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Putting Personas to Work: Getting personas adopted throughout your organization

by Customer Insights Manager at The Goodyear Tire & Rubber Company on Jun 18, 2012

  • 1,206 views

Putting Personas to Work: Getting personas adopted throughout your organization . Presented by Carol Smith & Richard Douglass at the UPA 2012 (UXPA) Conference in Las Vegas, Nevada....

Putting Personas to Work: Getting personas adopted throughout your organization . Presented by Carol Smith & Richard Douglass at the UPA 2012 (UXPA) Conference in Las Vegas, Nevada.

This is a how-to session for experienced UX professionals within organizations or on long projects who have made or are making personas.

Personas need to be recognized and relied on by the entire team and creating a successful persona program can be a huge challenge. Learn strategies for making sure that the personas you create become essential to your team.

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Putting Personas to Work: Getting personas adopted throughout your organization Putting Personas to Work: Getting personas adopted throughout your organization Presentation Transcript