2. What would I do if I wanted to sell more Wynn’s services?

4. build good word of mouth advertising

5. create more opportunities – get more in

7. reinforce that it was a good decision

8. let them know that they made the right choice

10. need to have the service redone for warranty

11. let them know how important the service is

13. bring more to the table, keep now / add new

14. easy to track performance, measure ROI

21. 1. Potential Buyers All of the customers in the database are potential Wynn’s buyers. Each month we send a “Wynn’s Service Tip of the Month” video email that includes links to the dealers website and a printable E-Service Couponto entice customers in to buy Wynn’s services.

22. Randy Johnson Chevrolet Fred Jones Wynn’s Service Tip of the Month Dear Fred, Please click on the play button to view an informative Service Tip of the Month video – and don’t forget to click on the E-Service Coupon tab to save money on your next Wynn’s Service purchase. Thank You, Randy Johnson Chevrolet

23. Randy Johnson Chevrolet Fred Jones Wynn’s Service Tip of the Month Click, Print & Save! Print

24. 2. Current Buyers Customers that bought a Wynn’s service in the current month, are automatically sent a “Thank You” video email. The Thank You video also includes the printable E-Service Coupon to entice them to return for more Wynn’s services in the future.

25. Randy Johnson Chevrolet Fred Jones Thank You for Your Recent Wynn’s Service Purchase Dear Fred, Thank you for your recent Wynn’s Service purchase. Please click on the play button to view an informative video – and don’t forget to click on the E-Service Coupon tab to save money on your next Wynn’s Service purchase. Thank You, Randy Johnson Chevrolet

26. Thank You for Your Recent Wynn’s Service Purchase Randy Johnson Chevrolet Fred Jones From: Randy Johnson Chevrolet To: Fred Jones Click, Print & Save! Print

27. 3. Past Buyers Customers that purchased a Wynn’s service 1 or 2 years ago are sent a “Warranty Expiration” video email. This is designed to remind them about the importance of the Titanium Warranty and to entice them in to have the service re-done. We also include the printable E-Service Coupon – and if they don’t respond in 30 days, we send a Scratch & Save Mailer to remind them again.

28. Randy Johnson Chevrolet Fred Jones Warranty Expiration Notice Dear Fred, On 7/8/2008 you had a Wynn’s Service performed on your vehicle and in order to keep your Lifetime Titanium Warranty up to date you need to have the service done again. Your Titanium Warranty is worth up to $4000! Please click on the play button to view an informative video – and don’t forget to click on the E-Service Coupon tab to save money on your next Wynn’s Service purchase. Thank You, Randy Johnson Chevrolet

29. Warranty Expiration Notice Randy Johnson Chevrolet Fred Jones From: Randy Johnson Chevrolet To: Fred Jones Click, Print & Save! Print

30. Warranty Expiration Notice Mailer 30 days later

32. Capture more email addresses with an invite to join the Wynn’s Dealer’s e-club.

33. www.wynnstv.com

34. I nabrams@wynnsusa.com I XXXXXXX

39. Dealer Performance Associate Performance Regional Performance National Performance

62. I

64. Wynn’s TV Product Specialist Martha Vaughn