Putting Personas to Work: Getting personas adopted throughout your organization. Presented by Carol Smith & Richard Douglass at the UPA 2012 (UXPA) Conference in Las Vegas, Nevada.
This is a how-to session for experienced UX professionals within organizations or on long projects who have made or are making personas.
Personas need to be recognized and relied on by the entire team and creating a successful persona program can be a huge challenge. Learn strategies for making sure that the personas you create become essential to your team.