• Save
Use and abuse the news or lose
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Use and abuse the news or lose

on

  • 778 views

 

Statistics

Views

Total Views
778
Views on SlideShare
738
Embed Views
40

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 40

http://www.itsafamilything.co.uk 40

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Use and abuse the news or lose Presentation Transcript

  • 1. Use and Abuse the News or Lose!
  • 2. What will we be looking at?
    What is “the news”?
    Press & PR
    The news lifecycle
    QDF
    Getting into Google News
    Writing tips
    Your news strategy
    Conclusions
  • 3. What is “the news?”
    News must be timely, factual and of interest to a reasonable number of people
    Auntie Barbara News
    Uncle Dave News
  • 4. Breaking the Press?
    Online Press Releases rarely go anywhere
    You might get less traffic than you think from coverage in the media
    Use a site like Journalisted.com to find contacts
  • 5. QDF & Real Time Search
    Spikes in search volume change the SERPs short term
    News results get a push
    As do ‘real time’ results.
  • 6. Results pulled from Google News and given extra prominence at the top of the SERPs
    Article highlighted with time to indicate recently re-indexed content
    Real time results displayed inline with blog posts, news and Tweets
  • 7. Getting into Google News
    Google News is flawed from the get go
    Getting in is easy
    Identifiable authors & contact details
    Dates
    A News Sitemap
    Fresh Content at the time of Review
  • 8. Writing Tips
    Headlines are important to get attention
    Facts are important
    Opinion is more important still
    Work the angles!
  • 9. The News Cycle
  • 10. The News is Hot...
    Michael Jackson dies
    Google Alerts
    Proven big media sources – BBC etc
    Twitter
    Establish content
    QDF
  • 11. The News is Mainstream...
    Michael Jackson: a life in hats
    Authority counts more than mere freshness
    Create content with lasting value
  • 12. The News Fades...
    Michael who?
    Regular results return
    Bedded in resources can last for years
    This is the test of authority
  • 13. An Ongoing Strategy...
    Watch for stories
    Cover the story
    Establishauthority
    Build links
  • 14. Summary
    News is a critical part of the web infrastructure
    News provides content and link opportunities for you
    Power over news is moving into the hands of the many rather than the few
    You can use and abuse these trends to your advantage
  • 15. Questions etc
    Web: www.bronco.co.uk
    Web: www.davidnaylor.co.uk
    Twitter: @carpsio (me)
    Twitter: @bronco (company)