARCH  2012   20 Questions Marketing Answered by Dead as we know it Penny p.11 SansevieriAllen  Lundry   p.16 Penny  Sansevieri    +   plus Gadgets   interviews PINK CAKE BOX products success Q and A story Earl  Stringer   p.30 Jesse  Heap     How to make money with facebook p.20 get your copy today                                    CLICK  HERE  TO  VISIT  OUR  WEBSITE  
  2. 2. WMM 2 Available onAvailable  on  Amazon.comAmazone.com  
  3. 3. http://www.Press-­‐-­‐Release-­‐-­‐Software.com   WMM 3
  4. 4. WMM 4 wmm contents [  MARCH  2012      ]   Regular Columns6   Editor’s  Letter   Welcome  to  the  August  edition.    7    WMM  Inbox   Got  something  to  say?   Tell  us  what  you  think.    8     What’s  On   Seminars,  Expos  and   12   Suzanne  Meyer   Summits,  oh  my!    10    WMM  News   Stuff  you  should  know  about.    12   WMM  Success  Story   Laurie  Meyers:  Success  in  the  Online  Coupon   Business    15     Subscribe   Subscribe  for  free  to  win  an  ipad.    16   Ask  the  Expert   20  Questions  Answered  by  Penny  Sansevieri     43   Anne  Heap  22     WMM  Gadgets  and  Toys   You  know  you  want  them.     35   WMM  Marketplace  25     Advertise  in  WMM   Buy  &  Sell  domains  and  websites.   Be  seen  by  150,000+  potential  customers.       37     Featured  Products  &  Contributors  26    WMM  Tools   The  people  and  products  that  helped   Books,  Courses,  Software  etc.   make  this  edition.      28   WMM  Videos   43     Back  Story   Watch  useful  videos  on  internet      marketing  etc   A  Small  Business  Marketing  Success     Story:  Pink  Cake  Box  30   Q&A   Learn  From  the  Best-­‐-­‐  An  Interview  with     Internet  Marketing  Consultant,  Mike  McMillan    33   WMM  Useful  Links   All  the  links  in  one  handy  place.    
  5. 5. WMM 5wmm contents [    MARCH  2011      ]  Features11   Is  Affiliate  Marketing  Dead  as  We   Know  It   By:  Allen  Lundry    20   Making  Money  Online  Using   Facebook     By:  Earl  Stringer   Increasing  Your  Online     34   Sales  -­  3  Common  Mistakes   To  Avoid  When  Selling  21   Online  Marketing  Versus  Traditional   Online   Marketing     By:  Chris  Green    23   Dont  Let  Fear  Stop  Your  Internet   Business  Start  Up   By:  Michael  Tasker    29   A  Variety  Of  Extra  Income  Ideas  To   Consider   By:  Cynthia  Minnaar     42   Get  Your  Business  Online  and  34   Increasing  Your  Online  Sales  -­  3     Raise  Your  Revenues   Common  Mistakes  To  Avoid  When   Exponentially   Selling  Online   By:  Ruth  Morgan 41   Starting  A  Web  Business  Is  Not  As     Easy  As  It  Sounds40 The  Best  Ways  To  Write  An  Article   By:  Carl  Orlafsky     For  Internet  Marketing     By:  James  Stevens 42   Get  Your  Business  Online  And  Raise     Your  Revenues  EXPONENTIALLY38   Contributors   By:  Diane  Potter                
  6. 6. WMM 6 wmm editors letter Welcome to the March edition of Website Marketing Magazine. Id An like to welcome our new contributors this month. economist  We have some great contributions from Earl Stringer, is an expert Subscription enquires:Allen Lundry and Jesse Heap and other innovatorscontributing some great articles that you should get a lot who will Click Hereout of. know Order the printed edition: Click HereWe are firmly into the 2012 now, and your marketing tomorrow Advertising enquires: Click Hereefforts should be well under way. You should now beputting into place marketing strategies for Easter as well why the Contribute articles: Click Hereas other holidays for the second half of the year. things he Website Marketing Magazine Published 12 times per year.If you havent had a chance to download out iPhoneApp, check it out now, as we have recently updated it. predicted Printed by MagCloud. Copyright ♥ Leigh Burke and Website Marketing Magazine. All rights reserved.Get access to the latest issue of the magazine right fromyour iPhone or iPad. Its available in the app store, see yesterday Reprinted with permission. No part of this publication may be reproduced, translatedour website for further details. didn’t or converted into machine-readable form or language without the written consent of the publisher. Articles express theI hope you enjoy this months issue of the magazine, and happen opinions of the authors and are not necessarily those of the publisheras always please email me if you have any comments,contributions or feedback. today. Contributors -Laurence L. PeterLeigh Various experts in their fields     The instructions and advice in the magazine are for entertainment purposes >>  Talk to me only. The creators, producers, contributors and distributors or Website Marketing Magazine disclaim any liability for loss or lack of results from following the advice www.Twitter.com   expressed herein.   www.Facebook.com     Keep  your  valuable  feedback  coming.  I  try  to  reply   to  every  email,  I  appreciate  Your  input  as  it  helps  to   make  wmm  the  Best  magazine  possible.  Drop  me  an   email,  and  the  best  email  will  receive  a  new  FlipCam.     Write  to  me  at:  CLICK  HERE   Follow  me  on  Facebook:    CLICK  HERE   Both  the  paper  and  our  printer  meet  the  international  standard  ISO  14001  for  environmental   management.    The  paper  comes  from  sources  certified  under  the  Programme  for  Endorsement  of  Forest   Certification  scheme  (PEFC).    Please  recycle  this  magazine  –  or  give  it  to  a  mate.  
