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Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
Social Media im B2B
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Social Media im B2B

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Transcript

  • 1.       
  • 2. 
  • 3. Zeit Thema ReferentInnen/Gäste14.00 – 14.30 Social Media im B2B Daniel Ebneter, Carpathia Consulting GmbH15.00 – 15.30 Community Management Tanja Huber, Blogwerk AG16.00 – 16.30 Social Media «face2face» Sandra Stirnemann, Wander AG Christian Lüdi, SWISS Markus Maurer, Migros17.00 – 17.30 Online-Marketing und Beat Zgraggen, Kundengewinnung in Worldsites GmbH Exportmärkten
  • 4. 
  • 5. Leads Branding und generieren Image Überleben im Shitstorm Employer Branding Verkaufen Feedback /Marktforschung / Innovation Dialog führen (mit diversen Informieren Anspruchsgruppen)
  • 6. Ziel?Motivation?Tonalität?Zeit?Zugang?
  • 7. 
  • 8. 
  • 9. Website Blog
  • 10. http://www.toprankblog.com/2012/07/need-better-better-video-marketing-check-out-the-top-b2b-companies-on-youtube/
  • 11. http://socialmediab2b.com/2012/07/b2b-social-media-sap-campaign
  • 12. Monitoring Verbreitung Content / PartizipationCommunity Unternehmen Feedback Diskussion Controlling
  • 13. http://community.socialmediaakademie.de/2011/10/27/b2b-und-social-media-bei-bosch
  • 14. New technique ‘amps’ potential for gallium nitride electronicshttp://mashable.com/2012/08/02/online-communities-business-2
  • 15. http://usatoday.tumblr.com/post/28911933355/cold-stethoscope-we-know-the-feeling
  • 16. http://hsimmet.com/2012/08/06/erfolg-durch-monetarisierung-von-social-media/
  • 17.  Verbindung zum Business suchen!(CC) Goldbach Interactive
  • 18.       http://www.slideshare.net/Nils_/nam-social-media-monitoring-knowtech20100912v1-0nse
  • 19.        http://www.thedrum.co.uk/opinion/2012/07/04/b2b-social-series-1-0
  • 20. Zeit Thema ReferentInnen/Gäste15.00 – 15.30 Community Management Tanja Huber, Blogwerk AG16.00 – 16.30 Social Media «face2face» Sandra Stirnemann, Wander AG Christian Lüdi, SWISS Markus Maurer, Migros17.00 – 17.30 Online-Marketing und Beat Zgraggen, Kundengewinnung in Exportmärkten Worldsites GmbH

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