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  • Video Introduction Narrated by Carol Scholz
  • Narration An iPhone functions as a camera phone including text messaging and visual voicemail, a portable media player, and an Internet client, with e-mail, web browsing, and Wi-Fi connectivity. The user interface is built around the device's multi-touch screen, including a virtual keyboard rather than a physical one. Third-party applications are available from the App Store, which launched in mid-2008 and now has well over 200,000] "apps" approved by Apple. These apps have diverse functionalities, including games, reference GPS navigation, social networking, and advertising for television shows, films, and celebrities.
  • Narration – Developers have been creating specific applications for people with disabilities. Some of these apps enable people to; Speak Sign Learn braille Monitor behavior iPhone Watch this video on Voice Over for people with disabilities Narration – Developers have been creating specific applications for people with disabilities. Some of these apps enable people to; Speak Sign Learn braille Monitor behavior
  • In this section we will learn about the research that went into the development of the iPhone including;
  • Apple Development of the iPhone began with Apple CEO Steve Jobs' direction that Apple engineers investigate touchscreens. Apple created the device during a secretive and unprecedented collaboration with AT&T Mobility—Cingular Wireless at the time—at an estimated development cost of US $150 million over thirty months. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Instead, Cingular gave Apple the liberty to develop the iPhone's hardware and software in-house
  • US-based Intel , which supplies the NOR flash chips which hold the iPhone's updatable system software Korea's Samsung, makes the video processor IC. Japan's Sharp and Sanyo Epson , are among the suppliers of the phone's bright 3.5-inch display. The Real Manufacturer: The Foxconn Technology Group is a multinational business group anchored by the Hon Hai Precision Industry Co., Ltd. a Republic of China-registered corporation headquartered in Tucheng, Taiwan. Foxconn is the largest manufacturer of electronics and computer components worldwide, and mainly manufactures on contract to other companies. Among other things, Foxconn produces the Mac mini, the iPod, the iPad, and the iPhone for Apple Inc.; iPhone Primary Contractors - a partial list Software and design Apple USAA Assembly Foxconn Taiwan TFT LCD Screen Sanyo Epson, Sharp, TMD Japan Video processor chip Samsung Korea Touch screen overlay Balda Germany Bluetooth chip Cambridge Silicon Radio UK Chip manufacture TSMC, UMC Taiwan Baseband ICInfineon Technology Germany WIFI Chip Marvell USA Touch screen control chip Broadcom USAC MOS chip Micron USA
  • The iPhone can enlarge text to make it more accessible for vision-impaired users, and can accommodate hearing-impaired users with closed captioning and external TTY devices. The iPhone 3GS also features white on black mode, Voice Over (a screen reader), and zooming for impaired vision, and mono audio for limited hearing in one ear. Apple regularly publishes Voluntary Product Accessibility Templates which explicitly state compliance with the US regulation "Section 508".
  • Narrated Text Jobs unveiled the first iPhone to the public on January 9, 2007 in a keynote address. Apple was required to file for operating permits with the FCC, but since such filings are made available to the public, the announcement came months before the iPhone had received approval. The iPhone went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide.[12] The original iPhone was made available in the UK, France, and Germany in November 2007, and Ireland and Austria in the spring of 2008. On July 11, 2008, Apple released the iPhone 3G in twenty-two countries, including the original six.Apple has since released the iPhone 3G in upwards of eighty countries and territories. Apple announced the iPhone 3GS on June 8, 2009, along with plans to release it later in June, July, and August, starting with the U.S., Canada and major European countries on June 19. Many would-be users have objected to the iPhone's cost,and 40% of users have household incomes over 100,000 US$. In an attempt to gain a wider market, Apple has retained the 8 GB iPhone 3G at a lower price point. This is the latest of several price reductions since the iPhone's release in 2007; it now[ when? ] sells for one-sixth of the price of the original 8 GB iPhone when it first became available. In the U.S., it now[ when? ] costs $99, down from $599, although it requires a two-year contract and a SIM lock. Apple sold 6.1 million original iPhone units over five quarters. The company sold 3.8 million iPhone 3G units in the second quarter of fiscal 2009, ending March 2009, and 12.6 million 3G and 3GS combined, totaling 33.75 million iPhones sold to date (Q4 2009).
