Full Disclosure: About a year ago, I knew almost zilch about social media. In fact, I am tech-phobic. Really. Ask anyone who knows me. Only the largess of my tech-savvy family and occasional panicky interactions with tech support enable me to stumble along in the digital era with a modicum of competence. Recently, however, I embarked on a quest to explore social media. What I learned persuaded me that anyone seeking to improve the teaching-learning landscape must initiate his or her own quest to understand and leverage the power of social media. I this chapter, I hope to inspire you to do exactly that.