RTHK Group
RTHK Group
Li Shumin
Fiona
Zhu Ruoyu
Carol
Hu Qingxin
Grace
Li Jun
Jessie
Xia Ying
Firefly
Agenda Today
Introduction
PROTEIN
Five Forces Analysis
Suggestions
Introduction
Global economic integration and application of new
communication technology
Whether to rescue its public broadcasting inst...
Company visit
PROTEIN
Players
A government funded radio station and TV program
production organization in Hong Kong
RTHK produces 1000 hours of ...
Players
Distribution of Radio Programmes
Players
Sustainability
Public accountability
Institutional independence
Operational flexibility
Players
Public Views
• HKU public opinion poll (Mar 2006):
A vast majority (68.6 %) agreed that a public broadcaster
shoul...
One of the biggest and most respectable media
corporations.
Monopolize the radio and television industry in Britain for a
...
Players
There are many BBC radio channels all over Europe.
BBC World Service.
BBC’s advantage over other channels:
1. Mult...
Players
• Two terrestrial television services
• Two satellite television
• Three radio networks
Japan’s national public br...
Players
The services of NHK WORLD consist of the following four categories:
• NHK WORLD TV — International TV broadcasting...
Revenue Model
Public Funding Sources
• Direct Government funding
• Revenue from programme sales and
commercial sources
• M...
Revenue Model
Comparison of public funds received by different public broadcasters
Revenue Model
Government Funding in the Past Five Years
100 200 300 400 500 600
Founding
Received
Revenue Model
Financial provision in ETV
28.2 Financial provision in New Media
Financial provision in Radio
233.7
23.8
Fin...
Operation
Organization
New Media
Radio
TV
Operation
— Organization
Organization
Program
Radio
Program
producing
TV
Corporate
Business
TV
Programming &
Administratio...
Operation
— New Media
13 Persons =3 Design. 4 Technology. 6 Content
Studio-
Production
Website
Mobile
App
Studio-Productio...
Operation --Radio
Studio
Production
• Talk Show
• News
• Music
Mixing &
Broadcast
Station
• Radio Tower
• Editing, Mixing
...
Operation-- TV
-- no TV channel now
Jan 2014 their own channel will start operating
>Programing—
RTHK produces public affa...
Technology
a. DAB
• extraneous interference
• perceptual audio coding
• sound of CD quality
• efficient use of spectrum
• ...
Technology
• Lyrics
• Street maps
• Parking information
• Local hazard warning
• Traffic flow
Technology
HK market
•One channel covers the whole city
•Price:100+
seldom installed in cars and
taxis
Technology
b. Encoding
Conversion process is done by
modems and codecs
Technology
c. APS
Automated Publishing System
• Detailed description (who, what, whether)
• Automatically published online...
Technology
d. audio
streaming
New format
• 1994-the first radio station in
Hong Kong to offer Internet
streaming
• 2004-Al...
Technology
Page Views 145,525,630 4,694,375
Visits 9,576,417 308,917
ive Streaming Hits L 31,995,068 1,032,099
Catch Up Me...
Technology
e. RSS in podcast
Element Description Example
Title The name of the channel. It's how people refer to
your serv...
Technology
f. Geographic Blocking
Content bought from other production house
Technology
i. Backstage control for
UGC content
• Every content generated by the user
will not be censored and filtered
• ...
Intellectual Property
One department takes the responsibility for copyright.
• Archive –with no copyright infringement
• M...
Ecology---Originator
Radio Department (DJ, guest speaker, reporter…)
TV Department (producer, director editor, host, journ...
Ecology---Producer
RTHK
Hire staff (Radio/TV/New Media)
Pay music royalty fee
Deliver content on website/APPs
Manage podca...
Ecology—Distributer & Syndication
Radio
TV
Website
Smart TV
DVD
Oversea TV station
APPs
Ecology---Consumer
Home ( Radio, TV set)
PC
Mobile
Podcasts
Ecology Overview
Anytime Anywhere Any device
Home
Music
Radio
Program DJ
TV Program
producer
New media
designer
Website
Ra...
Next
Digital Terrestrial Television (DTT) broadcasting
• This service will tentatively provide three television
channels (...
Next
Combination with mobile devices
• further develop mobile applications and podcasting to
enhance the services to users...
Five Forces
Analysis
Threats of the New Entrants
Internet Radio Station
D100
Rivalry among Existing Competitions
Not that fierce
The Bargaining Power of Buyers
• Non commercial organizations and individuals: free
Commercial buyers of their content
I. ...
The Bargaining Power of Supplier
TV content industry
Famous production company/studio ---
Strong replaceability
Competitiv...