  • Since its release in 2007 the iPhone has shown steady dramatic growth. This is the data from sales per quarter.
  • Apple's Steve Jobs says iAd combines the emotional impact of TV advertising with the interactivity of the net. Photograph: AP Apple has taken more than $60m in bookings for its new iAd mobile advertising network – weeks before its scheduled launch on 1 July. The service – which will offer advertising inside mobile apps, initially on the iPhone and iPod Touch – promises to combine the emotion of TV advertising with the interactivity of internet advertising. Apple says the deals it has already secured represent almost half of the total forecasted mobile ad spend in the US for the second half of 2010.
  • The iPhone and its Applications are in the growth stage of the s-Curve as they do not have all of the market share. The Droid and Curve are two other phones with signficant market share. One of the advantages of the iPhone is that it has more applications which have been developed than any other smart phone and has cornered the market on the applications for people with disabilities. The iPhone and its apps have not leveled out or reached their maximum market share so have not completed the s-curve trajectory. The final stages are maturity and the iPhone and its applications are still so new having been first released in 2007 that they have not reached maturity. Unless the iPhone’s competition the Droid and Curve developers manage to develop a product which directly competes with the iPhone multifaceted capabilities and thousands of apps the market share for the iPhone will continue to grow.
  • What strategies would be best to help move them toward adoption
  • What strategies would be best to help move them toward adoption

Storyboard i phone scholz_week_7_finalversion Presentation Transcript

  • 1. iPhone & Applications for People With Disabilities Carol Scholz
  • 2. iPhone
    • The iPhone is a line of Internet and multimedia-enabled smartphones designed and marketed by Apple Inc.
    • The first iPhone was introduced on January 9, 2007.
  • 3. Need
    • Why do we need the iPhone?
    • The iPhone helps to streamline your life!
    • The iPhone actually provides access to three electronic devices in one;
      • cell phone
      • iPod or media device
      • PDA
  • 4. iPhone Applications for People With Disabilities
  • 5. Research
    • Research that went into the development of the iPhone includes;
    • (a) organization/people who developed the innovation,
    • (b) findings of their research,
    • (c) “lead thinkers,” for the innovation
    • d) how they convinced a manufacturer to produce the innovation
  • 6. Organization that Developed the iPhone
    • Apple CEO Steve Jobs
    • Investigated Touch Screens
    • Began with Collaboration with AT & T Mobility and Cingular
    • Motorola Collaborative Venture Rejected ROKR E1
    • Cingular Gave iPhone development to
  • 7. Research Findings Podcast & PowerPoint Slide
    • Four Generations of iPhone
    • Four Major Releases of iPhone OS
    • Orginal Design of Screen Size and Buttons Still Used
    • iPhone 3G – Cellular Network, GPS,compass faster processor,higher resolution camera and video
    • iPhone 4 has two cameras for FaceTime video calling higher resolution display,released on June 24, 2010 in certain countries and is in the process of being released worldwide.
  • 8. Lead Thinkers U-Tube Video of Jobs & Podcast Embedded in Pwrpt
    • Click here to watch Steve Jobs announce the release of iPhone 4
  • 9. Convincing a Manufacturer A global effort!
    • Apple Inc does NOT manufacture the iPhone alone. The iPhone is a global effort.
    • More than 30 companies on 3 continents work together to make Apple's first phone possible. Apple, of course, designs the product, and also created the single most important 'component' - the software that gives the iPhone its unique personalit
  • 10. Development Problems Podcast & PowerPoint
    • Critical iPhone 4 Issues
    • Yellow Display - iPhone’s “Retina Display” is susceptible to a yellow discoloration, either as a thin line of yellow or as a circular tint.
