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Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
Location Based Services & Commerce
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Location Based Services & Commerce

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Location Based Services & Commerce - Referat von Daniel Ebneter, Partner Carpathia Consulting GmbH, am eCommerce Breakfast in Zürich, 6. Juni 2011

Location Based Services & Commerce - Referat von Daniel Ebneter, Partner Carpathia Consulting GmbH, am eCommerce Breakfast in Zürich, 6. Juni 2011

Published in: Business, Technology
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Transcript

  • 1. Location-Based Servicesund Mobile CommerceDa, wo’s passiert!
    110606 Daniel Ebneter
  • 2. FHNW E-Commerce Report 2011
    6. Juni 2011
    E-Commerce Breakfast Zürich
    2
    http://www.e-commerce-report.ch
  • 3. Die Schweiz macht mobil
    1.5 Mio Smartphones in der Schweiz
    Davon 52% iPhones 787‘000 Stück
    Weltweit: iOS Anteil 17% / Android 23%
    Höhere Bereitschaft von iPhone Usern zum mobilen Einkauf
    Knapp 50% der Schweizer greifen mobil auf‘s Internet zu
    6. Juni 2011
    E-Commerce Breakfast Zürich
    3
  • 4. Anbieter finden
    6. Juni 2011
    E-Commerce Breakfast Zürich
    4
    http://www.local.ch
    http://www.schweizer-illustrierte.ch/
    si-style
    http://www.postauto.ch
    (Layar)
  • 5. Produkte identifizieren
    6. Juni 2011
    E-Commerce Breakfast Zürich
    5
  • 6. Produkte lokalisieren
    6. Juni 2011
    E-Commerce Breakfast Zürich
    6
  • 7. Bewerten und rezensieren
    6. Juni 2011
    E-Commerce Breakfast Zürich
    7
  • 8. Schnäppchen machen
    6. Juni 2011
    E-Commerce Breakfast Zürich
    8
  • 9. Location Based Services:Check-ins, Badges und der Mayor
    6. Juni 2011
    E-Commerce Breakfast Zürich
    9
    http://www.gowalla.com
    http://www.foursquare.com
    FacebookPlaces
  • 10. Social Media:Status mit Ortsangabe
    6. Juni 2011
    E-Commerce Breakfast Zürich
    10
  • 11. Die nächste Stufe…
    6. Juni 2011
    E-Commerce Breakfast Zürich
    11
  • 12. Wer verrät seinen Standort?
    6. Juni 2011
    E-Commerce Breakfast Zürich
    12
    http://www.bynd.com/2011/05/04/social-loco-research/
  • 13. Warum?
    6. Juni 2011
    E-Commerce Breakfast Zürich
    13
  • 14. Check-ins honorieren
    6. Juni 2011
    E-Commerce Breakfast Zürich
    14
    http://www.facebook.com/terminaltwotakeover
  • 15. Mayor belohnen
    6. Juni 2011
    E-Commerce Breakfast Zürich
    15
  • 16. Vom Check-in zum Special
    6. Juni 2011
    E-Commerce Breakfast Zürich
    16
  • 17. Varianten von Specials
    6. Juni 2011
    E-Commerce Breakfast Zürich
    17
  • 18. Deals in Echtzeit: GrouponNow
    6. Juni 2011
    E-Commerce Breakfast Zürich
    18
  • 19. Und der gute alte QR-Code?
    6. Juni 2011
    E-Commerce Breakfast Zürich
    19
  • 20. Google Wallet
    Near Field Communication (NFC)
    Verschiedene Zahlungsmittel
    Integriert mit Google Offers
    6. Juni 2011
    E-Commerce Breakfast Zürich
    20
    Bitte zahlen!
  • 21. Es geht doch ganz einfach.
    Kenia
    60% haben ein Handy
    Nur 20% haben ein Bankkonto(bei uns: 96-98%)
    M-Pesa (2007!)
    Aufladen
    Geld per SMS verschicken
    Einkassieren
    13 Millionen Nutzer
    350 MUSD Umsatz / Monat
    6. Juni 2011
    E-Commerce Breakfast Zürich
    21
  • 22. Vielen Dank!
  • 23. Bleiben Sie mit uns in Kontakt!
    Carpathia
    Daniel Ebneter
    blog.carpathia.ch
    @carpathia_ch
    carpathia.ch
    @danielebneter
    daniel_ebneter
    daniel.ebneter@carpathia.ch

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