Social Media Made Simple - at PodCamp Cleveland 2011

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Presented at PodCamp Cleveland at the Cuyahoga Valley Career Center in Brecksville, Ohio on April 29, 2011 by Carol Smith of Midwest Research, LLC.

This presentation is for people who are new to social media tools like Twitter, LinkedIn and FaceBook.

Carol Smith reviews the basic concepts of these three tools, their similarities and differences.

Create opportunities for yourself personally and professionally with social media!

Published in: Self Improvement
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Social Media Made Simple - at PodCamp Cleveland 2011

  1. 1. PodCamp Cleveland 2011<br />April 30, 2011<br />Social Media, Made Simple<br />
  2. 2. Social Media<br />What it is<br />Examples of use<br />Basic concepts<br />Overviews<br />Twitter<br />Facebook<br />LinkedIn<br />Rules of Engagement: Etiquette<br />
  3. 3. Slightly Edited Me<br />3<br />
  4. 4. Social Network<br />
  5. 5. Social Media<br />New term for communicating using technology<br />Shorter, faster, less formal<br />Still developing<br />
  6. 6. Balance<br />
  7. 7. 7<br />Personal<br />
  8. 8. Keep in Touch<br />
  9. 9. Share Information<br />
  10. 10. Discuss<br />
  11. 11. 11<br />Professional<br />
  12. 12. Colleagues, Future Client/Boss<br />upa<br />
  13. 13. Variety of Tools<br />
  14. 14. Basic Concepts<br />
  15. 15. Lee LeFever, Common Craft, LLC<br />15<br />
  16. 16. Profile<br />About you<br />First Impression<br />Your message to the world<br />Public<br />
  17. 17. Twitter<br />
  18. 18. Facebook<br />
  19. 19. LinkedIn<br />
  20. 20. Your Avatar<br />Many options<br />Image?<br />Eye Contact?<br />Clearly identifiable?<br />Personality?<br />
  21. 21. Status<br />What you are thinking, doing, interested in<br />Share funny, thoughtful things<br />
  22. 22. Status<br />
  23. 23. My Facebook<br />Friends<br />Personal<br />Politics, religion, etc.<br />
  24. 24. My LinkedIn<br />Professional<br />Work<br />Limited personal<br />
  25. 25. My Twitter<br />Edited Mixture<br />Mostly work<br />Some personal<br />Light politics<br />
  26. 26. Facebook<br />
  27. 27. Friends & Family<br />Sharing<br />What you like<br />Who you know<br />What you know<br />Playing games, interacting<br />Finding people and organizations<br />
  28. 28. 28<br />
  29. 29. 29<br />Me<br />Share<br />Engage<br />Learn<br />
  30. 30. 30<br />
  31. 31.
  32. 32. Feature Rich<br />Make new connections<br />People<br />Groups<br />Companies<br />New opportunities<br />Jobs<br />Events<br />Research opportunities<br />
  33. 33. 33<br />
  34. 34. 34<br />Me<br />Share<br />Learn<br />Engage<br />
  35. 35. Twitter<br />
  36. 36. Tweets with my Tweeps<br />Short messages about anything<br />140 Characters (longer ones allowed)<br />
  37. 37. 37<br />
  38. 38. 38<br />Me<br />Share<br />Followers<br />Learn<br />
  39. 39. Managing Information<br />Share<br />Engage<br />Learn<br />
  40. 40. Rules of the GameSocial Media Etiquette<br />
  41. 41. 1. Be Real<br />Lying is much more difficult than telling the truth.<br />You have to remember what you say.<br />
  42. 42. 2. Add Value<br />Before posting ask yourself: <br />How is this providing value to the conversation? <br />To the community? <br />Talking about your product or service can be considered valuable<br />In most communities, it is unwelcome and intrusive<br />10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009<br />http://gigaom.com/collaboration/10-golden-rules-of-social-media/<br />
  43. 43. 3. Collaborate & Share<br />Work with others<br />Be nice, we’re all sisters and brothers<br />Do good<br />Share time, information and knowledge<br />“Sharing is the fuel of the conversation engine.”<br />10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009<br />http://gigaom.com/collaboration/10-golden-rules-of-social-media/<br />
  44. 44. 4. Do not assume privacy<br />Be responsible and purposeful<br />Good<br />Get a kidney1<br />Find a partner, sibling2 and/or job<br />Bad<br />Future employers<br />Family<br />Frienemy<br />http://facebooklogin.net/news/faceboo-post-brings-new-kidney-for-iowa-man/<br />http://facebooklogin.net/news/missing-sibling-found-through-facebook/<br />
  45. 45. 5. Do not believe everything<br />http://health-beauty-2468.blogspot.com/2010/06/justin-bieber-died-is-justin-bieber.html<br />
  46. 46. 6. Give Kudos<br />Be generous<br />Give praise <br />Retweet posts<br />Commenting adds value<br />“Like” things <br />10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009<br />http://gigaom.com/collaboration/10-golden-rules-of-social-media/<br />
  47. 47. Expand Your Reach & Opportunities<br />47<br />
  48. 48. How Will You Participate? <br />48<br />
  49. 49. Contact<br />Carol J. Smith<br />Cell: (773) 218-6568<br />Email: carol@mw-research.com<br />Twitter: @carologic<br />Facebook: https://www.facebook.com/carologic<br />LinkedIn: http://www.linkedin.com/in/caroljsmith<br />

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