  7. 7. wmm inbox WMM 7 How  do  I  revive  an   How  can  I  take  advantage  of   old  product  to  get   the  mobile  marketing   more  sales?   craze?       Ive  got  an  old   I  hear  a  lot  about  mobile   product  and  the  sales   marketing  and  how  most   have  really  dropped   commerce  will  be  done  from   off.    Is  there   smart  devices  in  the  future,   something  I  can  do  to   how  can  I  position  myself  to   revamp  the  product   take  advantage  of  this   and  relaunch  it  to   phenomenon?    -­‐    Jenny.   start  getting  sales   If  you  tell  us  what  you     rolling  in  again?   Like  and  don’t  like  about   Your  right,  a  lot  of  commerce  Website  Marketing  Magazine,   is  already  being  done  on     What  worked  for  you   Or  what  you  think  sucks,   mobile  devices.    Apple   Then  we  can  make  it  an   introduced  a  whole  new  world   I  dont  really  have  a   Even  better  magazine.   of  online  commerce  with  their   whole  lot  of  money  or   So  come  on,   iTunes  store  and  App  stores.     time  to  spend  on   Flick  us  an  email   Of  course  people  are  making   updating  the  product,   And  let  us  know.   TOP  EMAIL   You  might  win  our   money  with  apps,  but  all  the   but  would  love  to   Great  prize  on   same  rules  apply  to  other   start  selling  copies   Page  6.   products.    You  need  to  make   again.    -­‐  Jezza.   sure  your  site  is  optimized  for   smart  phone  viewing  as  well.       Often  all  that  is   -­Ed.   required  to  update  an   old  product  is  an  extra   few  chapters,  some  new   Im  just  starting  our  and  just  want   videos  or  bonuses.     to  make  some  money. Then  look  at   I  havent  been  online  long,  but  I  really   revamping  the  product   just  want  to  make  some  money  -­‐  I   graphics  and  adding  a   dont  really  care  how.    Whats  the  best   "Version  2"  or  "Newly   way?    -­‐    Dean.   updated"  banner  to  all   your  sales  materials.     You  should  have  a  look  at  providing   People  love  to  get  the   services  like  article  writing  or  blog   latest  versions  and   posting.    Companies  are  always  on  the   updated  content,  so   lookout  for  great  unique  content  to   that  should  get  things   help  advertise  their  products,  so  this  is   rolling  again  for  you.         -­Ed.   a  good  place  to  start.    -­Ed.   >>Email  Us:  CLICK  HERE   Who  coined  the  phrase  World  Wide  Web?     Did  you  know:   Tim  Berners-­‐Lee  in  1990.    Hes  also  considered  by  most  people  as  the  person   who  started  the  whole  thing  rolling.  
