How to Tell Your Story
Preface
Table of ContentsStart with the end in mindKey ingredients to a compelling storyWho should hear itHow do you tell them
Chapter 1: Death of the Elevator You don’t have :30 Make a connection quickly Give it to me in 120 characters
One True ThingSafety       Innovation   Magic
Writer’s Lab
Chapter 2: A Captivated Audience
Natural SelectionList them all outWho can helpachieve yourobjective?Rank them
What is Your Ask?
Writer’s Lab
Chapter 3: Find Your Voice
How Do You Find Them?Don’t create your ownoutposts firstGo to where they arealreadyThen decide if you needa separate channel
Take Their OrderBut Listen FIRST!What language are they using?What questions do they have?
Let’s Hear ItAnd see itContent is KingDon’t ignoretraditional media
Questions?
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How to tell your story

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ASU Lodestar Presentation for Gen Next Class

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  • How to tell your story

    1. 1. How to Tell Your Story
    2. 2. Preface
    3. 3. Table of ContentsStart with the end in mindKey ingredients to a compelling storyWho should hear itHow do you tell them
    4. 4. Chapter 1: Death of the Elevator You don’t have :30 Make a connection quickly Give it to me in 120 characters
    5. 5. One True ThingSafety Innovation Magic
    6. 6. Writer’s Lab
    7. 7. Chapter 2: A Captivated Audience
    8. 8. Natural SelectionList them all outWho can helpachieve yourobjective?Rank them
    9. 9. What is Your Ask?
    10. 10. Writer’s Lab
    11. 11. Chapter 3: Find Your Voice
    12. 12. How Do You Find Them?Don’t create your ownoutposts firstGo to where they arealreadyThen decide if you needa separate channel
    13. 13. Take Their OrderBut Listen FIRST!What language are they using?What questions do they have?
    14. 14. Let’s Hear ItAnd see itContent is KingDon’t ignoretraditional media
    15. 15. Questions?
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