Building your brand within a Franchise

3,910 views
3,689 views

Published on

All about building a brand in Franchising.

Published in: Business, Technology
1 Comment
9 Likes
Statistics
Notes
  • Nice slideshare! If you also add an application that manages all your digital marketing assets, then you're off to building greatness!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
3,910
On SlideShare
0
From Embeds
0
Number of Embeds
518
Actions
Shares
0
Downloads
0
Comments
1
Likes
9
Embeds 0
No embeds

No notes for slide

Building your brand within a Franchise

  1. 1. The ability to on-sell a franchise is largely based on theequity the brand has, or can develop. © Block Branding 2011
  2. 2. Consistently applying your brand gives people the confidence that, nomatter which store they chose to eat at, they’ll be guaranteed the samequality of product, service and experience. © Block Branding 2011
  3. 3. Branding a franchise is a fundamental investmentand is one of the key determinants in its long-termsuccess or failure. © Block Branding 2011
  4. 4. It’s really not about you. © Block Branding 2011
  5. 5. Building a franchisebusiness essentiallymeans developing acomprehensive‘package’ over aperiod of time. © Block Branding 2011
  6. 6. The strength of the brand equity represents some of the franchise offer. © Block Branding 2011
  7. 7. Map your market. Find out who they are. © Block Branding 2011
  8. 8. A singular vision,purpose and philosophy. © Block Branding 2011
  9. 9. You have to be consistently compelling. © Block Branding 2011
  10. 10. It’s all about finding theemotion in your brand. © Block Branding 2011
  11. 11. The possibilities are endless. © Block Branding 2011
  12. 12. This is a long-term investment. © Block Branding 2011
  13. 13. Is it really what they want? © Block Branding 2011
  14. 14. Yes, you’ve made it! © Block Branding 2011
  15. 15. Dilution of the brand, is effectively a dilution of your product. © Block Branding 2011
  16. 16. Koreans live and die by their brandsAussie meat pies in Korea? © Block Branding 2011
  17. 17. Bondi pie company visual # 1 © Block Branding 2011
  18. 18. © Block Branding 2011
  19. 19. © Block Branding 2011
  20. 20. Establish signature pieces for duplicationinto future franchising outlets. © Block Branding 2011
  21. 21. Do you really want to go there? © Block Branding 2011
  22. 22. If it isnt broke… © Block Branding 2011
  23. 23. © Block Branding 2011
  24. 24. He said WHAT? © Block Branding 2011
  25. 25. You see, customers get confused. Theydon’t understand what you mean to themanymore. And then, they start to stray © Block Branding 2011
  26. 26. But I don’t like that colour! © Block Branding 2011
  27. 27. Franchisees need to be able to react tolocal competition and seasonality issues. © Block Branding 2011
  28. 28. Always be consistent with your overall brand image. © Block Branding 2011
  29. 29. We don’t want communicationslooking like the parts and pieceswere randomly thrown on the page. © Block Branding 2011
  30. 30. The responsibility of head office is to build the brand,stimulate sales and accommodate local requirementsfrom the franchisees. © Block Branding 2011
  31. 31. Communicate, Communicate, Communicate. © Block Branding 2011
  32. 32. Remember that head office hasthe larger brand-building effort in mind. © Block Branding 2011
  33. 33. No, we’re notthe only oneswith good ideas. © Block Branding 2011
  34. 34. Share your ideas with the rest of your network. © Block Branding 2011
  35. 35. Anchor the idea or concept in the brand strategy. © Block Branding 2011
  36. 36. So where does social media fall into the mix? © Block Branding 2011
  37. 37. Build a solid online strategy first. © Block Branding 2011
  38. 38. Rule One: Establish your goals © Block Branding 2011
  39. 39. Rule Two:Define your objectives. © Block Branding 2011
  40. 40. Rule Three: Define your key messages. © Block Branding 2011
  41. 41. Think about a hammer trying to drive a screw.The tool doesn’t make the decisionto hit the wrong thing. You do. © Block Branding 2011
  42. 42. Be smart about communicating in social media circles… © Block Branding 2011
  43. 43. If you think it’s not going to spreadand you’re safe, that’s when it gets bigger. © Block Branding 2011
  44. 44. Domino’s got blind-sided by two idiots with a video camera. © Block Branding 2011
  45. 45. Repetition of a customer experience is fundamental to creating a successful franchise. © Block Branding 2011
  46. 46. Make allowances so the brand can grow. © Block Branding 2011
  47. 47. Make decisionsthrough yourcustomers’ eyes. © Block Branding 2011
  48. 48. Trust me, doing the ‘brand stuff’ later is a false economy. © Block Branding 2011
  49. 49. Be vigilant.
  50. 50. Brand building takespersistence and patience. © Block Branding 2011
  51. 51. And don’t forget to have fun! © Block Branding 2011

×