  8. 8. WMM 8 wmm what’s on MAR   Elevate Your Digital 08   Marketing eMarketing < Workshop Date: March 12, 2012   Social media isn’t rocket science, but to The Enterprise Ireland Internet Marketing Unit is hosting an eMarketing event for clients fully understand and embrace digital on Thursday 8th March 2012 in the Radisson Hotel, Ennis Road, Limerick. This event will marketing, which includes an emphasis on focus on how companies can use the Internet to market their products and services more social media marketing, in todays successfully in international markets, learn about the strategies and processes needed to identify, reach and retain new customers on the Web. consumer environment, three critical factors must be learned: New standards of Digital Cream MAR   behavior, technology and a sound > strategic approach to using them. B2B London 15   Those lessons and more highlight Explore, Social Media Explorers signature learningIn response to demand, Digital Cream B2B London is the newest event, which comes to Dallas-Fort Worthaddition to the global series of Digital Cream events taking place in March 17, 2011. Reserve your seat nowLondon (now in its sixth year), New York, Dubai, Singapore,Sydney, Chicago and San Jose. for the first in a 2012 series of one-day, intensive seminars and workshop eventsRunning parallel to Digital Cream London, Digital Cream B2B is an designed to help the business owner,exclusive invitation-only roundtable event for senior client-side B2B marketing professional, public relationsdigital marketers to discuss best practice and the reality of digitalmarketing with those leading the way. practitioner and even non-communications discipline professionals understand a what’s onDigital Cream B2B is a unique opportunity to air specific issues deeper, more strategic approach to digitalfaced by B2B marketers, network with peers across various and social media marketing for theirbusiness focused industries and benchmark where you are withinyour organisation and what you’re trying to achieve. business.This is not your average one way conversation B2B conference, it’s   MAR  an interactive event where you have a say …the more you engage,the more you take away. Social Media Boost  your  client  base,     27-­‐28   World Forum empower  employees,   Europe and  enhance  your   Top-level strategic advice and insight around how to engage customers, manage brand business  through   perceptions, empower employees and open new un-tapped audiences through diverse social media channels. diverse  social  media   The fourth annual SMWF Europe will be the biggest show yet, gathering around 4000 industry channels  and  Internet   professionals; delivering experience and practical, hands-on guidance from a huge collection of marketing the world’s leading marketing and business minds. “ Quotable:   This year SMWF includes six conference streams, focusing on networks and social media on the Internet, all of these 500 Right now, with social the fundamental other tools disciplines that our expert industry partners and SMWF community members believe are the key million people have a way to say what theyre thinking and have their voice be areas of growth and opportunity within the social media space.   heard. --Mark Zuckerberg     Read   more:http://www.brainyquote.com/quotes/keywords/inte rnet.html#ixzz1l14SgD13  
  9. 9. WMM 10 wmm news 33% of Small Yahoo! vs. Email Business Turning to Viral Marketing SpammersA new survey conducted by Staples has found that one   Even with our spam filters guarding our in box, we’re still inundated with unwantedthird of small businesses are moving away from traditional email. There’s the eye-rolling medication-advertising in place of viral and word of mouth marketing. related spam (you know what we’re talkingThe study asked the opinions of 500 random businesses about), the spam from the exotic royal whothat have 20 employees or less. wants to share his wealth if you only wire him some money, and the hundreds ofStaples also found that two thirds of small business owners emails that tell you that you’ve won somehave a marketing budget for the year ahead, an average of lottery or another.over $2,000 per business.The survey discovered that 35% of businesses have According to the Associated Press, Yahoo!increased their social media presence in the past year has filed suit against the senders of theand that seven out of 10 small business owners are latter – or at least those who told recipientsoptimistic about the future. to click on a link to Yahoo in order to receive their prizes. Although the company“With more than 25 years of experience working with our doesn’t know exactly who the senders are,core small business customers, we know that investing in it is confident that they will be identifiedmarketing to grow a small business is essential, yet many during the discovery process.do not have the money to do so,” said John Giusti, vicepresident of small business marketing at Staples.The survey also indicated that over 50% of small business Yahoo! is using state laws, federal anti-owners want to do more marketing and advertising, but spam laws, and trademark-related laws tobudgets will not allow it. pursue the suit.“Successfully marketing your small business is the life This aggressive pursuit of spammers isblood of any company, but with limited budgets, good news for companies who engage inentrepreneurs must be creative and resourceful,” said legitimate email marketing. After all, mostRieva Lesonsky, CEO and President, Grow Biz people welcome commercial email forMedia/SmallBizDaily.com. “Any marketing boost that theyreceive from a program such as the Staples ‘Give Your products and services that appeal to them.Small Business the Push It Needs” can make all the If their in boxes are free of spoof anddifference in the world, especially in the current business phishing emails, they are much more likelyclimate.” to be responsive to legitimate offers made by legitimate companies.Staples have also reported annual sales of $25 billion and  is now ranking second in world eCommerce sales.   Quotable:   “If  it  doesn’t  make  cents,  it  doesn’t  make  sense.”—Fortune  Magazine,  Oct   2000  
