6 START-UP   TECHNOLOGY TRENDS THAT 1  ENERGY LAWYERUSED TO CONNECTWITH CLIENTS...ANDTHAT ALL LAWYERS  NEED TO KNOW   @CAR...
The web’s changing    paradigm.     Web 1.0     Web 2.0
A SHORT HISTORY OF THE WEBEYEBALLS, NUMBERS & TRAFFIC
THE WEB HASTRANSFORMEDFROM AUNIFORM,STATIC,COOKIE-CUTTEREXPERIENCETO...
FROM COOKIE CUTTER TO CUSTOMIZED CONNECTION, CURATION, CONSUMER-GENERATED & MULTIPLE CHANNELS
6TRENDS
FROM1.   SEARCH TO      DISCOVERY     (PINTEREST)                     4.   FREEMIUM2        APP-               INNOVATOR’S...
1  Search to.  Discovery
THINGS THAT ARE FOUND:THINGS THAT ARE    COMMON
THINGS THAT ARE
PINTEREST: NOT ABOUT FINDING, BUT DISCOVERY   USERS SHARE THEIR “BEST KEPT SECRETS” WITH THE WORLD [WIDE WEB]
WOMEN DISCOVER, MEN SEARCH/FINDWOMEN ARE THE FAMILY DECISION MAKERS. IMPORTANT FOR WOMEN TO DISCOVER YOU.
How to be         shareddiscovered        interestsonline:                      Great content                ratings
DISCOVER BUSINESS CARD IDEASHTTP://MYSHINGLE.COM/LAWYER-BUSINESS-CARD-FISHBOWL/
CLIENTS CAN DISCOVER WHAT EXCITES YOU     CAROLYN ELEFANT GREEN TECH INFOGRAPHICS COLLECTION
GREAT CONTENT SPEAKS FOR ITSELFGREAT CONTENT = GREAT WAY TO BE DISCOVERED
Ratings &ReviewsClients have anopportunity to bragabout their greatlawyer
2   app- .   ification**REBRANDING THE NICHE PRACTICE
Why do weDoes one thing really well.Can tailor of suite offunctions.Easy to develop & use.Low barriers to entry.They’re fu...
APP’IFIED LEGAL PRACTICESAPPS EXPLAIN THE GROWING APPEAL OF NICHE PRACTICE FOR LAWYERS & CLIENTS
3   affiliate.   redistribution     &     Integration
INCREASING INTEGRATION OFWIN WIN FOR ALL INVOLVED
SOLOS CAN CROSS MARKET W/DIFFERENTAFFILIATE WITH OTHER SOLO AND SMALL FIRMS TO TIE TOGETHER DIFFERENT SPECIALTIES
4 FREEMIU. M
WHY free?* IT’S A REALITY. CONSUMERS ARE ACCUSTOMED TO IT CAN CREATE NEW MARKETS CAN CRUSH SERVICES THAT HAVE NOTHING TO S...
But willthey buythe cow?   Yes!
LEGALLY FREE!FROM BIG LAW TO SMALL & SOLO LAW.
5   Innovator’s.   dilemma:    how start-ups    compete
WHAT IS THE Innovator’s Incumbents can’t guard all their turf & too costly to defend marginal business. Opens the door for...
LEGAL ZOOM & LAWYERSCLASSIC EXAMPLE OF INNOVATORS’ DILEMMA - LZ TOOK CASES LAWYERS NEVER WANTED
EXAMPLES OF LAWYERS CAPITALIZING ON INNOVATOR’S DILEMMAEXPUNGEMENT CLINICS, OCEAN RENEWABLE ENERGY
6    back to the.   future: the    power of    connection
Secret of InstagramDisruptiveAddictiveNostalgia
WEB ISN’T ABOUT BRUTE FORCE BUT CONNECTIONPUTS THE WOW IN THE WEB AND IN OUR WORLD AND TAKES US BACK TO A TIME WHEN WE PLU...
JUST LIKE THE MAGIC OF THE POWER STRIP
TO CONNECT WITH CAROLYN      ONLINE OR OFFLINE:CAROLYNELEFANT.COMMYSHINGLE.COMBLOGS:MYSHINGLE.COMNEXTGENERATIONENERGYLAW.C...
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Six Start-Up Tech Trends That Start-Up Law Firms Need to Know

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  • Six Start-Up Tech Trends That Start-Up Law Firms Need to Know

    1. 1. 6 START-UP TECHNOLOGY TRENDS THAT 1 ENERGY LAWYERUSED TO CONNECTWITH CLIENTS...ANDTHAT ALL LAWYERS NEED TO KNOW @CAROLYNELEFANT
    2. 2. The web’s changing paradigm. Web 1.0 Web 2.0
    3. 3. A SHORT HISTORY OF THE WEBEYEBALLS, NUMBERS & TRAFFIC
    4. 4. THE WEB HASTRANSFORMEDFROM AUNIFORM,STATIC,COOKIE-CUTTEREXPERIENCETO...