Threats of Substitutes
• Two substitutes in music domain:
• Podcast
• Douban FM
Suggestions
Program Commission
Category Optimization
Overseas Market Expansion
Social Network Promotion
Q&A
Thank you
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Field Study Report for RTHK

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Field Study Report for RTHK

  1. 1. RTHK Group
  2. 2. RTHK Group Li Shumin Fiona Zhu Ruoyu Carol Hu Qingxin Grace Li Jun Jessie Xia Ying Firefly
  3. 3. Agenda Today Introduction PROTEIN Five Forces Analysis Suggestions
  4. 4. Introduction
  5. 5. Global economic integration and application of new communication technology Whether to rescue its public broadcasting institution or to push it to liberalization and commercialization? In Hong Kong, the only public broadcaster is RTHK. • DAB (Digital Audio Broadcasting) • Free-to-air Digital Terrestrial Television (DTT) broadcasting service • New Media Department
  6. 6. Company visit
  7. 7. PROTEIN
  8. 8. Players A government funded radio station and TV program production organization in Hong Kong RTHK produces 1000 hours of programmes each week, operates 7 FM/AM channels. RTHK also produce TV programs to air on the 2 TV broadcast stations in agreed time slot. RTHK has full control over the content.
  9. 9. Players Distribution of Radio Programmes
  10. 10. Players Sustainability Public accountability Institutional independence Operational flexibility
  11. 11. Players Public Views • HKU public opinion poll (Mar 2006): A vast majority (68.6 %) agreed that a public broadcaster should be governed by a body independent of the Government • Other views : Status quo, privatization, propaganda arm of the Government
  12. 12. One of the biggest and most respectable media corporations. Monopolize the radio and television industry in Britain for a long time. Extended services: book publishing, newspaper, English-learning and Internet news. Players
  13. 13. Players There are many BBC radio channels all over Europe. BBC World Service. BBC’s advantage over other channels: 1. Multi-structured integrated production capacity 2. Exploiting the synergies integral to its news-gathering activities
  14. 14. Players • Two terrestrial television services • Two satellite television • Three radio networks Japan’s national public broadcasting organization
  15. 15. Players The services of NHK WORLD consist of the following four categories: • NHK WORLD TV — International TV broadcasting in English • NHK WORLD PREMIUM — International TV distributing in Japanese • NHK WORLD RADIO JAPAN — International radio broadcasting (services in 18 languages) • NHK WORLD INTERNET SERVICE (services in 18 languages)
  16. 16. Revenue Model Public Funding Sources • Direct Government funding • Revenue from programme sales and commercial sources • Mixed funding sources
  17. 17. Revenue Model Comparison of public funds received by different public broadcasters
  18. 18. Revenue Model Government Funding in the Past Five Years 100 200 300 400 500 600 Founding Received
  19. 19. Revenue Model Financial provision in ETV 28.2 Financial provision in New Media Financial provision in Radio 233.7 23.8 Financial provision in TV 332.3
  20. 20. Operation Organization New Media Radio TV
  21. 21. Operation — Organization Organization Program Radio Program producing TV Corporate Business TV Programming & Administration Public & Current Affairs Programs New Media Corporate Business Developments
  22. 22. Operation — New Media 13 Persons =3 Design. 4 Technology. 6 Content Studio- Production Website Mobile App Studio-Production • Self-produced <E-learning Program> UGC: “unusual journey” • Re-production: special project from TV & Radio program < Material Adding; Interactive>
  23. 23. Operation --Radio Studio Production • Talk Show • News • Music Mixing & Broadcast Station • Radio Tower • Editing, Mixing and conversion > Streaming Service > Website Download > Podcast > APP Web Server -- 7 FM Channels to fit different needs.