  10. 10. WMM 11  Feature  Article    .                                                                                                   .  Is Affiliate Marketing Dead As We Know  It -  I Doubt It By  Allen  Lundy  Theres been news that the America Federal TradeCommission are planning to force blog and websiteowners to "disclose" the fact that you and I areprofitingfrom our recommendations.In other words, when you recommend something tosomeone and someone buys a product based on theconfidence on your recommendation, the FTCbelieves its the customers "right" to know they are The question you ask yourself, given the abovebeing profited from. examples, is if you believe its your right to be told whos making money off of your purchase possiblyThe argument with marketers and promoters is that influencing your decision to buy, or not?they have every right NOT to tell people they areprofiting from their decisions to buy as long as the In my opinion, it can go both ways. In somecustomer is satisfied with their purchase, what does it industries, you want to know whos profiting so yourematter to the buyer? not supporting a bad cause or scam...and in others, it really doesnt matter so much because the likely hoodIs it because the seller is afraid the buyer wont of being ripped off is almost unlikely.purchase because they know someone is profitingfrom the sale? It seems like the higher the risk to the buyer, the more they want to know whos pockets their lining with theirBesides, when you walk into a cellphone dealership purchases. In contrast, the LESS risky the purchasestore and a salesman/woman approaches you and and the more the industry is perceived to be "legit",sales you on a brand new plan and phone...are they the less cause for concern of being ripped off.required to disclose to you what percentage of thesale they make? And consequently, as more buyers are getting ripped off and cheated on their online purchases by zealousNo. affiliate marketers, the cry for "regulation" gets louder.In fact, I bet you could care less one way or theother WHO makes money from your purchase, as This system can be abused by agencies like the FTClong as you get the cellphone youve been dying to for their own personal agenda of sticking their handshave in your hands in the cookie jar and getting more "control" overfor months. something the government knows it has no control over.What the FTC dont know, is that disclosure ofincome and profit is already being done in most As you can see, there is no cut-n-dry answer to a veryindustrys including network marketing, direct sales, complex question full of holes. But is affiliateinsurance salesmen, real estate investors, and so on.   marketing coming to an end? I doubt it.  
  11. 11. WMM 12 wmm success story  Suzanne Meyer: Success in the “Personal Greeting ServiceBusiness By:  Isabel  Isidro   Find your  Moving to a new house can be an exciting experience — new life, new neighbors andeven new friends. But it can also be a little daunting. There are transitional challenges,and the social and emotional changes can take some time getting used to. passion and by Lyve Alexis PleshetteSuzanne Meyer started The Welcome Committee http://www.thewelcomecommittee.net tohelp welcome newcomers to the area of Lake Norman, North Carolina. She and her staff be true topersonally welcomes new homeowners to the community who recently purchased homesin the $200K – $2 million price range. They bring gift baskets with goods from businesses yourself.and advertisers in the area seeking to reach out the new residents. It’s a win-win situationfor everyone: the new homeowners feel welcomed and receive helpful communityinformation that can ease the transitioning process, while advertisers get to tell the new Anything is possiblemovers about their businesses.We talked with Suzanne Meyer on the idea behind The Welcome Committee and thechallenges she faced when starting the business: when youWhat is The Welcome Committee? Can you briefly describe what servicesyour business provide? believe inThe Welcome Committee, Inc. is a word-of-mouth marketing service that connects yourself. ”newcomers and new homebuyers with local business, community, medical andprofessional services in the four county Lake Norman region. Our personalintroductions pair up new consumers with products and services they need,influencing their buying decisions at a critical time in their decision-makingprocess. For business development purposes, our advertising sponsors receive amonthly follow up prospect list of where we have been and to whom theirinformation, coupons and gifts were distributed to. Physicians use the prospect listto track new patients, and businesses use the list to track new customers, or addthem to their mailing list.What prompted you to start a personal greeting service?When I received a pink slip from my former employer (Welcome Wagon,International, Inc.), I decided it was now or never to start a welcome servicebusiness of my own so I could retain as many of my former advertising sponsorsas possible. Quotable: The Internet: transforming society and shaping the future through chat.~Dave Barry
