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Ethnography in Odd Places at UXPA 2013

by Customer Insights Manager at The Goodyear Tire & Rubber Company on Jul 11, 2013

  • 666 views

Carol Smith and Thyra Rauch spoke about conducting ethnographic research in situations and locations that are challenging for the research. ...

Carol Smith and Thyra Rauch spoke about conducting ethnographic research in situations and locations that are challenging for the research.

Conducting good research always requires careful planning and an ability to adapt quickly to changing situations. However, when your research is being conducted in less-than-perfect conditions, much more planning needs to occur. The presenters will share personal experiences of conducting research in odd places and tips for dealing with the challenges that can crop up.

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Ethnography in Odd Places at UXPA 2013 Ethnography in Odd Places at UXPA 2013 Presentation Transcript