Harnesses the power of games to empower, engage and educate you
USAID Initiative
Innovations for Youth Capacity and Engagement, “IYCE”, is an initiative funded by the United States Agenc...
IYCE Pilot Program
IYCEis being piloted in Jordan and, if successful, will be expanded to other
countries in the region an...
IYCE Target Audience
Today’s youth number and the largest
generation to transition to adulthood
Youth aged 10-24
represent...
Around the globe, amidst challenging circumstances, youth have harnessed and
demonstrated the power of socialmedia to conn...
http://www.activyouth.com/events/25-upcoming/320-youth-for-change-phase-iii-20102011-.html
Can social games help empower y...
Imagine if a social city-building game was rigorously optimized for fun, engagement, viral
propagation and for developing ...
Why Social Games?
AppData: April, 2013
Social city-building games are one of the worlds fastest growing gamegenres with
hu...
Social Game: Our City
IYCE Pilot Game: Our City Concept overview
• City building Facebook game
• Our City will be localize...
Social Game: Our City
The game will focus on the challenges of
building a vibrantcity and will help the
player understand ...
Social Game: Our City
IYCE Learning and Impact Objectives
 Increase importance of a sense of community.
Compete, collabor...
Team
Executive Producer
E-Line Media is a
publisher of game-based
learning products and
services that engage,
educate and
...
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IYCE project overview_short

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IYCE project overview_short

  1. 1. Harnesses the power of games to empower, engage and educate you
  2. 2. USAID Initiative Innovations for Youth Capacity and Engagement, “IYCE”, is an initiative funded by the United States Agency for International Development (USAID) that strengthens youth programs by developing tools and effective models utilizing the power of innovative technology, including serious games, to empower, engage and educate youth and assist them in their transition to adulthood. IYCE meets young people where they are, capturing their interest with gaming and other new media that they consider relevant, interesting and ‘cool’. This venue offers a safe, fun, and challenging space where youth can develop the skills necessary to become more engaged, responsible, and productive citizens.IYCE targets youth in the regions in which USAID operates, including the Middle East, Africa, Europe and Eurasia, and Latin America and the Caribbean. Through IYCE, USAID is forging unique public-private alliances to bring together the ICT and Gaming worlds with the world of international development in order to creatively address critical youth development challenges. Photo credit: KaarliSundsmo, USAID
  3. 3. IYCE Pilot Program IYCEis being piloted in Jordan and, if successful, will be expanded to other countries in the region and beyond. Jordan was selected given the numerous youth engagement initiatives, the Government of Jordan’s interest in and support for youth development as well as the expansion of Information Communications Technology (ICT) within the country, and USAID/Jordan’s leadership on and support for innovative youth programming. Why being piloted in Jordan?
  4. 4. IYCE Target Audience Today’s youth number and the largest generation to transition to adulthood Youth aged 10-24 represent 30% or more of the population of many developing countries This can be destabilizing if youth’s needs are neglected, particularly those related to education, work opportunities, and having a voice in their communities 1.77 billion In regions such as the Middle East, nearly 70%of the population is under the age of 30 IYCE is being piloted in Jordan and, if successful, will be expanded to other countries in the region and beyond. Youth targeted is between ages 15-24 IYCE Pilot Program
  5. 5. Around the globe, amidst challenging circumstances, youth have harnessed and demonstrated the power of socialmedia to connect with each other and express themselves bringing about social and economic changes
  6. 6. http://www.activyouth.com/events/25-upcoming/320-youth-for-change-phase-iii-20102011-.html Can social games help empower youth todevelop the skills, passion and knowledge to build vibrant 21st. century societies? We think so!
  7. 7. Imagine if a social city-building game was rigorously optimized for fun, engagement, viral propagation and for developing an understanding of building vibrant societies.
  8. 8. Why Social Games? AppData: April, 2013 Social city-building games are one of the worlds fastest growing gamegenres with hundreds of millions of players globally … These social games are fun, engaging and rigorously optimized every week for viral propagation & free to play conversion Top 3 city building Facebook Games: Rank by: Monthly Active Users (MAU) 1.CityVille 2.CastleVille 3.Social Empires 10,247,130 8,544,732 6,000,000 Reference image: CityVille
  9. 9. Social Game: Our City IYCE Pilot Game: Our City Concept overview • City building Facebook game • Our City will be localized to Jordanian context both in art and content • Players will focus on building and managing a healthy and vibrant city • Micro-engagement models will provide opportunities to advance more rapidly in the game by interacting with mini-games, videos, online content and surveys that are linked to digital content from IYCE partner NGOs • Real-world/Virtual-world integrations: real world activities such as volunteering opportunities which will be offered by partnering NGOs to engage deeper and accelerate game play • Mobile component: through mobile plug-ins such as reminders and updates, players will be able connect and engage with the game while being away from their PC. Also, a mobile function will provide a check-in mechanism to integrate into the game players’ participation in real-world activities
  10. 10. Social Game: Our City The game will focus on the challenges of building a vibrantcity and will help the player understand the systemsthat must be managed to grow and manage a city. Players will face concrete challenges, such as energy shortages, diminishing access to water, a growing population, and a challenging economic environment, for which they will develop appropriate solutions. Note: the game will not focus on building the specific governing models and infrastructure IYCE Pilot Game: Our City Concept overview
  11. 11. Social Game: Our City IYCE Learning and Impact Objectives  Increase importance of a sense of community. Compete, collaborate, socialize, and connect with other players  Fixing problems and solving conflicts as important learning mechanics in the game  Strong social mechanics as part of quests structure: sharing, reciprocity, gift-giving, community development, player reputation level, friendly competition  The player should have the opportunity to make bad decisions. Since the best instruction is through failure Youth understand the components of a healthy city and increases capacity for Systems Thinking Youth make decisions around those components from a civic perspective fostering effective civic engagement Youth understand how they can apply what they learn in the game to help make a difference in the real world 1. 2. 3.
  12. 12. Team Executive Producer E-Line Media is a publisher of game-based learning products and services that engage, educate and empower, helping to prepare youth for lives and careers in the 21st century. E-Line works with leading foundations, academics, nonprofits and government agencies to harness the power of games for learning, health and social impact. Implementing Partner Nethope Alliance, which is an alliance of corporate partners, foundations, and thirty-three of the largest international NGOs engaged in humanitarian and development assistance. NetHope enables humanitarian organizations to better serve the developing world through smarter use of technology. Funding Partner The U.S. Agency for International Development (USAID) is an independent agency that provides economic, development and humanitarian assistance around the world in support of the foreign policy goals of the United States. www.elinemedia.comwww.nethope.orgwww.usaid.gov IYCE Pilot Program In-Country Manager Al-Nasher is a full-service advertising; public relations and marketing agency specialized in the development of advertising, marketing and new media strategies, with more than 20 years of experience. Al Nasher has been implementing participatory programs that allow civil society organizations and the public to direct their community’s development. www.socialgameuniverse.com Game Developer Social Game Universe is a Toronto-based social games innovator founded in 2009 by veteran digital media entrepreneur and game designer Nathon Gunn and backed by powerhouse media and finance visionaries. www.enasher.com

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