SIX START-UPTECHNOLOGY TRENDSTHAT ONE ENERGYLAWYER USED TOCONNECT WITHCLIENTS...AND THAT ALLLAWYERS NEED TOKNOW        @CA...
The web’s changing      paradigm.Web 1.0       Web 2.0
A SHORT HISTORY OF THE WEBEYEBALLS, NUMBERS & TRAFFIC
THE WEB HASTRANSFORMED FROMA UNIFORM, STATIC,COOKIE-CUTTEREXPERIENCE TO...
FROM COOKIE CUTTER TO CUSTOMIZED CONNECTION, CURATION, CONSUMER-GENERATED & MULTIPLE CHANNELS
6 TRENDS
FROM1   SEARCH TO     DISCOVERY    (PINTEREST)                    4   FREEMIUM        APP-              INNOVATOR’S2     I...
1. Search to   Discovery
THINGS THAT ARE COMMON    THINGS THAT ARE FOUND:
THINGS THAT ARE DISCOVERED:VALUED
PINTEREST: NOT ABOUT FINDING, BUT DISCOVERY   USERS SHARE THEIR “BEST KEPT SECRETS” WITH THE WORLD [WIDE WEB]
WOMEN DISCOVER, MEN SEARCH/FINDWOMEN ARE THE FAMILY DECISION MAKERS. IMPORTANT FOR WOMEN TO DISCOVER YOU.
How to be          Shareddiscovered         interestsonline:	 	 	 	 	 	                   Great content                 Ra...
DISCOVER BUSINESS CARD IDEASHTTP://MYSHINGLE.COM/LAWYER-BUSINESS-CARD-FISHBOWL/
CLIENTS CAN DISCOVER WHAT EXCITES YOU     CAROLYN ELEFANT GREEN TECH INFOGRAPHICS COLLECTION
GREAT CONTENT SPEAKS FOR ITSELFGREAT CONTENT = GREAT WAY TO BE DISCOVERED
Ratings &ReviewsClients have an opportunityto brag about their greatlawyer
2. App-    ification**REBRANDING THE NICHE PRACTICE
Why do weDoes one thing really well.Can tailor of suite offunctions.Easy to develop & use.Low barriers to entry.They’re fu...
APP’IFIED LEGAL PRACTICESAPPS EXPLAIN THE GROWING APPEAL OF NICHE PRACTICE FOR LAWYERS & CLIENTS
3. Affiliate Redistribution   &     Integration
INCREASING INTEGRATION OFWIN WIN FOR ALL INVOLVED
SOLOS CAN CROSS MARKET W/DIFFERENTAFFILIATE WITH OTHER SOLO AND SMALL FIRMS TO TIE TOGETHER DIFFERENT SPECIALTIES
4. FREEMIUM
WHY FREE?*  IT’S A REALITY.  CONSUMERS ARE  ACCUSTOMED TO IT  CAN CREATE NEW  MARKETS  CAN CRUSH  SERVICES THAT  HAVE NOTH...
But willthey buythe cow?   Yes!
LEGALLY FREE!FROM BIG LAW TO SMALL & SOLO LAW.
5.   Innovator’s     dilemma: how     start-ups compete
WHAT IS THE Innovator’s Incumbents can’t guard all their turf & too costly to defend marginal business. Opens the door for...
LEGAL ZOOM & LAWYERSCLASSIC EXAMPLE OF INNOVATORS’ DILEMMA - LZ TOOK CASES LAWYERS NEVER WANTED
EXAMPLES OF LAWYERS CAPITALIZING ON INNOVATOR’S DILEMMAEXPUNGEMENT CLINICS, OCEAN RENEWABLE ENERGY
6.   Back to the     Future: the Power     of Connection
Secret of Instagram SuccessDisruptiveAddictiveNostalgia
WEB ISN’T ABOUT BRUTE FORCE BUT CONNECTIONPUTS THE WOW IN THE WEB AND IN OUR WORLD AND TAKES US BACK TO A TIME WHEN WE PLU...
JUST LIKE THE MAGIC OF THE POWER STRIP
TO CONNECT WITH CAROLYN      ONLINE OR OFFLINE:CAROLYNELEFANT.COMMYSHINGLE.COMBLOGS:MYSHINGLE.COMNEXTGENERATIONENERGYLAW.C...
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Six Start-Up Technology Trends That Start Up Lawyers Can Use

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  • Six Start-Up Technology Trends That Start Up Lawyers Can Use

