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Users are Losers! They’ll Like Whatever we Make! and Other Fallacies.

by Customer Insights Manager at The Goodyear Tire & Rubber Company on Jan 15, 2013

  • 2,327 views

Presented at CodeMash 2013. ...

Presented at CodeMash 2013.
If this sounds familiar it is time to make big changes or look for a new job. Failing your users will only end badly. In this session we look at the assumptions that are all-too-often made about users, usability and the User Experience (UX). In response to each of these misguided statements Carol will provide a quick method you can conduct with little or no resources to debunk these myths.

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Users are Losers! They’ll Like Whatever we Make! and Other Fallacies. Users are Losers! They’ll Like Whatever we Make! and Other Fallacies. Presentation Transcript