Networking Naturally - NU Club of DC, March 2011


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Presentation by Carol Ross, made to Northwestern Club of Washington DC in March 2011. For more information, visit

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  • PRINCIPLE: Successful networkers are relationship-based, not transaction-based.
  • PRINCIPLE: Successful networkers have a genuine interest in people, as people.
  • PRINCIPLE: Successful networkers listen more than talk.
  • PRINCIPLE: Successful networkers offer up value first, before asking for anything.
  • PRINCIPLE: Successful networkers know that networking happens anywhere, anytime, not just at “networking events.”
  • PRINCIPLE: Starting out, successful networkers treat everyone equally.
  • PRINCIPLE: Successful networkers focus on building trust..
  • PRINCIPLE: Successful networkers are gracious.
  • READ THEN ANALYZE AS FOLLOWSParagraph 1 is his “Hook.” It’s intended to grab the reader’s attention while setting up the value he delivers. It uses the power of the defining idea. It differentiates, and sets the main theme against which all action unfolds.In writing your hook, it’s useful to isolate a central belief or attribute that has continually been tied to your career success and the difference you make in your work. Use simple and clear words to describe the value you deliver.Paragraph 2 starts his backstory with an early success in turning “why not” into a success. Backstory starts with the earliest realization or demonstration of what it is that you do well and enjoy doing. It’s often tied to your sense of purpose and represents a central them in your life… Jason’s story shows how his purpose played out in high school and college.. In starting your backstory look at your work and life history as a learning journey; then capture the key moments and experiences which tie to the value you deliver today. ----------------------------------------------------------------------People who see Jason’s summary get drawn in by the opening and want to read on..
  • Jason’s next paragraphs take us to more recent events and perspectives. It continues to tie together past events in a way that gives a picture of where he is now, how he work, and his motivations. In developing your backstory, choose formative experiences. These may have involved turning points that resulted in key insights to move your development forward. Again, the idea is to get the reader clear on how your past development impacts what you do now. As well, it should set the stage for the final paragraph of your story.
  • The next to last paragraph establishes credibility. If you can do this in your story, it makes it more powerful.Finally, Jason’s last paragraph gives us a glimpse of where he is headed, and how he wants to continue making a difference.In crafting your closing paragraph, think aspiration. It is you chance to leave the reader with a sense of the “driving force” that will energize you while providing the best “experience” for your audience….
  • PRINCIPLE: Successful networkers offer up value first, before asking for anything.
  • Emotion!Again stories evoke emotion and an emotional connection! Story hooks the reader, draws him in, and gets remembered. -------------------------------------------------------------------------It’s said that the best brands, whether a company, like Starbucks, or a person, like Cherare attractive and form an emotional connection with their audiences… (And not always a positive one, for the strongest brands repel as well as attract…)But let’s focus on attract. Attraction does not come just from a great value proposition or tag line or good looks… it comes from a great story..Story hooks the reader, draws him in, and gets remembered. It also establishes the basis for becoming known, liked and trusted….
  • Networking Naturally - NU Club of DC, March 2011

    1. 1. Networking Naturally <br />Northwestern University Club of DC<br />Carol Ross<br />March 10, 2011<br />
    2. 2. 2<br />
    3. 3. Biggest Networking Challenges<br />3<br /><ul><li> Starting a conversation, making it meaningful
    4. 4. Follow-up, keeping in contact
    5. 5. Meeting the “right” people
    6. 6. Time to network
    7. 7. Introversion
    8. 8. Introducing myself </li></li></ul><li>4<br />Why Network? <br />
    9. 9. 5<br />Photo by Photo<br />
    10. 10. Photo by fdecomite<br />6<br />
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    19. 19. Social Networking <br />15<br />Photo by ilamont<br />
    20. 20. Create a Compelling Profile<br />Photo<br />More than a resume<br />Memorable, differentiated<br />“I love to play the role of “technical detective””<br />“Call me Portfolio Surgeon””<br />16<br />
    21. 21. Example: Jason<br />17<br />“Why can’t it be done?” Answering this question has shaped my life and career. As long as I can remember, I’ve been able to see possibilities and then inspire people to join me to make them a reality.<br />In high school, an interest in Christian rock music spurred an effort to bring a concert to our town and led to an event attended by hundreds.<br /> In college, I shared a vision for a fraternity that held itself to a higher standard. We founded that fraternity and ultimately received national recognition for our efforts. <br />
    22. 22. Example: Jason<br />18<br />Today, I focus on the reinvention of people and companies.<br />After years in executive recruiting, I wondered why recruiting services couldn’t be offered in a more customer-friendly way. I started my own business and found a way to do it.<br />My entrepreneurial recruiting venture didn’t make me rich, but it led me to conclude that corporate human resources were broken. As an HR leader, I have rebuilt teams and designed talent management processes in a organization where the idea of talent didn’t at first exist. <br />
    23. 23. Example: Jason<br />19<br />In a company that didn’t talk brand, I led an effort to rebuild the corporate brand. When it was revealed, the CEO said, “Someone finally put into words what I have always felt but couldn’t say.”<br />I have a calling to reinvent Human Resources. I do this by being an HR leader who connects HR to business and teaches others how to do the same. I also volunteer my time and talent to empower the HR profession to achieve something greater (e.g. My work is far from done.<br />
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    25. 25. Photo by Link576<br />Cast a Wide Net<br />21<br />
    26. 26. Photo by E. Labrador<br />Photo by *clairity*<br />Move “Offline” To Do Business <br />22<br />
    27. 27. 23<br />Photo by Marc_Smith<br />Follow-Up, With Ease<br />Photo by MikeBlogs<br />
    28. 28. 24<br />Photo by Pictures By Heather<br />Relate in Small Bites, Over Time<br />
    29. 29. Photo by Cameron Nordom<br />Photo by simonkoleznik<br />Photo by smoorenburg<br />25<br />Photo by Jinx<br />Photo by smoorenburg<br />Photo by chic09<br />Be Human. <br />
    30. 30. Q and A<br />26<br />
    31. 31. Biggest Networking Challenges<br />27<br /><ul><li> Starting a conversation, making it meaningful
    32. 32. Follow-up, keeping in contact
    33. 33. Meeting the “right” people
    34. 34. Time to network
    35. 35. Introversion
    36. 36. Introducing myself </li></li></ul><li>Networking is….. a process of deepening relationships, initiated through curiosity, unattached to outcome, guided by energy, and driven by the possibility of what can be created with another human being. <br />It unfolds over time, sometimes years, and rewards us with clients, collaborators, partnerships, and better lives. <br />28<br />
    37. 37. 29<br />Let’s Connect!<br /><br />Twitter: @carolross<br />LinkedIn:<br />