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5 Little Big Things You Need To Change Now About The Way You Are Doing Social Media

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5 Little-Big Things You Need to Change Now About The Way You Are Doing Social Media Marketing …

5 Little-Big Things You Need to Change Now About The Way You Are Doing Social Media Marketing
-Help, Don't Sell: The Art of Non-Interruptive Selling: Be Where They Are, When They Are There
-It's All About The Branding Baby: Be The Host/ess With The Mostest
-Use Those Hashtags: The SEO Punch Behind That Little # Symbol
-It's a DO: Produce Or Curate And Definitely Share Visual/Authentic/Relevant/Helpful Content
-Make And Nurture Connections To Stay "In Sight, On Mind"
[Includes VIDEO]

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  • 1. 5 ‘Little-Big’ Things You Need to Change Now About The Way You Are ‘Doing’ Social Media Marketing
  • 2. Overview What are we going to talk about today? • Help, Don't Sell: The Art of Non- Interruptive Selling: Be Where They Are, When They Are There • It's All About The Branding Baby: Be The Host/ess With The Mostest • Use Those Hashtags: The SEO Punch Behind That Little # Symbol • It's a DO: Produce Or Curate And Definitely Share Visual/Authentic/Relevant/Helpful Content • Make And Nurture Connections To Stay "In Sight, On Mind"
  • 3. Break down barriers
  • 4. New vs. Old Old Rules • One-way conversation • Selling • Promoting • Competing • “Shove” product down throat until they buy … and keep shoving more! New Rules • Two-way conversation • Helping • Informing/Educating • Collaborating • Provide answers during sales cycle so customer can make informed decision
  • 5. Help, Don’t Sell… Position yourself as an Authority and a Resource on your topic Visibility is Credibility!
  • 6. • Grow your network – connect actively! • Seek out industry experts • Use hashtag searches to find others talking about your topic & connect • Set up a Slideshare Library and fill it with resources (yours and other people’s!) • Embed it on your site! • Share links to interesting/relevant articles on your LinkedIn profile/page • Write an opinion about an article, post that and a link to it on your site – socialize on Facebook, Google+ • Curate other people’s content and reshare it! Be sure to include a mention. • Comment on blogs or articles while you’re logged into your social profiles so people ‘see’ you ‘around the web’ • Monthly newsletter Put in into action!
  • 7. Be where they are, when they are there! • Find your audience • Determine resources available to ‘work’ channels • Set up branded social media channels to create an SMP
  • 8. It’s All About The Branding Baby Do your Social Media channels look and feel like the rest of your brand?
  • 9. ;. • Be sure your profiles are filled out completely • Optimize profiles by adding links to your site and leveraging relevant keywords • Add branded graphics to your channels  Use relevant file names for SEO • Update graphics by season and/or promotion • Tag your graphics • Add relevant applications to your channels to make them more interactive • Keep up with the changes and follow the rules by channel! Branding & Optimization
  • 10. • Be genuine in your desire to connect and be transparent in the end result • Always be polite, kind, and considerate • Share not for profit, but for learning – it will come back to you ten-fold • Attribute sources properly – it’s the right thing to do and people like to be talked about – everyone loves to see/hear their name • Get your audience involved - You have two ears and one mouth! • Get others talking about themselves, ask questions, and comment in support of what they are doing • Know the lingo – be conversant and adapt your message to each channel • Make others the center of attention • Share relevant, helpful, interesting information – on a consistent basis • Stay laser-focused on your topic to make your community exclusive (people want to be where they belong • Above all, build trust and add value – so you can get them to ‘stay on your road’ and buy from you down the line Be the Host/ess with the Mostest. Create the party. Be the party. Host the party.
  • 11. Use Those Hashtags: The SEO Punch Behind That Little # Symbol
  • 12. Put in into action! Add #Hashtags to your image uploads on Instagram
  • 13. Add #Hashtags for context at the end of your posts on Facebook and Google+ pages, LinkedIn personal profile updates
  • 14. Add hashtags to tweets either at the end or as part of the sentence – instantly linking your post to others about the same topic
  • 15. Use #Hashtags in your offline marketing materials to bolster and connect your online efforts
  • 16. It's a DO: Produce Or Curate And Definitely Share Visual/Authentic/Relevant/Helpful Content Spend time producing great & relevant content for your Audience to share and link to …
  • 17. REPURPOSE CONTENT SHAMELESSLY
  • 18. How to find content to curate:  Set up Google Alerts  Use Feed.ly  Use Pocket  Subscribe to industry blogs and experts in your niche  Follow boards on Pinterest to find Infographics and other relevant resources  Follow thought leaders on LinkedIn  Plus 1 and/or follow brands and people on Google+  Like pages on Facebook so it’s in your newsfeed  Follow people on Twitter and/or search by hashtag
  • 19. Make And Nurture Connections
  • 20. Put in into action! • Give/get endorsements on LinkedIn • Give/get recommendations on LinkedIn • Give/get ratings for your business on Facebook • Add all your jobs and schools to LinkedIn profile – connect to your past to open your network • Go thru suggestions by channel to connect with relevant people • Be a LION • Provide access to you with no barriers {e.g. Social Media Weekly Chat} • Be human when responding to comments from your audience – make a connection and develop the relationship • Learn from Insights on Facebook to tweak time/type of posts to improve engagement • Take your offline connections online – when you meet someone in person, try and connect online to stay in touch
  • 21. The Sky Is The Limit… …once people are listening!
  • 22. WRAP UP
  • 23. Barb Smith Head Geek In Charge 561.654.1084