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must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
must have - Mobile Commerce (Executive Briefing)
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must have - Mobile Commerce (Executive Briefing)

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Mobile entwickelt sich zum strategischen Absatzkanal und bereits beträgt der Umsatzanteil über Smartphones führender Anbieter gegen 10%. Was gilt es zu beachten bei der Erschliessung des mobilen …

Mobile entwickelt sich zum strategischen Absatzkanal und bereits beträgt der Umsatzanteil über Smartphones führender Anbieter gegen 10%. Was gilt es zu beachten bei der Erschliessung des mobilen Kanals, wie kauft der mobile User ein und welche Technologien und Plattformen sind relevant?

Das müssen Sie wissen über
- Marktzahlen und Potentiale
- Verhalten von Mobile Usern
- Umsätze und Prognosen
- Strategische Grundlagen
- Technologien und Plattformen
- Ausgewählte Best-Practice Beispiele

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Transcript

  • 1.       
  • 2.         
  • 3. 
  • 4. 
  • 5. 
  • 6. Multi-Channel Angebot Kanal 1 (Stationär) Kanal 2 (Online) Kanal 3 (Mobile)Anbieter / Händler Kanal 4 (Callcenter) Kanal 5 (…………)
  • 7.     
  • 8. 
  • 9. Absätze von über 70% via Mobile-Device sind dort keine Seltenheit.
  • 10. 
  • 11. 
  • 12.
  • 13. 
  • 14. Quelle: http://www.netmarketshare.com/operating-system-market-share.aspx
  • 15. Szenario Mobile Hybrid Native optimiert AppNutzung Device-Infrastruktur   Nahtlose Integration   Marketing Effekt   Deployment / Updates   Entwicklungsaufwand   Performance   Offline Verfügbarkeit  
  • 16.  
  • 17. 
  • 18. 
  • 19. 
  • 20. 

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