keep an eye on internet-based stores and services
Libraries suffer from the same physical constraints as traditional stores and services. the long tail
One lesson: Aggregate supply and demand. aggregate, v. (ægrget) [f. aggregate a. Cf. mod.Fr. agréger.] 1. trans. To gather into one whole or mass; to collect together, assemble; to mass. “Aggregate.” The Oxford English Dictionary. Ed. J. A. Simpson and E. S. C. Weiner. 2nd ed. Oxford: Clarendon, 1989. OED Online. 2009. Oxford UP. 23 Apr. 2009 http://dictionary.oed.com
We aggregate supply with services like Interlibrary Loan. We have to keep figuring out ways to gather resources and make them accessible. the long tail
We pull together demand by consolidating library web presences. the long tail
Our culture is going through exciting changes and our libraries are, of course, growing too. Studying the long tail offers us some guidance and direction. the long tail
Want to Learn More? Anderson, Chris. “The Long Tail.” Wired 12.10 (Oct. 2004). 22 Apr. 2009 http://www.wired.com/wired/archive/12.10/tail.html Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion, 2006. Anderson, Chris. The Long Tail Blog. 22 Apr. 2009 http://longtail.typepad.com/ Dempsey, Lorcan. “Libraries and the Long Tail: Some Thoughts About Libraries in a Network Age.” D-Lib Magazine 12.4 (April 2006). 22 Apr. 2009 http://www.dlib.org/dlib/april06/dempsey/04dempsey.html Mossman, Katherine. “Serving the Niche: Viewing Libraries Through Chris Anderson’s ‘Long Tail’ Lens.” Library Journal 1 July 2006: 38-40. 15 July 2006. 22 Apr. 2009 http://www.libraryjournal.com/article/CA6349032.html Cats: Percival Gray Walters and Tristan Cole Walters. Photos: Carol Rain Hagy and Nathan Walters.