Selling UX at CodeMash 2012
by Carol Smith, Customer Insights Manager at The Goodyear Tire & Rubber Company on Jan 13, 2012
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Bring the Users: Integrating UX into Your Organization ...
Bring the Users: Integrating UX into Your Organization
User Experience (UX) can be surprisingly difficult to bring into organizations. This session will give you the facts to back up your convictions. Carol will provide you with clear and convincing responses to tough questions about UX and usability methods. You’ll leave with facts about the Return on Investment (ROI) of UX, how to respond to UX skeptics, and how to turn your entire team into usability evangelists.
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