    5. 5. FROM COOKIE CUTTER TO CUSTOMIZED CONNECTION, CURATION, CONSUMER-GENERATED & MULTIPLE CHANNELS
    6. 6. 6TRENDS
    7. 7. FROM1. SEARCH TO DISCOVERY (PINTEREST) 4. FREEMIUM2 APP- INNOVATOR’S 5. IFICATION DILEMMA (REBRANDIN THE DISRUPTORS. G OF “NICHE PRACTICE” (LEGAL ZOOM) AFFILIATED BACK TO THE DISTRIBUTION FUTURE3. & INTEGRATION (FB CONECT) 6. POWER OF CONNECTION (INSTAGRAM)
    8. 8. 1 Search to. Discovery
    9. 9. THINGS THAT ARE FOUND:THINGS THAT ARE COMMON
    10. 10. THINGS THAT ARE
    11. 11. PINTEREST: NOT ABOUT FINDING, BUT DISCOVERY USERS SHARE THEIR “BEST KEPT SECRETS” WITH THE WORLD [WIDE WEB]
    12. 12. WOMEN DISCOVER, MEN SEARCH/FINDWOMEN ARE THE FAMILY DECISION MAKERS. IMPORTANT FOR WOMEN TO DISCOVER YOU.
    13. 13. How to be shareddiscovered interestsonline: Great content ratings
    14. 14. DISCOVER BUSINESS CARD IDEASHTTP://MYSHINGLE.COM/LAWYER-BUSINESS-CARD-FISHBOWL/
    15. 15. CLIENTS CAN DISCOVER WHAT EXCITES YOU CAROLYN ELEFANT GREEN TECH INFOGRAPHICS COLLECTION
    16. 16. GREAT CONTENT SPEAKS FOR ITSELFGREAT CONTENT = GREAT WAY TO BE DISCOVERED
    17. 17. Ratings &ReviewsClients have anopportunity to bragabout their greatlawyer
    18. 18. 2 app- . ification**REBRANDING THE NICHE PRACTICE
    19. 19. Why do weDoes one thing really well.Can tailor of suite offunctions.Easy to develop & use.Low barriers to entry.They’re fun-sized!
    20. 20. APP’IFIED LEGAL PRACTICESAPPS EXPLAIN THE GROWING APPEAL OF NICHE PRACTICE FOR LAWYERS & CLIENTS
    21. 21. 3 affiliate. redistribution & Integration
    22. 22. INCREASING INTEGRATION OFWIN WIN FOR ALL INVOLVED
    23. 23. SOLOS CAN CROSS MARKET W/DIFFERENTAFFILIATE WITH OTHER SOLO AND SMALL FIRMS TO TIE TOGETHER DIFFERENT SPECIALTIES
    24. 24. 4 FREEMIU. M
    25. 25. WHY free?* IT’S A REALITY. CONSUMERS ARE ACCUSTOMED TO IT CAN CREATE NEW MARKETS CAN CRUSH SERVICES THAT HAVE NOTHING TO SELL BUT FORMS *NO, NO, NO! THIS ISN’T ABOUT FREE CONSULTATIONS!! IN FACT, IF YOU GIVE AWAY ENOUGH FREE, CLIENTS WILL PAY FOR CONSULTS!
    26. 26. But willthey buythe cow? Yes!
    27. 27. LEGALLY FREE!FROM BIG LAW TO SMALL & SOLO LAW.
    28. 28. 5 Innovator’s. dilemma: how start-ups compete
    29. 29. WHAT IS THE Innovator’s Incumbents can’t guard all their turf & too costly to defend marginal business. Opens the door for newbies (or “disruptors” to swoop in and take away undesireable pieces and turn trash to treasure
    30. 30. LEGAL ZOOM & LAWYERSCLASSIC EXAMPLE OF INNOVATORS’ DILEMMA - LZ TOOK CASES LAWYERS NEVER WANTED
    31. 31. EXAMPLES OF LAWYERS CAPITALIZING ON INNOVATOR’S DILEMMAEXPUNGEMENT CLINICS, OCEAN RENEWABLE ENERGY
    32. 32. 6 back to the. future: the power of connection
    33. 33. Secret of InstagramDisruptiveAddictiveNostalgia
    34. 34. WEB ISN’T ABOUT BRUTE FORCE BUT CONNECTIONPUTS THE WOW IN THE WEB AND IN OUR WORLD AND TAKES US BACK TO A TIME WHEN WE PLUGGED IN
    35. 35. JUST LIKE THE MAGIC OF THE POWER STRIP
    36. 36. TO CONNECT WITH CAROLYN ONLINE OR OFFLINE:CAROLYNELEFANT.COMMYSHINGLE.COMBLOGS:MYSHINGLE.COMNEXTGENERATIONENERGYLAW.COMRENEWABLESOFFSHORE.COMTWITTER:@CAROLYNELEFANT@NEXTGENERATIONENERGYLAWYEREMAIL:CAROLYN.ELEFANT@GMAIL.COMPHONE: 202-297-6100
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