  12. 12. WMM 13How has the business grown since you started The Welcome Committee? What strategies do youuse to grow the business?The business has grown quite a bit from my meager beginnings. In 1999, Welcome Committee wasservicing the town of Huntersville, in Mecklenburg county. Today, we are serving nine towns in fourcounties. My strategy for growing the Welcome Committee is based on the supply and demand principle.When five or more sponsors request that we branch out into a new zip code, then it’s worth doing.What were the challenges you faced in starting the business?My biggest challenge (or fear) was a non-compete agreement I signed with my former employerprohibiting me from starting a similar business for twelve months. When the Welcome Wagon trademarkwas sold in 1999, the new company changed advertising formats from face-to-face to direct mail. Theformer Welcome Wagon Ambassadors were warned NOT to start a competing business with the newWelcome Wagon, nor try to recruit “their” former advertising sponsors or legal action would be taken. Thebusiness attorney who incorporated Welcome Committee said I had a right to work, so that squelchedsome fears, but I still sat on pins and needles for the first twelve months not knowing if I would be sued.How are you marketing The Welcome Committee? How are you finding advertisers?Marketing is so important to any business, you have to constantly keep your name out there or you will beforgotten. I do reciprocal trade agreements with many media outlets in the Charlotte and Lake Normanarea. I also write articles for newsletters, local newspapers, and magazines, and submit press releaseswhenever my company has something newsworthy to report. Also, I network like crazy. WelcomeCommittee is a member of four area chambers of commerce, and I’m on the Board of Directors for one ofthose chambers. While it’s impossible to attend every ribbon cutting, grand opening, Before and AfterHours events, etc., I make it my mission to attend as many as possible. I also require my staff to attend atleast one event a month. I’m active in several leads groups too. Even in this challenging economy, we arestill finding advertising sponsors. Being visible and accessible is my best marketing strategy for obtainingnew sponsors. People like to do business with people they know, and see often.How has The Welcome Committee changed your life?It has given me the flexibility to work when I want to, and to be home with my three children when I want.It’s empowering to be your own boss and have complete control of your schedule. Everyday is aneducational adventure as I learn so much about our vibrant community. Welcome Committee representscivic and 501(c)(3) non profits pro bono. Each week I get the opportunity to tour and learn about so manycharities that I would not have known about if it were not for my affiliation with Welcome Committee. Lastweek I brought my 12 year old son to tour a nearby foster home. He donated books and school supplies tothe children. After the tour, my son and I felt blessed to have a family, a home and basic necessities.Welcome Committee has opened many doors and provides many opportunities to be actively engaged inmy community.How are you balancing your work and family? What are the main challenges of running a home-based business?All mothers are faced with the challenge of balancing work and family. There never seems to be enoughhours in the day to get everything done. To stay organized, I make a “to do” list. Every night, I prioritize thefollowing day’s activities, (i.e. the kids orthodontist appointment, Lacrosse practice, business luncheons,  sales presentations, etc.). I’ll leave a little cushion for unexpected surprises, but seeing a daily list helpskeep me on track and focused on the current task at hand. The main challenge of running a home-basedbusiness is knowing when to turn it off. I’m still trying to figure that one out….I work way too many latenights.
  13. 13. WMM 14What are the important factors needed for a personal greeting business to succeed?  First, you need to have a passion for what you do. This is a people oriented business, so one needs to be  outgoing and sociable, polite and courteous. A sales and marketing background is helpful, as well ascustomer service experience and good listening skills. But basically, a desire to want to help others by  being a “connector” is the most successful ingredient in this business.  What are your plans for the business in the next five years? Are you thinking of replicating thebusiness in other states?  I have thought of replicating my business model in other states…years ago. After researching  the franchise possibility, I decided instead to write a franchise style manual based on the WelcomeCommittee blueprint. Franchising was too expensive, not just for me, but also for the purchaser. I thought  I could share the same information for a whole lot less, making it affordable to anyone who is trulyinterested in starting a welcome service business in their community. In 2006, I published Home-Based  Business: The Complete Guide to Owning and Operating a Successful Welcome Service Business. InJanuary 2010, we are rolling out a B2B welcome mat. We’ll use the same successful business model  currently being used to market to new consumers, only we’ll be welcoming new business owners in the  community.  What lessons can you share other women entrepreneurs?Find   your passion and be true to yourself. Anything is possible when you believe in yourself. Always lookat the glass as half full, and keep a positive attitude, it will get you far. Don’t give up easily….persevere.Be interested in others, and they will find you interesting. Smile and be happy….your inner beauty will  shine through. Associate yourself with like-minded female entrepreneurs and get together regularly…you  will learn so much! Most of all, enjoy what you do, and take pleasure in the little things!                        
