How to Turn Web Browsers into           Buyers Create a flood of web traffic that converts to customers with Carolyn Frith...
Building Business through Your           Website Create a flood of web traffic that converts to customers with Carolyn Fri...
Imagine how wonderful it would be if you didn’thave to sell you business.Business simply flowed in from your website.It ca...
A hardworking website can work like awell-oiled, money-making machine.It attracts a flood of traffic right at whenthey’re ...
The Three Building Blocks of a   Money-Making WebsiteCreate a flood of web traffic that converts to customers with Carolyn...
First there’s the technology to assure your websiteruns smoothly – pages load in a split second, linkssprint to their dest...
Then there’s the pretty stuff – the branding, eyecandy and visual cues.According to user-experience psychologist andauthor...
And finally there’s the website copywriting.Or, at least, that’s the way many business peopleattack the challenge. But it’...
The Upside Down ApproachCreate a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC        ...
This is what’s upside down. Business people hirethe technicians, the designer and, at a last minute,they might hire a webs...
Or maybe they don’t even hire one.In that case they fill the pages with copy that’s cutand pasted from a couple of old bro...
In the rush to meet the launch deadline thecompany’s goals of attracting, engaging andpersuading website visitors are all ...
Why Copywriting Should Come First   Create a flood of web traffic that converts to customers with Carolyn Frith Marketing,...
In a recent study participants were asked whichfeatures of a site earned their trust.74 percent cited the sites content, n...
Thats because after their initial yes/no screening,which is based on look and feel, visitors read andexplored to assess cr...
The Upfront Work of Website        CopywritingCreate a flood of web traffic that converts to customers with Carolyn Frith ...
To create copy that revitalizes yourwebsite you have to define your:   Goals;   Audience; and   The benefits you offer. Cr...
So think through the answers to these questionsbefore you write a word:   What are the goals for your website?  Who are yo...
At the end of this process you should be ableto describe your prospects in detail.It always helps to write personas (ordes...
Five Powerful Tips to Turbo-Charge     Your Website Copywriting   Create a flood of web traffic that converts to customers...
1. Captivate your prospects by tapping   into their emotions and arousing   their interest. Create a flood of web traffic ...
2. Pepper your website with   testimonials, guarantees, and case   studies to build trust. Create a flood of web traffic t...
3. Write for scanners. Include crisp   headlines, snappy sub-heads and   welcome white space. Create a flood of web traffi...
4. Include a call to action that tells   your prospects clearly what you   want them to do. Create a flood of web traffic ...
5. Compel them to inquire or buy by reminding   them of the benefits in the call to action.   For example: “For a website ...
What Else does a Business-Building         Website Need? Create a flood of web traffic that converts to customers with Car...
There are three more things you need to do.1. Search engine optimization to attract visitors.   I’ll cover that in another...
Next Steps: Turning Your Web Browsers              into Buyers   Create a flood of web traffic that converts to customers ...
There’s quite a bit of work to do. And if youhaven’t done it before, there’s a lot to learn.You can take these tips and do...
Or if you want help to create anengaging, persuasive website that’s a magnet forsearch engines, check out our websitecopyw...
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Build a website that attracts, engages and converts

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How to create a website that turns browsers into buyers.

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Build a website that attracts, engages and converts

  1. 1. How to Turn Web Browsers into Buyers Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  2. 2. Building Business through Your Website Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  3. 3. Imagine how wonderful it would be if you didn’thave to sell you business.Business simply flowed in from your website.It can happen.. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  4. 4. A hardworking website can work like awell-oiled, money-making machine.It attracts a flood of traffic right at whenthey’re looking for what you offer.Then it converts that traffic to payingcustomers. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  5. 5. The Three Building Blocks of a Money-Making WebsiteCreate a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  6. 6. First there’s the technology to assure your websiteruns smoothly – pages load in a split second, linkssprint to their destinations, and leads are capturedand securely locked down. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  7. 7. Then there’s the pretty stuff – the branding, eyecandy and visual cues.According to user-experience psychologist andauthor Susan Weinschenk the initial decision tolinger on a website is related to the website’s lookand feel. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  8. 8. And finally there’s the website copywriting.Or, at least, that’s the way many business peopleattack the challenge. But it’s an upside downapproach. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  9. 9. The Upside Down ApproachCreate a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  10. 10. This is what’s upside down. Business people hirethe technicians, the designer and, at a last minute,they might hire a website copywriter. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  11. 11. Or maybe they don’t even hire one.In that case they fill the pages with copy that’s cutand pasted from a couple of old brochures, orchurned out by whoever has a few free hours tostring words together like sausages. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  12. 12. In the rush to meet the launch deadline thecompany’s goals of attracting, engaging andpersuading website visitors are all but forgotten.You have to admit, it’s a little upside down. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  13. 13. Why Copywriting Should Come First Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  14. 14. In a recent study participants were asked whichfeatures of a site earned their trust.74 percent cited the sites content, not its looks. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  15. 15. Thats because after their initial yes/no screening,which is based on look and feel, visitors read andexplored to assess credibility and relevance. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  16. 16. The Upfront Work of Website CopywritingCreate a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  17. 17. To create copy that revitalizes yourwebsite you have to define your: Goals; Audience; and The benefits you offer. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  18. 18. So think through the answers to these questionsbefore you write a word: What are the goals for your website? Who are your prospects? How does your product or service improve your prospect’s life? And, why are your prospects are better off buying from you than your competitor? Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  19. 19. At the end of this process you should be ableto describe your prospects in detail.It always helps to write personas (ordescriptions) of a few typical prospects.Then empathize with them and describe theirhopes, dreams and fears.Imagine how your product or service canimprove their lives. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  20. 20. Five Powerful Tips to Turbo-Charge Your Website Copywriting Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  21. 21. 1. Captivate your prospects by tapping into their emotions and arousing their interest. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  22. 22. 2. Pepper your website with testimonials, guarantees, and case studies to build trust. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  23. 23. 3. Write for scanners. Include crisp headlines, snappy sub-heads and welcome white space. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  24. 24. 4. Include a call to action that tells your prospects clearly what you want them to do. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  25. 25. 5. Compel them to inquire or buy by reminding them of the benefits in the call to action. For example: “For a website that attracts visitors and turns browsers into buyers, call Carolyn Frith Marketing NOW at 610-340- 0622.” Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  26. 26. What Else does a Business-Building Website Need? Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  27. 27. There are three more things you need to do.1. Search engine optimization to attract visitors. I’ll cover that in another video.2. Design for visual appeal that reflects your company’s image and reinforces your message.3. Implement technology that assures a people- and search-engine-friendly website. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  28. 28. Next Steps: Turning Your Web Browsers into Buyers Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  29. 29. There’s quite a bit of work to do. And if youhaven’t done it before, there’s a lot to learn.You can take these tips and do it yourself. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
  30. 30. Or if you want help to create anengaging, persuasive website that’s a magnet forsearch engines, check out our websitecopywriting services athttp://www.carolynfrith.com/Website_Copywriting.htmlFor immediate help call NOW at 610-340-0622 orwrite cfrith@carolynfrith.com for a FREE 30-minute consultation. Create a flood of web traffic that converts to customers with Carolyn Frith Marketing, LLC www.carolynfrith.com 610-340-0622
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