    1. SIX START-UPTECHNOLOGY TRENDSTHAT ONE ENERGYLAWYER USED TOCONNECT WITHCLIENTS...AND THAT ALLLAWYERS NEED TOKNOW @CAROLYNELEFANT
    2. The web’s changing paradigm.Web 1.0 Web 2.0
    3. A SHORT HISTORY OF THE WEBEYEBALLS, NUMBERS & TRAFFIC
    4. THE WEB HASTRANSFORMED FROMA UNIFORM, STATIC,COOKIE-CUTTEREXPERIENCE TO...
    5. FROM COOKIE CUTTER TO CUSTOMIZED CONNECTION, CURATION, CONSUMER-GENERATED & MULTIPLE CHANNELS
    6. 6 TRENDS
    7. FROM1 SEARCH TO DISCOVERY (PINTEREST) 4 FREEMIUM APP- INNOVATOR’S2 IFICATION 5 DILEMMA (REBRANDIN THE DISRUPTORS G OF “NICHE (LEGAL ZOOM) PRACTICE” BACK TO THE 6 AFFILIATED3 DISTRIBUTION FUTURE & INTEGRATION POWER OF (FB CONECT) CONNECTION (INSTAGRAM)
    8. 1. Search to Discovery
    9. THINGS THAT ARE COMMON THINGS THAT ARE FOUND:
    10. THINGS THAT ARE DISCOVERED:VALUED
    11. PINTEREST: NOT ABOUT FINDING, BUT DISCOVERY USERS SHARE THEIR “BEST KEPT SECRETS” WITH THE WORLD [WIDE WEB]
    12. WOMEN DISCOVER, MEN SEARCH/FINDWOMEN ARE THE FAMILY DECISION MAKERS. IMPORTANT FOR WOMEN TO DISCOVER YOU.
    13. How to be Shareddiscovered interestsonline: Great content Ratings
    14. DISCOVER BUSINESS CARD IDEASHTTP://MYSHINGLE.COM/LAWYER-BUSINESS-CARD-FISHBOWL/
    15. CLIENTS CAN DISCOVER WHAT EXCITES YOU CAROLYN ELEFANT GREEN TECH INFOGRAPHICS COLLECTION
    16. GREAT CONTENT SPEAKS FOR ITSELFGREAT CONTENT = GREAT WAY TO BE DISCOVERED
    17. Ratings &ReviewsClients have an opportunityto brag about their greatlawyer
    18. 2. App- ification**REBRANDING THE NICHE PRACTICE
    19. Why do weDoes one thing really well.Can tailor of suite offunctions.Easy to develop & use.Low barriers to entry.They’re fun-sized!
    20. APP’IFIED LEGAL PRACTICESAPPS EXPLAIN THE GROWING APPEAL OF NICHE PRACTICE FOR LAWYERS & CLIENTS
    21. 3. Affiliate Redistribution & Integration
    22. INCREASING INTEGRATION OFWIN WIN FOR ALL INVOLVED
    23. SOLOS CAN CROSS MARKET W/DIFFERENTAFFILIATE WITH OTHER SOLO AND SMALL FIRMS TO TIE TOGETHER DIFFERENT SPECIALTIES
    24. 4. FREEMIUM
    25. WHY FREE?* IT’S A REALITY. CONSUMERS ARE ACCUSTOMED TO IT CAN CREATE NEW MARKETS CAN CRUSH SERVICES THAT HAVE NOTHING TO SELL BUT FORMS *NO, NO, NO! THIS ISN’T ABOUT FREE CONSULTATIONS!! IN FACT, IF YOU GIVE AWAY ENOUGH FREE, CLIENTS WILL PAY FOR CONSULTS!
    26. But willthey buythe cow? Yes!
    27. LEGALLY FREE!FROM BIG LAW TO SMALL & SOLO LAW.
    28. 5. Innovator’s dilemma: how start-ups compete
    29. WHAT IS THE Innovator’s Incumbents can’t guard all their turf & too costly to defend marginal business. Opens the door for newbies (or “disruptors” to swoop in and take away undesireable pieces and turn trash to treasure
    30. LEGAL ZOOM & LAWYERSCLASSIC EXAMPLE OF INNOVATORS’ DILEMMA - LZ TOOK CASES LAWYERS NEVER WANTED
    31. EXAMPLES OF LAWYERS CAPITALIZING ON INNOVATOR’S DILEMMAEXPUNGEMENT CLINICS, OCEAN RENEWABLE ENERGY
    32. 6. Back to the Future: the Power of Connection
    33. Secret of Instagram SuccessDisruptiveAddictiveNostalgia
    34. WEB ISN’T ABOUT BRUTE FORCE BUT CONNECTIONPUTS THE WOW IN THE WEB AND IN OUR WORLD AND TAKES US BACK TO A TIME WHEN WE PLUGGED IN
    35. JUST LIKE THE MAGIC OF THE POWER STRIP
    36. TO CONNECT WITH CAROLYN ONLINE OR OFFLINE:CAROLYNELEFANT.COMMYSHINGLE.COMBLOGS:MYSHINGLE.COMNEXTGENERATIONENERGYLAW.COMRENEWABLESOFFSHORE.COMTWITTER:@CAROLYNELEFANT@NEXTGENERATIONENERGYLAWYEREMAIL:CAROLYN.ELEFANT@GMAIL.COMPHONE: 202-297-6100

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