  14. 14. SUBSCRIBE NOW! Do it now! It’s Free CLICK  HERE  TO  SUBSCRIBE  Subscribethis monthand winan iPad2!The  winner  will  be  announced  in  next  month’s  magazine.  To  subscribe  for  free,  goto:    CLICK  HERE    The  digital  edition  of  our  magazine  is  free.  You  can  upgrade  to  receive  the  printed  edition,  Or  cancel  your  subscription  at  any  time.  June winner: Terry Mathieson
  15. 15. WMM 16 wmm ask the expert 20 Questions Answered by Penny Sansevieri Interview by Jodi WebbPenny C. Sansevieri, CEO and founder of Author Marketing Experts,Inc., is a bestselling author and internationally recognized bookmarketing and media relations expert. Her company is one of theleaders in the publishing industry and has developed some of themost cutting-edge book marketing campaigns. Her company “researched, developed, and implemented the first comprehensiveInternet publicity campaign called The Virtual Author Tour™.Penny successfully marketed her first book, The Cliffhanger, in If youre marketing2000. After a strategic marketing campaign, it soared up the ranksat Amazon.com and held the number one spot for three months.She eventually signed a three-book deal with a mainstreampublisher, Morgan James Publishing, to re-release From Book toBestseller (January 2006) and Get Published Today! (January 2006) online,as well as publish her latest book, Red Hot Internet Publicity (June2007). books tendsThank you for taking time to answer our questions, Penny. How did you become anexpert in online book marketing? to beTruly, it was through the experience marketing my own book. I had been working in evergreen, and the Netmarketing and PR for a corporation, and then I got published and found that the samerules could be applied to book marketing. My first book became an Amazon.combestseller. The book was self-published, which made this success even more doesnt carechallenging. I decided to leave my day job and forge a path on my own; and so, AuthorMarketing Experts was born!What types of packages do you offer authors? if your book is old(er). ”Thank you for asking! We have tons of packages ranging from $299 to $3,000—it justdepends on what you want to accomplish and, of course, budget. We use both searchengine marketing techniques combined with online "buzz" pieces to get the word outabout your book. They’re aggressive, effective, and unique in that they are superfocused. We dont take chances with the market or direction online. Weve had ten bookson the bestseller list in the last year—all of them in our programs. Authors can learn moreabout our packages athttp://www.amarketingexpert.com/.“ Did  you  know:   When  was  the  first  mouse  introduced?     The  first  computer  mouse  was  introduced  in  1968  by  Douglas  Engelbart  at  the  Fall  Joint   Computer  Expo  in  San  Francisco.  
  16. 16. WMM 17 wmm ask the expert Weve all heard that the industry abandons books if they dontWhat are some tips for writing a must-read release that catch fire in the first three months. So on the flip side, is there acatches a media outlets attention? time when its "too late" to start marketing?First off, it’s important to know what problems your reader needs Some books do have a timing element to them, specifically books thatto solve as it relates to your topic. You also need to know what’s are tied into fads or hot news topics like the recent death of Michaelhot about your market and topic right now. A press release written Jackson. But if youre marketing online, books tends to be evergreen,about the book won’t garner a ton of attention, but a release and the Net doesnt care if your book is old(er). Offline reviewers,written about what the book can do for the audience will. however, are very date sensitive.Second, you need to have a powerful headline. Sometimes (and An important marketing tool for an author is her ownespecially if the release is syndicated online), the headline is the website/blog. What are some essential ingredients for creatingonly thing you’ve got to grab the reader and media attention! an effective web presence?Third, keep it short—if you can keep a release to 600 words, you’ll Ideally, you want to have someone else create your website for you.likely get more people to pick it up. Short is best. Cut all the While there are a lot of tools to help you design your own site, in myextraneous words that are just page fillers. Keep it tight and on view, its sort of like cutting your own hair. I recommend leaving it topoint. an expert. It doesnt have to cost a fortune; you can get a good site starting at $500, which is an amazing price actually.Fourth, make sure you have at least one to three hyperlinks backto your website. This is important because most releases Once you have decided whom to go with for your site design, makenowadays wind up online, so you want to give readers easy sure they understand the message of your book. While your site canaccess to your website! do a lot of things, your home page should do just one. So one focused goal, which for many of us will be to sell a book.Is marketing for a nonfiction book different from marketingfor a fiction book, or are they basically the same? I also recommend having some sort of newsletter or mailing list sign up. Why? Because you really want to get e-mail addresses of yourThey are the same up to a point; where they differ is that you can’t visitors. Studies show that less than seven percent of first timealways and easily find a hook for fiction. With nonfiction, it’s website visitors are compelled to act the first time. So if you cant re-generally self-evident; with fiction, you have to find a hook within market to them, you may have lost a sale.the story. (It might be based on: spousal abuse, dating issues, orcurrent books that are in the news.) For example, a few months How can an author drive traffic to her website?ago, I taught a webinar, and there was an author who wrote avampire YA novel. He said that he was not looking forward tocompeting with Stephanie Meyer, who had just released her book. High traffic, high quality incoming links. You really want to network orI told him to pitch himself locally on the topic of YA vampire fiction "cyber-schmooze"—meaning that you want to get to know blogs andand see if he could get himself on some shows. He was on three bloggers in your market, offer your book for review. Offer