    • Reception - holding the new iPhone by its sides can decrease reception quality. The metal bands of the iPhone 4 also act as antennas for the device.
  • 11. Intended Market Podcast & PowerPoint The intended market for the iPhone 4 is any Cell phone user who also would like to have access to three technologies in one package including the capabilty to surf the net, video phone, GPS as wall as access to thousands of applications.
  • 12. Accessibility
    • Click here to watch a video on Voice Over
    • http://www.youtube.com/watch?v=WxQ2qKShvmc
    • Enlarged Text
    • Closed Captioning
    • External TTY
    • White on Black
    • Voice Over
    • Zooming
    • Mono audio
  • 13. Production Release, Manufacturing & Packaging Podcast & PowerPoint
  • 14. Marketing and Distribution Podcast & PowerPoint
  • 15. Time Line for the iPhone Five Stages Rogers’ Innovation-Decision Process: Podcast & PowerPoint Knowledge Persuasion Decision Implementation Confirmation
  • 16. iPhone Timeline http://www.iphonegold.org/iphone-timeline.html
  • 17. iAd Communication Channel for iPhone
  • 18. S Curve for the iPhone
  • 19. iPhone - Growth Stage
    • The iPhone and its Applications are in the growth stage of the s-Curve as they do not have all of the market share.
    • The Droid and Curve are two other phones with significant market share.
    • One of the advantages of the iPhone is that it has more applications which have been developed than any other smart phone and has cornered the market on the applications for people with disabilities.
    • The iPhone and its apps have not leveled out or reached their maximum market share so have not completed the s-curve trajectory.
    • The final stages are maturity and the iPhone and its applications are still so new having been first released in 2007 that they have not reached maturity.
    • Unless the iPhone’s competition the Droid and Curve developers manage to develop a product which directly competes with the iPhone multifaceted capabilities and thousands of apps the market share for the iPhone will continue to grow.
  • 20. iPhone Customers are Very Satisfied!
  • 21. Who are the Innovators ? iPhone and its Applications for Disabilities
    • Idaho Assistive Technology
    • Project Staff
    • and
    • AT Lending Libraries
    • innovators
    • early adopters
  • 22. Don’t Be a Road Block to Independence! Laggards reject innovation .
    • STOP
    • using obsolete devices!
    • spending thousands of dollars!
    • disabling students by denying access to transformative assistive technology like the iPhone!
  • 23. FOCUS ON ABILITY Combination of Perceived Attributes of iPhone for Critical Mass in Assistive Technology Market
    • Replace dis ability With iPHone & its Apps;
    • Afford ability – low cost compared to AT
    • Flexi bility – thousands of applications
    • Port ability – Slips in pocket or purse
    • Sustain ability – Grows with the Person
    • Train ability – Easy to Use!
    • Plus it is age appropriate!
  • 24. Transformative Technology iPhone and Applications for People With Disabilities Transforming Lives!
  • 25. References
    • iPhone Timeline retrieved July 7, 2010 from http://www.iphonegold.org/iphone-timeline.html
    • iPhone Timeline retrieved July 9, 2010 http://theiphonewiki.com/wiki/index.php?title=Timeline
    • iPhone Manufacturers retrieved July 12, 2010 from http://wiki.answers.com/Q/Who_manufactures_the_iPhone&alreadyAsked=1&rtitle=Where_genuine_iphone_manufactured
    • Sweney, M Apple's iAd iPhone advertising platform claims $60m in pre-launch bookings The Guardian Retrieved July 12,
    • 2010 from http://www.guardian.co.uk/technology/2010/jun/08/apple-iad-iphone-advertising-bookings
    • Ipod touchiphone apps round up retrieved July, 12, 2010 from http://teachinglearnerswithmultipleneeds.blogspot.com/2009/06/ipod-touchiphone-app-round-up-for-users.html
  • 26.