Your SlideShare is downloading. ×
0
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Location Based Services & Commerce

958

Published on

Location Based Services & Commerce - Referat von Daniel Ebneter, Partner Carpathia Consulting GmbH, am eCommerce Breakfast in Zürich, 6. Juni 2011

Location Based Services & Commerce - Referat von Daniel Ebneter, Partner Carpathia Consulting GmbH, am eCommerce Breakfast in Zürich, 6. Juni 2011

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
958
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Location-Based Servicesund Mobile CommerceDa, wo’s passiert!<br />110606 Daniel Ebneter<br />
  • 2. FHNW E-Commerce Report 2011<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />2<br />http://www.e-commerce-report.ch<br />
  • 3. Die Schweiz macht mobil<br />1.5 Mio Smartphones in der Schweiz<br />Davon 52% iPhones 787‘000 Stück<br />Weltweit: iOS Anteil 17% / Android 23%<br />Höhere Bereitschaft von iPhone Usern zum mobilen Einkauf<br />Knapp 50% der Schweizer greifen mobil auf‘s Internet zu<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />3<br />
  • 4. Anbieter finden<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />4<br />http://www.local.ch<br />http://www.schweizer-illustrierte.ch/<br />si-style<br />http://www.postauto.ch<br />(Layar)<br />
  • 5. Produkte identifizieren<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />5<br />
  • 6. Produkte lokalisieren<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />6<br />
  • 7. Bewerten und rezensieren<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />7<br />
  • 8. Schnäppchen machen<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />8<br />
  • 9. Location Based Services:Check-ins, Badges und der Mayor<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />9<br />http://www.gowalla.com<br />http://www.foursquare.com<br />FacebookPlaces<br />
  • 10. Social Media:Status mit Ortsangabe<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />10<br />
  • 11. Die nächste Stufe…<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />11<br />
  • 12. Wer verrät seinen Standort?<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />12<br />http://www.bynd.com/2011/05/04/social-loco-research/<br />
  • 13. Warum?<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />13<br />
  • 14. Check-ins honorieren<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />14<br />http://www.facebook.com/terminaltwotakeover<br />
  • 15. Mayor belohnen<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />15<br />
  • 16. Vom Check-in zum Special<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />16<br />
  • 17. Varianten von Specials<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />17<br />
  • 18. Deals in Echtzeit: GrouponNow<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />18<br />
  • 19. Und der gute alte QR-Code?<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />19<br />
  • 20. Google Wallet<br />Near Field Communication (NFC)<br />Verschiedene Zahlungsmittel<br />Integriert mit Google Offers<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />20<br />Bitte zahlen!<br />
  • 21. Es geht doch ganz einfach.<br />Kenia<br />60% haben ein Handy<br />Nur 20% haben ein Bankkonto(bei uns: 96-98%)<br />M-Pesa (2007!)<br />Aufladen<br />Geld per SMS verschicken<br />Einkassieren<br />13 Millionen Nutzer<br />350 MUSD Umsatz / Monat<br />6. Juni 2011<br />E-Commerce Breakfast Zürich<br />21<br />
  • 22. Vielen Dank!<br />
  • 23. Bleiben Sie mit uns in Kontakt!<br />Carpathia<br />Daniel Ebneter<br />blog.carpathia.ch<br /> @carpathia_ch<br />carpathia.ch<br /> @danielebneter<br />daniel_ebneter<br />daniel.ebneter@carpathia.ch<br />

×