to submitshows in his area, talking about the trend of this type of book; and tips for their readers (that the blogger can post to their blog). Incomingof course, during the interview, he was able to mention his own links are critical to gaining exposure. You can also get incoming linkstitle! from your Twitter and social networking accounts!So many times Ive read that you should start marketing for Many authors are short on time—day jobs, writing, family. Howyour book before its even released. How can authors do this? can they make the most effective use of their time?You can do this by building your platform online. This means Create a goal list and give yourself five things to do in a week. If youhaving a website and getting to know bloggers and websites in can do more than five—great, but start there. With five goals, at leastyour genre. Once you identify who these people are, visit their youre keeping the wheels turning and checking off things you need tosites and get to know them. Comment on their blogs and cyber- do to keep marketing your book. Also, remember to get rid of the stuffschmooze with them, just like you would network at a networking that doesnt really make sense. For example, if everyone in yourevent. The key really is to start getting a foothold into your market writing group is doing book signings, but you hate them and/or theyand build your exposure there. You want people to know who you dont work for you, then dont do them. Do what works for you andare months before the book is out. Then, when it is released and your market; this will save you a lot of time.you pitch these same people for a book review, they already knowyou. Nowadays, were all a little short on money, too. When setting a marketing budget, how can an author determine how muchMake sure you have a website long before the book comes out money is a good investment and how much is over the top?and spend some time blogging on your site. Also, try to collect e-mail addresses so you can announce when your book is out. An e- That really depends. You want to spend your dollars wisely, so Id stayzine sign-up on your site is a great way to build a mailing list. away from buying ad space. This is alluring because its easy to do, but ads dont have the pull they once did. Consumers no longer trust ads; they trust other consumers.
  17. 17. WMM 18Generally, I find that anything in mass doesnt work. For example, a Also, local events are great to get local media. Your regional media likes topress release service that sends your release to a thousand outlets is tie into something thats going on or happening in your area; and an eventprobably worthless. Why? Well, there are several factors involved. First is a great way to get their attention. I often tell authors that events in and ofoff, how compelling is the press release and how is it being sent? If its themselves might seem like a waste if you dont maximize them; but when you do, they can really help you gain some great exposure even if thebeing faxed, you can forget it altogether. turnout is low.If your marketing budget is tiny, what’s the one thing you should In your opinion, what makes a blog tour successful?spend your money on? Well, first off, the word "tour" is a bit deceptive. It infers that theres an endA website and make sure it has a blog. If youre tight on funds, dont date to the program; and often, I see that these tours run for a week or aoverlook your 24/7 sales tool. few days. This isnt effective. For a tour to be successful, you need more time—a month at the least.It seems one big chunk of the marketing budget is comp copies toreviewers, interviewers—everyone it seems. How many books Second, you want to connect with blogs in your market. Dont just take ashould an author plan on giving away—because publishers aren’t link from any blog just to get the link; make sure the blog is related to your audience.giving authors that many anymore? Social networking. Valuable tool or waste of time?A lot—as long as its to the right people. Lets face it, the minute you getpublished, everyone thinks youre suddenly rich, which as we all knowis far from the truth. The only person who should get a free copy of your Valuable, if its used correctly. By this, I mean that an author should view any of their online work as going to a big networking event. You wouldbook is Mom; everyone else should buy one. And as long as the never lead a discussion at a networking event by telling someone you hadreviewers are legitimate and review for a publication or blog, they grilled cheese for lunch or just washed your cat. Your social networkingshould get a copy of your book. presence should be much the same. Lead with helpful information. Dont ask for the buy first. Offer to be helpful; offer guidance tips, insight.Often, youll end up buying copies of your book, Im sorry to say. And I Become a funnel of information related to your market. Engage and interact. The first word in social networking is "social," so network withhear you on the review copies, publishers have gotten stingy on them, others in your market.and this baffles me. Ditto for Twitter. How can a 140-character message help sell a book?So many author websites have entire chapters or sections for youto read. Should authors be giving their writing away? Thats the deceptive part of Twitter. Most people think you are limited to 140 characters. Period. But youre not. When I tweet, I will often link backI have no problem giving away content. I give away pieces of my book to the blog on the website or to an article Ive written thats posted online. Iall the time. I know this frightens a lot of writers out there; but honestly, will also link to other blogs or articles that are of interest to my market. Usewith so much shopping online, you really want to give readers a taste of a compelling headline; then link. Why do it this way? Because the moreyour book. So yes, post a chapter on your website. you can become a resource for your market, the better you serve them; the more of an expert youll become; the more followers you will get; and the more traffic youll get to your site. Sales of my book have quadrupledIs there a marketing tool many authors are overlooking? Or is since I started tweeting as have requests for new business.there anything that lots of authors do or use (Im thinking theubiquitous bookmarks) that makes