Six Start-Up Tech Trends That Start-Up Law Firms Need to Know
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Six Start-Up Tech Trends That Start-Up Law Firms Need to Know

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Six Start-Up Tech Trends That Start-Up Law Firms Need to Know Presentation Transcript

  • 1. 6 START-UP TECHNOLOGY TRENDS THAT 1 ENERGY LAWYERUSED TO CONNECTWITH CLIENTS...ANDTHAT ALL LAWYERS NEED TO KNOW @CAROLYNELEFANT
  • 2. The web’s changing paradigm. Web 1.0 Web 2.0
  • 3. A SHORT HISTORY OF THE WEBEYEBALLS, NUMBERS & TRAFFIC
  • 4. THE WEB HASTRANSFORMEDFROM AUNIFORM,STATIC,COOKIE-CUTTEREXPERIENCETO...
  • 5. FROM COOKIE CUTTER TO CUSTOMIZED CONNECTION, CURATION, CONSUMER-GENERATED & MULTIPLE CHANNELS
  • 6. 6TRENDS
  • 7. FROM1. SEARCH TO DISCOVERY (PINTEREST) 4. FREEMIUM2 APP- INNOVATOR’S 5. IFICATION DILEMMA (REBRANDIN THE DISRUPTORS. G OF “NICHE PRACTICE” (LEGAL ZOOM) AFFILIATED BACK TO THE DISTRIBUTION FUTURE3. & INTEGRATION (FB CONECT) 6. POWER OF CONNECTION (INSTAGRAM)
  • 8. 1 Search to. Discovery
  • 9. THINGS THAT ARE FOUND:THINGS THAT ARE COMMON
  • 10. THINGS THAT ARE
  • 11. PINTEREST: NOT ABOUT FINDING, BUT DISCOVERY USERS SHARE THEIR “BEST KEPT SECRETS” WITH THE WORLD [WIDE WEB]
  • 12. WOMEN DISCOVER, MEN SEARCH/FINDWOMEN ARE THE FAMILY DECISION MAKERS. IMPORTANT FOR WOMEN TO DISCOVER YOU.
  • 13. How to be shareddiscovered interestsonline: Great content ratings
  • 14. DISCOVER BUSINESS CARD IDEASHTTP://MYSHINGLE.COM/LAWYER-BUSINESS-CARD-FISHBOWL/
  • 15. CLIENTS CAN DISCOVER WHAT EXCITES YOU CAROLYN ELEFANT GREEN TECH INFOGRAPHICS COLLECTION
  • 16. GREAT CONTENT SPEAKS FOR ITSELFGREAT CONTENT = GREAT WAY TO BE DISCOVERED
  • 17. Ratings &ReviewsClients have anopportunity to bragabout their greatlawyer
  • 18. 2 app- . ification**REBRANDING THE NICHE PRACTICE
  • 19. Why do weDoes one thing really well.Can tailor of suite offunctions.Easy to develop & use.Low barriers to entry.They’re fun-sized!
  • 20. APP’IFIED LEGAL PRACTICESAPPS EXPLAIN THE GROWING APPEAL OF NICHE PRACTICE FOR LAWYERS & CLIENTS
  • 21. 3 affiliate. redistribution & Integration
  • 22. INCREASING INTEGRATION OFWIN WIN FOR ALL INVOLVED
  • 23. SOLOS CAN CROSS MARKET W/DIFFERENTAFFILIATE WITH OTHER SOLO AND SMALL FIRMS TO TIE TOGETHER DIFFERENT SPECIALTIES
  • 24. 4 FREEMIU. M
  • 25. WHY free?* IT’S A REALITY. CONSUMERS ARE ACCUSTOMED TO IT CAN CREATE NEW MARKETS CAN CRUSH SERVICES THAT HAVE NOTHING TO SELL BUT FORMS *NO, NO, NO! THIS ISN’T ABOUT FREE CONSULTATIONS!! IN FACT, IF YOU GIVE AWAY ENOUGH FREE, CLIENTS WILL PAY FOR CONSULTS!
  • 26. But willthey buythe cow? Yes!
  • 27. LEGALLY FREE!FROM BIG LAW TO SMALL & SOLO LAW.
  • 28. 5 Innovator’s. dilemma: how start-ups compete
  • 29. WHAT IS THE Innovator’s Incumbents can’t guard all their turf & too costly to defend marginal business. Opens the door for newbies (or “disruptors” to swoop in and take away undesireable pieces and turn trash to treasure
  • 30. LEGAL ZOOM & LAWYERSCLASSIC EXAMPLE OF INNOVATORS’ DILEMMA - LZ TOOK CASES LAWYERS NEVER WANTED
  • 31. EXAMPLES OF LAWYERS CAPITALIZING ON INNOVATOR’S DILEMMAEXPUNGEMENT CLINICS, OCEAN RENEWABLE ENERGY
  • 32. 6 back to the. future: the power of connection
  • 33. Secret of InstagramDisruptiveAddictiveNostalgia
  • 34. WEB ISN’T ABOUT BRUTE FORCE BUT CONNECTIONPUTS THE WOW IN THE WEB AND IN OUR WORLD AND TAKES US BACK TO A TIME WHEN WE PLUGGED IN
  • 35. JUST LIKE THE MAGIC OF THE POWER STRIP
  • 36. TO CONNECT WITH CAROLYN ONLINE OR OFFLINE:CAROLYNELEFANT.COMMYSHINGLE.COMBLOGS:MYSHINGLE.COMNEXTGENERATIONENERGYLAW.COMRENEWABLESOFFSHORE.COMTWITTER:@CAROLYNELEFANT@NEXTGENERATIONENERGYLAWYEREMAIL:CAROLYN.ELEFANT@GMAIL.COMPHONE: 202-297-6100