  24. 24. Operation-- TV -- no TV channel now Jan 2014 their own channel will start operating >Programing— RTHK produces public affairs television programs which are broadcast by Hong Kong's two commercial television channels, TVB and ATV. >Broadcast on the website TV & Radio program Average more than 30W visits
  25. 25. Technology a. DAB • extraneous interference • perceptual audio coding • sound of CD quality • efficient use of spectrum • all sorts of information newly assigned spectral bands OFTA香港电讯管理局 office of the Telecommunication Authority 117,865,000(1億)constructing
  26. 26. Technology • Lyrics • Street maps • Parking information • Local hazard warning • Traffic flow
  27. 27. Technology HK market •One channel covers the whole city •Price:100+ seldom installed in cars and taxis
  28. 28. Technology b. Encoding Conversion process is done by modems and codecs
  29. 29. Technology c. APS Automated Publishing System • Detailed description (who, what, whether) • Automatically published online • Key concept: to control scheduling and costs by better content management. • Manpower & Time Saving
  30. 30. Technology d. audio streaming New format • 1994-the first radio station in Hong Kong to offer Internet streaming • 2004-All channels of RTHK broadcast 24-hour live on the Internet • High Quality audio stream format Screen size & connection speed---different file size Crashes Buffering increase audience base Buffering
  31. 31. Technology Page Views 145,525,630 4,694,375 Visits 9,576,417 308,917 ive Streaming Hits L 31,995,068 1,032,099 Catch Up Media 20,117,816 648,962 International Visits % 30.1% - Visits from Hong Kong % 69.9% - Audience is online
  32. 32. Technology e. RSS in podcast Element Description Example Title The name of the channel. It's how people refer to your service. If you have an HTML website that contains the same information as your RSS file, the title of your channel should be the same as the title of your website. GoUpstate.com News Headlines Link The URL to the HTML website corresponding to the channel. http://www.goupstate.co m/ Description Phrase or sentence describing the channel. The latest news from GoUpstate.com, a Spartanburg Herald- Journal Web site. • Really Simple Syndication: Web content syndication format • Subscribe' to content and have updates automatically delivered to you • Access frequently updated content on the Internet
  33. 33. Technology f. Geographic Blocking Content bought from other production house
  34. 34. Technology i. Backstage control for UGC content • Every content generated by the user will not be censored and filtered • There is no gatekeeper • No delete from backstage • An open and free platform for talents and ideas to share
  35. 35. Intellectual Property One department takes the responsibility for copyright. • Archive –with no copyright infringement • Music played in live broadcasting- 10,000 for CASH. • Content bought from other production house- only be streamed within Hong Kong • Sell Content- Commercial use: several million HKD/year license fee. Noncommercial use: Just let them know
  36. 36. Ecology---Originator Radio Department (DJ, guest speaker, reporter…) TV Department (producer, director editor, host, journalist…) New Media department (content creator, designer) PublicIndependent production studio TV network oversea RTHK & government department
  37. 37. Ecology---Producer RTHK Hire staff (Radio/TV/New Media) Pay music royalty fee Deliver content on website/APPs Manage podcasts DVD Charge Royalty
  38. 38. Ecology—Distributer & Syndication Radio TV Website Smart TV DVD Oversea TV station
  39. 39. APPs
  40. 40. Ecology---Consumer Home ( Radio, TV set) PC Mobile Podcasts
  41. 41. Ecology Overview Anytime Anywhere Any device Home Music Radio Program DJ TV Program producer New media designer Website Radio station Local TV station APPs Podcasts DVD Smart TV CASH HK Mobile PC PC+Mobile Oversea TV stations Syndication
  42. 42. Next Digital Terrestrial Television (DTT) broadcasting • This service will tentatively provide three television channels (namely Channel's 31, 32 and 33). • Signal testing of the channels is now underway. • the RTHK’s DTT broadcasting service will be formally launched in 2018.
  43. 43. Next Combination with mobile devices • further develop mobile applications and podcasting to enhance the services to users of mobile devices • add more mobile applications to support smart phones and smart televisions with different operating systems • do more research on new coming wearable devices with a view to reaching out to young and new audience.
  44. 44. Five Forces Analysis
  45. 45. Threats of the New Entrants Internet Radio Station D100
  46. 46. Rivalry among Existing Competitions Not that fierce
  47. 47. The Bargaining Power of Buyers • Non commercial organizations and individuals: free Commercial buyers of their content I. Reach a consensus about whenwherehow the program will be broadcast II. Any buyer wants to title sponsorship will be prohibited III. Advertisements inserted in the content must abide to local laws RTHK will charge a bit sum of money for this Commercial use, but it’s usually not much
  48. 48. The Bargaining Power of Supplier TV content industry Famous production company/studio --- Strong replaceability Competitive In general--- Strong not strong
  49. 49. Threats of Substitutes • Two substitutes in music domain: • Podcast • Douban FM
  50. 50. Suggestions
  51. 51. Program Commission Category Optimization Overseas Market Expansion Social Network Promotion
  52. 52. Q&A Thank you

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