you want to say, "STOP! Dont Finally, someone has explained to me how Twitter can work fordo that anymore." authors—I’m a techno dinosaur! What about pursuing being a guest on TV, radio, and online shows. How can authors convince hosts that they would be a good guest?Candidly, I think a lot of authors overlook their own website. You knowthe bookmark thing is funny—those of us in the industry are overloadedwith them. (I now have enough bookmarks that even if I read ten books Develop a hook—the worst thing an author can do is sell the book. No onea day for the rest of my life, Id never need another bookmark.) But the (except Mom) cares that you wrote a book; they only care about what the book can do for them. This goes for fiction, too.consumer market lovesthem. How do we judge a marketing tool? Is there a ruler for measuring“Take the ordinary to the extraordinary.” I love that! It should be success of marketing tools or plans?every author’s mantra. How can we apply that to book signings—which I’ve found boring both as an author and a potential book Keep in mind that not everything you do will relate in sales; and candidly,buyer. you should never measure the success of what youre doing in sales alone. And heres why: traction for a book is cumulative. Its what I call theYes, book signings are boring. Do talks instead. When you compare a long runway of publishing success. You have to keep the momentumbook signing to a "talk" at the same location, youll find that the turnout going for a while before you see results; and often, authors getis much better; and you also have the opportunity to pull in people who discouraged at the 90-day point and give up. Thats why I suggest keeping a running list of things to do and surround yourself with people who willwere "just" shopping in the bookstore when you do a talk. help you keep the momentum going even when you feel like giving up. If youre doing the right marketing, youll see a marked difference—perhapsAlso, consider doing talks in places other than bookstores. For in web visitors, sign-ups to your social networking page, or a jump in yourexample, weve done events in video stores (for books with a movie tie- Twitter followers. Success leaves clues, so does effective marketing; but toin), restaurants, coffee shops (Helloooo, Starbucks), and other unique measure it by sales is too discouraging. Remember the Rule of Seven—it takes seven impressions to your book, message, or product for theplaces. This is good because then you are offering them something consumer to buy. I almost think that the Rule of Seven is the Rule ofunique that they can promote, and youre not competing with the nine Seventy. With so much stuff coming at us at any given time, its tough toother authors they might have in that month. sift through it. Thats why consistency of message and consistency of marketing are both important.
  18. 18.  Feature  Article    .                                                                                                   WMM 20 .   Making Money 3. Once you have your product picked get the affiliate link for that product and either shorten it or do a domain redirect. Doing one of these Online Using 2 things will make your look more appealing to click on because a regular affiliate link is usually long and ugly looking. You can Google   what a link shortener and a domain redirect is. Dont worry they are not difficult to understand and use. by Earl Stringer   4. Now that you have your product picked andIf you had any doubt that people are making money your nice looking link you will need to head back over to Facebook. You will want to startonline let me be the one to relieve you of that adding friends to your page. The best way todoubt. There are thousands of people making start doing this is by sending friend request tomoney from home using nothing but their computer people you already know. This is just to getand Im sure a fairly inexpensive internet your page looking active.connection. There are tons of ways to market thingonline and one of the most recent popular ways is 5. Next you will want to start joining FacebookFacebook. In this short but informative article I am groups that are closely related to the productgoing to share with you exactly how you can use you are marketing. Groups are very easy toFacebook to generate some nice cash. find and join. All you need to do is put in a keyword for your product. For example if youIm sure youve heard of Facebook but if you are promoting a golf guide you will typehavent the easiest way to describe it is, it is something like "golfing" in the search box.currently the most used social networking site in the Once you get some results you can then clickworld. It is one of the fastest growing social on "Groups". Doing this will show you all of the golf related groups there are.networking sites ever and has no signs of slowingdown. I guess that would make since why more and 6. Start becoming active in the groups. Makemore marketers are turning to Facebook to make yourself a regular in 2 or 3 of the most popularmore sales. groups in your niche. Always try to provide value and reply to others. Doing these thingsHere are a few simple steps to help you make will really help make you more money.money online using this very popular site. 7. After you have been interacting and sharing 1. Create a free Facebook account. This is very quality information you can then seamlessly easy to do and takes very little time. All you will start placing your affiliate link in some not all of need to do is go to the site and follow the your comments. For example, someone might simple instructions on creating an account. be asking for tips on their golf swing and you can comment telling them about this guide that 2. Decide what you are going to be marketing can really help them out. Not only will the on the site. You can pretty much market person who asked about the tips will see what anything but if you are a newbie I would you posted, anyone who visits that page will suggest finding an affiliate product to promote see it as well. that has a decent commission. You can start There are several methods that you can use to with a place like ClickBank. They have make money online using Facebook but this is thousands of digital products that you can be one of the easiest ways to so it. Just take action. an affiliate of.

×