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How to engage with your customer community
 

How to engage with your customer community

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How can you leverage the power of fans and followers to impact your core business? What are best practices to decrease support cost or spark innovation with the means of online communities? Thinking ...

How can you leverage the power of fans and followers to impact your core business? What are best practices to decrease support cost or spark innovation with the means of online communities? Thinking E-Business in new Models.

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    How to engage with your customer community How to engage with your customer community Presentation Transcript

    • How to engage your customer community? BeeKeeper Social Event 6.February 2014 - Malte Polzin www.carpathia.ch
    • Malte Polzin Jahrgang ’73 und seit 1999 im E-Business Hintergrund • Seit 2004 in der Schweiz tätig (B2B und B2C) • Leiter Sales & Marketing bei der ARP Gruppe • CMO Competec Gruppe (Alltron.ch & Brack.ch) • Zuletzt CEO von Brack Electronics • Zahlreiche Auszeichnungen u.a. für DayDeal.ch • Seit Februar 2013 als Senior Consultant / Partner bei Carpathia @Mpolzin 06-Februar-2014 BeeKeeper Social Event: Community Engagement - Malte Polzin 2
    • Bild: „Tatinauk“ http://www.flickr.com/photos/tatinauk 06-Februar-2014 BeeKeeper Social Event: Community Engagement - Malte Polzin 3
    • Bild: „abbilder“ http://www.flickr.com/photos/abbilder/ 06-Februar-2014 BeeKeeper Social Event: Community Engagement - Malte Polzin 4
    • Die «Community» Ebenen Customer Engagement & Experience Social Innovation + Geschwindigkeit + Kundenbindung - Risiko + Kundenzufriedenheit + Kundenbindung - Kosten Social Support + Erlebnis + Conversion + Kundenbindung Social Commerce + Brand Awareness + Dialog + Reichweite Social Media Marketing Carpathia.ch 06-Februar-2014 BeeKeeper Social Event: Community Engagement - Malte Polzin 5
    • Ein spannender Case Quelle: Lithium.com 06-Februar-2014 BeeKeeper Social Event: Community Engagement - Malte Polzin 6
    • «Wir müssen E-Business in neuen Modellen denken!» 7
    • Das 8C-Modell von Carpathia CULTURE Carpathia.ch 06-Februar-2014 BeeKeeper Social Event: Community Engagement - Malte Polzin 8
    • Danke Bleiben Sie mit uns in Kontakt! Carpathia Malte Polzin @carpathia_ch @Mpolzin carpathia mpolzin carpathia.ch malte_polzin blog.carpathia.ch malte.polzin@carpathia.ch 06-Februar-2014 BeeKeeper Social Event: Community Engagement - Malte Polzin 9